NORML Womens Alliance


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  • Women are 10 percentage points less likely than men to favor legalizing the drug. 1
  • Visuals as important as words. "a picture is worth a thousand words" Non-verbal communication is 90% of all communication. historically speaking these images and messages have had a monopoly on the content and marketing generated within and created for "the cannabis community."
  • Marijuana laws are intimately related to a view of a particular lifestyle that many associate with marijuana use. Picture of legal bud/reefer madness: what's the message?
  • Context = Social construction and cultural norms. Social construction Between marijuana and identified user groups Marijuana use as a behavior Perceived risks Cultural norms Gender Roles Women: Maternal Responsible Caretaker
  • NORML Womens Alliance

    1. 1. Sabrina Fendrick National NORML Staff Member & NWA Chairwoman/Coordinator Diane Fornbacher Georgia Edson Herbal Connections / Mile High NORML Kyndra Miller, Esq. Cannabusiness Law, Inc. Stacia Cosner Associate Director, Students for Sensible Drug Policy
    2. 2. Support for Marijuana Legalization
    3. 4. Female: 34% Male: 65%
    4. 17. Queen Victoria Prescribed marijuana for her menstrual cramps
    5. 41. Membership by gender (SSDP data) How do we recruit & retain more women in leadership?
    6. 42. Membership by gender (SSDP data)
    7. 44. <ul><li>To connect women in the marijuana movement with each other in order to facilitate a close-knit community of female drug law reform advocates. </li></ul><ul><li>To make women feel welcomed as part of the larger reform movement by connecting those who have been involved for less than 2-3 years with those who have been involved for more than 2-3 years.   </li></ul><ul><li>To build strong professional and personal relationships between women of all demographics who wouldn’t have otherwise been introduced to one another. </li></ul><ul><li>To share skills, information, resources, contacts, and other useful knowledge that will help female reformers be more engaged and more effective as they work toward common interests. </li></ul><ul><li>To empower and instill confidence in women who are interested in seeking leadership positions within their respective groups and organizations.   </li></ul><ul><li>To help close the gender gap that currently exists within the marijuana law reform community. </li></ul>
    8. 45. What can you do to help close the cannabis gender gap? <ul><li>- Spread the word about the NORML Women's Alliance to all of the women in your life </li></ul><ul><li>- Encourage women in this movement to step into leadership positions </li></ul>- Cultivate an open, respectful, welcoming environment within your respective reform groups - Be conscious of the perspective female reformer (or potential reformer) - Bring gender into the discussion - Donate your time, resources to the NORML Women's Alliance (contact )
    9. 47. Marijuana as a Symbol “ The symbolic aspects of marihuana are the most intangible of the items …and yet they may be at the heart of the marihuana problem.”  The National Commission on Marihuana and Drug Abuse: Marihuana: A Signal of Misunderstanding