The Power of the IntertubesHow Social Media Builds Activist Networks<br />“Radical” Russ Belville<br />NORML Outreach Coor...
NORML SHOW LIVE & NORML Network<br />http://live.norml.org<br />
VIRTUAL Relationships lead to ACTUAL Relationships<br />“Never doubt that a small, dedicated group of people can change th...
Six Degrees of Kevin Bacon<br />3<br />OracleofBacon.org<br />
From NORML SHOW LIVE Chatroomto NORML National Conference 2010/2011<br />AdamHand<br />Adevarat<br />BngwtrBecki<br />Buz1...
Personal Relationships Build Institutional Respect<br />“The most important thing you can cultivate in NORML is the attitu...
From NORML SHOW LIVE toMaterial Support for Reform Messaging<br />$1,600 in listener donations for El Jefe Hot Wings conte...
You can podcast on NORML Network<br />Start small – a laptop and a headset mic are fine for beginners – record short local...
Virtual Anonymity allows more honest dialogue<br />“Son, you can fool all on the people some of the time, some of the peop...
The “My Neighbor Hates Pot” Paradox<br />Similar polls from Minnesota and Texas<br />“Do you support medical marijuana / d...
70’s Peak<br />Reagan Era Low<br />W. Bush<br />Nixon Era Beginnings<br />Internet Era<br />
Thank you for your attention!Enjoy the NORML ConferenceThe Big Book of Facts Coming Soon<br />Live.NORML.org Weekdays LIVE...
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Blogging Social Networking

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Blogging Social Networking

  1. 1. The Power of the IntertubesHow Social Media Builds Activist Networks<br />“Radical” Russ Belville<br />NORML Outreach Coordinator<br />NORML National Conference 2011<br />
  2. 2. NORML SHOW LIVE & NORML Network<br />http://live.norml.org<br />
  3. 3. VIRTUAL Relationships lead to ACTUAL Relationships<br />“Never doubt that a small, dedicated group of people can change the world; indeed, it is the only thing that ever has.”<br />Margaret Mead - Anthropologist<br />
  4. 4. Six Degrees of Kevin Bacon<br />3<br />OracleofBacon.org<br />
  5. 5. From NORML SHOW LIVE Chatroomto NORML National Conference 2010/2011<br />AdamHand<br />Adevarat<br />BngwtrBecki<br />Buz1<br />CannabisCureUK<br />DamonAlexander<br />DreadSmokesWeed<br />Dustruction<br />GraayWolf<br />JenAlexander<br />JohnDoeRadio<br />KayLea<br />LAngel1<br />Mr. Spof<br />Stereotype<br />StonedKidney<br />ThaiStik<br />TrixterPhillips<br />VaporKing<br />YellowJuanaCake<br />
  6. 6. Personal Relationships Build Institutional Respect<br />“The most important thing you can cultivate in NORML is the attitude of gratitude.”<br />Madeline Martinez – NORML Board of Directors<br />
  7. 7. From NORML SHOW LIVE toMaterial Support for Reform Messaging<br />$1,600 in listener donations for El Jefe Hot Wings contest and other pledge drives<br />LivelyLibra – Emergency meant couldn’t attend conference; donated registration for licensing<br />NorCalKid – Volunteer assistance at Prop 19 election night coverage & Spring Gathering<br />DamonAlexander – Donated “The Mothership”<br />RoLLaJaY – Donated every bit of audio and recording gear that’s streaming and recording this conference online NOW<br />
  8. 8. You can podcast on NORML Network<br />Start small – a laptop and a headset mic are fine for beginners – record short local news info<br />Audacity is free open-source recording software<br />Skype can be used for recording interviews<br />Expand to small mixers – adding recorded elements – structured segments<br />Record to MP3, free software to upload to The NORML Network<br />
  9. 9. Virtual Anonymity allows more honest dialogue<br />“Son, you can fool all on the people some of the time, some of the people all of the time… and that’s damn good odds!”<br />John Byron Belville – My Father<br />
  10. 10. The “My Neighbor Hates Pot” Paradox<br />Similar polls from Minnesota and Texas<br />“Do you support medical marijuana / decrim?”<br />“Do you think your neighbor supports medical marijuana / decrim?”<br />We’ve been convinced our issue is less popular than it actually is!<br />
  11. 11. 70’s Peak<br />Reagan Era Low<br />W. Bush<br />Nixon Era Beginnings<br />Internet Era<br />
  12. 12. Thank you for your attention!Enjoy the NORML ConferenceThe Big Book of Facts Coming Soon<br />Live.NORML.org Weekdays LIVE at 1pm Pacific<br />“Radical” Russ Belville<br />Twitter: @RadicalRuss<br />Email: Russ@NORML.org<br />Blog: Stash.NORML.org<br />

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