Blogging Social Networking
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Blogging Social Networking Presentation Transcript

  • 1. The Power of the IntertubesHow Social Media Builds Activist Networks
    “Radical” Russ Belville
    NORML Outreach Coordinator
    NORML National Conference 2011
  • 2. NORML SHOW LIVE & NORML Network
    http://live.norml.org
  • 3. VIRTUAL Relationships lead to ACTUAL Relationships
    “Never doubt that a small, dedicated group of people can change the world; indeed, it is the only thing that ever has.”
    Margaret Mead - Anthropologist
  • 4. Six Degrees of Kevin Bacon
    3
    OracleofBacon.org
  • 5. From NORML SHOW LIVE Chatroomto NORML National Conference 2010/2011
    AdamHand
    Adevarat
    BngwtrBecki
    Buz1
    CannabisCureUK
    DamonAlexander
    DreadSmokesWeed
    Dustruction
    GraayWolf
    JenAlexander
    JohnDoeRadio
    KayLea
    LAngel1
    Mr. Spof
    Stereotype
    StonedKidney
    ThaiStik
    TrixterPhillips
    VaporKing
    YellowJuanaCake
  • 6. Personal Relationships Build Institutional Respect
    “The most important thing you can cultivate in NORML is the attitude of gratitude.”
    Madeline Martinez – NORML Board of Directors
  • 7. From NORML SHOW LIVE toMaterial Support for Reform Messaging
    $1,600 in listener donations for El Jefe Hot Wings contest and other pledge drives
    LivelyLibra – Emergency meant couldn’t attend conference; donated registration for licensing
    NorCalKid – Volunteer assistance at Prop 19 election night coverage & Spring Gathering
    DamonAlexander – Donated “The Mothership”
    RoLLaJaY – Donated every bit of audio and recording gear that’s streaming and recording this conference online NOW
  • 8. You can podcast on NORML Network
    Start small – a laptop and a headset mic are fine for beginners – record short local news info
    Audacity is free open-source recording software
    Skype can be used for recording interviews
    Expand to small mixers – adding recorded elements – structured segments
    Record to MP3, free software to upload to The NORML Network
  • 9. Virtual Anonymity allows more honest dialogue
    “Son, you can fool all on the people some of the time, some of the people all of the time… and that’s damn good odds!”
    John Byron Belville – My Father
  • 10. The “My Neighbor Hates Pot” Paradox
    Similar polls from Minnesota and Texas
    “Do you support medical marijuana / decrim?”
    “Do you think your neighbor supports medical marijuana / decrim?”
    We’ve been convinced our issue is less popular than it actually is!
  • 11. 70’s Peak
    Reagan Era Low
    W. Bush
    Nixon Era Beginnings
    Internet Era
  • 12. Thank you for your attention!Enjoy the NORML ConferenceThe Big Book of Facts Coming Soon
    Live.NORML.org Weekdays LIVE at 1pm Pacific
    “Radical” Russ Belville
    Twitter: @RadicalRuss
    Email: Russ@NORML.org
    Blog: Stash.NORML.org