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Credit gets you what you want   a stop motion tale
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Credit gets you what you want a stop motion tale

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These are crude mocked storyboards for a project I proposed to a client. You can read the story about how I got the idea and developed at www.kaleidico.com/blog

These are crude mocked storyboards for a project I proposed to a client. You can read the story about how I got the idea and developed at www.kaleidico.com/blog

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  • 1. “GET WHAT YOU WANT” A Stop-Motion Credit TaleThursday, December 20, 12
  • 2. Production Notes • All graphics, including text and characters other than MAN 1 & 2, should adhere to CLIENT branding style guide. (i.e. characters, graphics, cars, houses, etc...) • The video should have a feel like, or employ directly, stop motion animation. • The background music should sound like Vince Guaraldi (Peanuts/Charlie Brown)Thursday, December 20, 12
  • 3. Man #1 Man #2 VIDEO: 2 men, dressed similarly in casual clothes, stand in the middle of a white void. They look around, at each other, curious about where they are, but not panicked. (There movements are stilted, played out in stop motion)Thursday, December 20, 12
  • 4. VIDEO: Little pieces of paper with credit scores printed on them bubble up beneath their feet, building (in stop motion). The two men step in the scores like a PILE OF LEAVES.Thursday, December 20, 12
  • 5. VIDEO: All the pieces of paper come to together in one big CRUMPLED piece. The men look down and watch, AMAZED. SFX: PAPER BEING CRUSHEDThursday, December 20, 12
  • 6. credit gets you what you want. VIDEO: The paper unfolds and the words “credit gets you what you want.” are written on it. Both men ACKNOWLEDGE this, nodding. SFX: PAPER BEING UNFOLDEDThursday, December 20, 12
  • 7. credit gets you what you want. VIDEO: A house, a car, a cell phone and a credit card fall from the top of the frame quickly, SURROUNDING the two men. (Other items: a diploma, small business, job.) The two men look around. They like what they see. SFX: DOORBELL, C-CARD MACHINE, CAR ENGINE, PHONE RINGThursday, December 20, 12
  • 8. VIDEO: TRANSITION - The whole frame goes up in cartoon SMOKE. SFX: POOF!Thursday, December 20, 12
  • 9. Didn’t you check your credit report and score? VIDEO: The smoke clears and Man #2 is at a car dealership. He gestures towards a beautiful, expensive sports car. The salesman shakes his head no and a dialogue bubble appears with the question, “Didn’t you check your credit report and score”. SFX: MAN MAKING QUESTION NOISE “HUH?”Thursday, December 20, 12
  • 10. Didn’t you check your credit report and score? VIDEO: The beautiful car disappears and is replaced by a much cheaper JALOPY.Thursday, December 20, 12
  • 11. VIDEO: The frame slides right, moving the two characters to the left hand side of the frame. Man #2 hangs his head and shakes it in SHAME. The SALESMAN holds out the KEYS. Man #1 drives by in his beautiful car. SFX: KEYS JINGLING & A REVVING ENGINEThursday, December 20, 12
  • 12. (CLIENT) VIDEO: Exhaust emitting from the tailpipe. The smoke from the tailpipe forms the word “CLIENT” SFX: CAR HORN HONKSThursday, December 20, 12
  • 13. VIDEO: TRANSITION - The smoke letters expand and envelop the frame with smoke as MAN #1 drives by. SFX: “POOF!”Thursday, December 20, 12
  • 14. VIDEO: MAN #2 paces back and forth in front storefronts talking feverishly on his cell phone. SFX: FOOTSTEPS ON CONCRETEThursday, December 20, 12
  • 15. I don’t know anyone in Bangladesh!!!??? VIDEO: a dialogue bubble appears above MAN #2’s head. It reads, “I don’t know anyone in Bangladesh!!!??? SFX: UNINTELLIGIBLE VOICE on TELEPHONEThursday, December 20, 12
  • 16. Man #2 VIDEO: Exasperated, MAN #2 steps on piece of gum and gets stuck to the sidewalk. The gum is cartoonish and oversized (use colored silly putty for gum) SFX: SQUISHINGThursday, December 20, 12
  • 17. ...don’t have to worry about ID theft. VIDEO: MAN # walks into frame talking calmly on his smart phone and carrying SHOPPING BAGS. His dialogue bubble reads “Don’t have to worry about ID theft.”Thursday, December 20, 12
  • 18. ...got my free credit report at CLIENT! VIDEO: MAN #1 moves across the screen and the words inside his dialogue change to read “got my free credit report at CLIENT.”Thursday, December 20, 12
  • 19. VIDEO: TRANSITION - MAN #2 walks out of the business district and through another white void. SFX: FOOTSTEPSThursday, December 20, 12
  • 20. VIDEO: MAN #2 continues to walk through the void and wanders into a residential neighborhood. He comes across a house with a FOR SALE sign in the front lawn. SFX: FOOTSTEPSThursday, December 20, 12
  • 21. Sorry friend, you just don’t qualify for the mortgage. VIDEO: A cartoon REAL ESTATE AGENT appears and a dialogue bubble appears above his head. It reads “Sorry friend, you just don’t qualify for the mortgage.” SFX: UNINTELLIGIBLE MALE MUMBLED VOICEThursday, December 20, 12
  • 22. VIDEO: TRANSITION - MAN #2 walks to the right, leaving the house and AGENT behind and into another white void.Thursday, December 20, 12
  • 23. VIDEO: MAN #2 walks and comes across MAN #1 standing with his WIFE and BABY in front of a house with a SOLD SIGN in the yard. MAN #2 continues to walk across the frame, DEFEATED. SFX: BIRDS CHIRPINGThursday, December 20, 12
  • 24. AHHH!!! What am I doing wrong? VIDEO: MAN #2 walks into another WHITE VOID, turns toward the camera and STRETCHES his hands toward the sky, exclaiming in a dialogue bubble, “AHHHHH! What am I doing wrong?” SFX: ECHO YELLING MANThursday, December 20, 12
  • 25. You forgot to get your free credit report and score from CLIENT! VIDEO: In walks MAN #1 and CLIENT CHARACTER appears next to him. A dialogue bubble appears and it reads, “You forgot to get your free credit report and score from CLIENT”Thursday, December 20, 12
  • 26. Credit. It gets you what you want. VIDEO: TRANSITION - The CLIENT CHARACTER grows to consumer the frame, erasing both MAN#1 and MAN#2. A final dialogue bubble appears and reads, “Credit. It gets you what you want.”Thursday, December 20, 12
  • 27. VIDEO: TRANSITION - Credit Scores on pieces of paper RAIN from the top of the frame and and start to CRUMPLE together on the ground.Thursday, December 20, 12
  • 28. CLIENT LOGO The only place on the web to get a true free credit report & score. VIDEO: The pieces of paper crumble together and then unfold as one piece of paper that has the CLIENT LOGO and reads, “The only place on the web to get a truly free credit report & score.”Thursday, December 20, 12