PHILADELPHIA  Marketing For Profit                         1
Marketing   Marketing as a financial                               Direct to    mission                               Con...
GOOGLE Ad words search engine“LIBERTY SHOPS PHILADELPHIA PARKING”                                       3
Custom Attraction page “LIBERTY SHOPS”                         4
WEB COUPON / DIRECTIONS                          5
6 month results @ Centre SquareTracking of Web Coupon validations at locationlevel                           CENTRE SQUARE...
MobileMobile search by consumersAndroid, iPhone iPad appsfind parking:By addressNeighborhoodLandmarkDestinationGPS navigat...
Marketing             Direct to Business      Focus on programs that       generate durable revenue       that compounds ...
VALIDATION Program – employees, staff, guests   Who :          Hotels, Restaurants, Museums, Dentists,                   ...
VALIDATION TICKET REVENUE   Client example:        Rock N Roll Marathon, Fox Rothschild,                           Parano...
Preferred Parking Discount CardsProvides discounts on dailyparking in PHL, NYC, BOS,BALT, and DC.Special Rates for Any 6,1...
Preferred Parking Card Redemption 2012  Location       Feb      March      April      May       June       July       Aug ...
NON Traditional RevenueDEADMAN DOWN Film ProductionAUGUST 17th 2012Duration: 8 hoursRental of location 209 / 1616Sansom St...
CENTRAL AIRPARK COUPON FOCUSING ON EXISTING MONTHLY AND DAILY                  TRANSIENT CUSTOMERS IN PHL                 ...
CENTRAL AIRPARK MARKET CAMPAIGN         Date – April 2012 ongoing                Objectives:           Increase daily reve...
CENTRAL AIRPARK MARKET CAMPAIGN       “Spring Break Special”   GSK in association w Park N Fly    Club Fundraising opportu...
MONTHLY SALESExpand / Increase Monthly revenue through searchingand presenting to new potential clients AND developingrefe...
MONTHLY SALES RevenueYTD 2012 Actual                        $116,526YTD 2012 Company Actual                $81,66912 Month...
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Phl marketing sales deck 2012

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Phl marketing sales deck 2012

  1. 1. PHILADELPHIA Marketing For Profit 1
  2. 2. Marketing Marketing as a financial Direct to mission Consumer Scale to meet profit objectives Focus on programs that Direct to generate durable revenue Business that compounds overtime Take advantage of area traffic generators Client Add value to the tenant Specific base 2
  3. 3. GOOGLE Ad words search engine“LIBERTY SHOPS PHILADELPHIA PARKING” 3
  4. 4. Custom Attraction page “LIBERTY SHOPS” 4
  5. 5. WEB COUPON / DIRECTIONS 5
  6. 6. 6 month results @ Centre SquareTracking of Web Coupon validations at locationlevel CENTRE SQUARE WEB COUPONS WEB COUPON TYPE RATE APRIL MAY JUNE JULY AUGUST SEPTEMBER QTY 6 mo revenue UP TO 3 HOURS $15 22 22 19 22 22 21 128 $1,920 UP TO 6 HOURS $19 40 32 43 32 37 30 214 $4,066 UP TO 12 HOURS $23 73 67 65 67 56 46 374 $8,602 UP TO 24 HOURS $25 13 12 10 11 14 11 71 $1,775 EVENING WEB COUPON $10 18 10 10 6 12 3 59 $590 WEEKEND WEB COUPON $10 4 4 3 1 3 5 20 $200 TOTAL COUPONS 170 147 150 139 144 116 866 $17,153Over 50 attraction pages have been produced for PHL and WILM area businesses, offices,events, and shops to assist in driving transient and daily parking. 6
  7. 7. MobileMobile search by consumersAndroid, iPhone iPad appsfind parking:By addressNeighborhoodLandmarkDestinationGPS navigation 7
  8. 8. Marketing Direct to Business  Focus on programs that generate durable revenue that compounds overtime 8
  9. 9. VALIDATION Program – employees, staff, guests Who : Hotels, Restaurants, Museums, Dentists, Professional Offices, Property Managers Quantity : Amount determined by client based on volume – no limits, no minimums Payment : Prepaid or discount pricing available Pricing : Determined by location and duration Exp Date: Redemption period determined by client Description: Corporate events, daily parking for staff, pre- paid parking vouchers for clients i.e: Holiday gathering, restaurant staff, Dentist offices Custom: Validations can be printed with client event, name, and dates - specifics of occasion 9
  10. 10. VALIDATION TICKET REVENUE Client example: Rock N Roll Marathon, Fox Rothschild, Paranoia Film, Do No Harm, Dead Man Down, TJU, El Vez, Marathon, Super Fresh, RITZ  Prepaid Revenue: over $22K in validation 2012 sales 10
  11. 11. Preferred Parking Discount CardsProvides discounts on dailyparking in PHL, NYC, BOS,BALT, and DC.Special Rates for Any 6,12, or24 Hours and Special EventParkingSavings of up to 40%Co Branding optionOver 5,000 distributed in PHL PartnersFeb 12 – OCT 12 = $41K in PCC revenue 11
  12. 12. Preferred Parking Card Redemption 2012 Location Feb March April May June July Aug Sept Oct Volume Revenue $78 $42 $51 $120 $48 $58 $32 17 $429 370-0030 $30 2 $30 370-2101 $26 $64 3 $90 370-0510 $30 $17 2 $47 370-0695 $52 2 $52 370-0700 $21 $31 $32 3 $84 $923 $2,312 $3,369 $6,110 $6,300 $6,790 $7,169 $6,129 $1,512 3216 $40,614 440-4115 $269 $314 $348 $504 $526 $518 $1,029 $1,056 $210 291 $4,774 440-4133 $10 $20 $65 $116 $18 19 $229 440-4400 $9 1 $9 440-0136 $162 $218 $129 $140 $142 $191 $88 $34 94 $1,104 440-0170 $68 $420 $1,168 $1,286 $1,094 $1,350 $975 $314 471 $6,675 440-0203 $8 $25 $8 $40 $173 $127 35 $381 440-0204 $9 1 $9 440-0219 $526 $960 $2,188 $3,898 $3,826 $3,760 $3,115 $2,288 $454 1765 $21,015 440-0220 $120 $808 $170 $384 $522 $1,216 $1,246 $1,470 $482 539 $6,418 $1,001 $2,312 $3,411 $6,161 $6,420 $6,838 $7,227 $6,161 $1,512 3233 $41,043 *PPC usage tracked only thru Ticketec – does not include Skidata locations i.e. Kennedy House or Central Airpark 12
  13. 13. NON Traditional RevenueDEADMAN DOWN Film ProductionAUGUST 17th 2012Duration: 8 hoursRental of location 209 / 1616Sansom Street location$6K in revenue from space rentaland pre paid validations for crewand staff. 13
  14. 14. CENTRAL AIRPARK COUPON FOCUSING ON EXISTING MONTHLY AND DAILY TRANSIENT CUSTOMERS IN PHL 14
  15. 15. CENTRAL AIRPARK MARKET CAMPAIGN Date – April 2012 ongoing Objectives: Increase daily revenue Customer Loyalty Program Revive Service ModelUpdate branding, signage, facility appearance Promote with existing CPS customers Identify group partnerships Maximize reach to traveling public 15
  16. 16. CENTRAL AIRPARK MARKET CAMPAIGN “Spring Break Special” GSK in association w Park N Fly Club Fundraising opportunity ValPAK – zip code specific PWC IBX GROUPON net $52,376 Travel Zoo / FLY.com 16
  17. 17. MONTHLY SALESExpand / Increase Monthly revenue through searchingand presenting to new potential clients AND developingreferral programs with existing customers. • Utilize Co-Star Management system • Involved in PHL network groups • Ultimate Networking Event • PHL visitors bureau • PHL Interactive Marketing Association • South NJ Business Alliance • The PHL Network 17
  18. 18. MONTHLY SALES RevenueYTD 2012 Actual $116,526YTD 2012 Company Actual $81,66912 Month Accrued Potential $980,029Estimated 2012 $163,046Estimated 2012 Company $115,18912 month Accrued projected potential $1,382,271 18
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