Your SlideShare is downloading. ×
0
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Panda Optimization to overcome massive link profile deficits
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Panda Optimization to overcome massive link profile deficits

1,982

Published on

How good Panda optimization on-page can be more important than a massive backlink profile. Presentation at SEMpdx on March 11, 2014

How good Panda optimization on-page can be more important than a massive backlink profile. Presentation at SEMpdx on March 11, 2014

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,982
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. On-Page Content Optimization Or, Why TripAdvisor is Going to Put a Hit Out on Me 11 March 2014 Michael Cottam www.michaelcottam.com me@michaelcottam.com @Michael512
  • 2. Ranking Factors  #1 Links  #2 Linking domains  #3 Page title tag  #4 Keyword density  #5 Anchor text  #6 Social shares  …..  #314 Panda on-page factors
  • 3. That’s
  • 4. Panda is BAD ASS •Panda is NOT a penalty •Can override MONUMENTAL link profile disadvantages •You don’t believe me, do you. FINE.
  • 5. Not a very competitive term, you say? Oh, it drove me 12,000 visits. LAST FRIGGING MONTH. Those people are buying $15K packages. @ 12% commission.
  • 6.  It sure as hell ain’t the backlinks, baby  A whole TWO Google +1s….it’s not social  Yes, there’s a little Facebook and Pinterest action, but nothing major  FYI…I only started getting the video snippet 1 week ago Want to know that secret?
  • 7. Linking root domains  #1 result: 85 RDs  Frommers: 15,251  USA Today: 240,737  Lonely Planet: 49,985  Trip Advisor: 144,546  Travel.AOL: 323,926  Oh, and the #8 result?  85 linking root domains. Guess friggin’ who.
  • 8. Panda Factors  Above the fold: % CONTENT  Not ads, not template, not whitespace, not nav  Original text  ok, Google actually sucks at detecting this  Original images  Rich media elements  Embedded maps, videos, etc.  Structured data elements (schema, G+ auth)
  • 9. Don’t you (Panda) want me baby?  http://www.visualitineraries.com/articles/ Best-Time-of-Year-to-Visit-Tahiti.asp
  • 10. Say hello to #2
  • 11. #2 with nav, whitespace, ads, links fuzzed out
  • 12. S a y H e L L O T o # 3
  • 13. I LOVE To Pick On Trip Advisor!
  • 14. It’d be hard to suck worse than this when it comes to content.
  • 15. Panda hates you cause you suck  You have no content  You have nothing original for the user to see  You have nothing interactive for the user to play with  Your images are copied from everywhere  You’re stuffing my face with ads  Take that budget you used to have for crappy outsourced link-building and make some cool, original content….and pack it into that page.

×