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Serious games and gamification for skills development
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Serious games and gamification for skills development

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Gamification is used as the buzzword for this application of game mechanics to everyday life. You may not have heard the term before, but you’ve most probably been experiencing it for years – whether …

Gamification is used as the buzzword for this application of game mechanics to everyday life. You may not have heard the term before, but you’ve most probably been experiencing it for years – whether earning wellness points and improving your Vitality status with Discovery, or filling your Kauai loyalty card with stickers to earn that free smoothie.
Gamification occurs when games infiltrate the real world and impact in some way, small or great, human behaviour. Gabe Zichermann, author and trailblazer of gamification for advertising, describes it as “non-fiction gaming”, where “game thinking and game mechanics are used to engage an audience and solve problems”.
By applying the elements of a game, such as experience points, badges, leaderboards and virtual currency, to mundane tasks, these tasks are made more appealing and engaging.
The implications for gamification are profound, and not limited to advertising. Both online and offline learning could benefit from adopting game-like principles to transform the rigid grade dynamics of traditional school systems. OpenStudy.com is one such example where achievement points, medals and fans have been introduced, in an effort to boost participation and interaction.
Interactive design companies, such as Cape Town based Formula D interactive, have also begun to harness this potential. According to director Michael Wolf, Formula D is currently designing an online game for South African energy provider Eskom, which explains different energy sources and allows the general public to make real-world choices to solve energy problems in an interactive, virtual environment. “We are amazed about the unfolding potential of online games in the context of learning, public relations and customer relationship management”, says Wolf.

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  • 1. Multimedia games for skills development Michael Wolf Formula D interactive2011/09/29 BPeSA - Industry Skills Conference
  • 2. You will be hearing about: 1 Play, Games and Education 2 The age of multimedia games 3 Using games for recruitment & career training 4 Examples2011/09/29 BPeSA - Industry Skills Conference
  • 3. 1 Play, Games & Education Play and games are fundamental to learning2011/09/29 BPeSA - Industry Skills Conference
  • 4. Play, Games & Learning Functional play Role play Constructive play2011/09/29 BPeSA - Industry Skills Conference
  • 5. Play, Games & Learning Definition of ‘Game’ Competitive form of play according to rules and decided by skill, strength or luck.2011/09/29 BPeSA - Industry Skills Conference
  • 6. Play, Games & Learning Definition of ‘Career’ ? Competitive form of play according to rules and decided by skill, strength or luck.2011/09/29 BPeSA - Industry Skills Conference
  • 7. Play, Games & Learning There is learning in every game Capitalist game Socialist game2011/09/29 BPeSA - Industry Skills Conference
  • 8. 2 The Age of multimedia games Steve Russel invents SpaceWar2011/09/29 BPeSA - Industry Skills Conference
  • 9. The age of multimedia games Board games versus multimedia games • Immersive experience (animations and sound)2011/09/29 BPeSA - Industry Skills Conference
  • 10. The age of multimedia games Board games versus multimedia games • Play in solitude against computer2011/09/29 BPeSA - Industry Skills Conference
  • 11. The age of multimedia games Board games versus multimedia games • Play in a team of 10,000 + peers2011/09/29 BPeSA - Industry Skills Conference
  • 12. The age of multimedia games2011/09/29 BPeSA - Industry Skills Conference
  • 13. The age of multimedia games Reach of Multimedia games 70 Million people play Farmville2011/09/29 BPeSA - Industry Skills Conference
  • 14. The age of multimedia games Reach of Multimedia games 10 Million people play World of Warcraft2011/09/29 BPeSA - Industry Skills Conference
  • 15. The age of multimedia games Reach of Multimedia games > 500 Million people > 1 hour per day > 2 Million people in Southern Africa > 1 hour per day2011/09/29 BPeSA - Industry Skills Conference
  • 16. The age of multimedia games What makes Multimedia games so attractive • Challenge / Competition • Save environment to experiment with actions and consequences • Try out different identities (“What if I was a …?”)2011/09/29 BPeSA - Industry Skills Conference
  • 17. The age of multimedia games What makes Multimedia games so attractive • Exciting audio-visual presentation • Capturing storyline • Dramaturgical effects, e.g. suspense2011/09/29 BPeSA - Industry Skills Conference
  • 18. The age of multimedia games What makes Multimedia games so attractive • Reward system • Immediate feedback on player actions • Most games are participative and inclusive2011/09/29 BPeSA - Industry Skills Conference
  • 19. 3 Multimedia games for recruitment & Career training “There is no unemployment in World of Warcraft.” Jane McGonigal2011/09/29 BPeSA - Industry Skills Conference
  • 20. Multimedia games for Recruitment & Training Situation for job seekers in South Africa Reality Virtuality Lack of career Introduction & guidance and guidance through perspective recruitment games2011/09/29 BPeSA - Industry Skills Conference
  • 21. 2011/09/29 BPeSA - Industry Skills Conference
  • 22. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges2011/09/29 BPeSA - Industry Skills Conference
  • 23. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance2011/09/29 BPeSA - Industry Skills Conference
  • 24. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment2011/09/29 BPeSA - Industry Skills Conference
  • 25. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment • Pre-employment skills development2011/09/29 BPeSA - Industry Skills Conference
  • 26. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment • Pre-employment skills development • Data collection about player progress, candidate selection2011/09/29 BPeSA - Industry Skills Conference
  • 27. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment • Pre-employment skills development • Data collection about player progress, candidate selection • Repeatable and scalable2011/09/29 BPeSA - Industry Skills Conference
  • 28. Examples of recent game developments OpenBudgetsGame.org2011/09/29 BPeSA - Industry Skills Conference
  • 29. 2011/09/29 BPeSA - Industry Skills Conference
  • 30. 2011/09/29 BPeSA - Industry Skills Conference
  • 31. 2011/09/29 BPeSA - Industry Skills Conference
  • 32. 2011/09/29 BPeSA - Industry Skills Conference
  • 33. Examples of recent game developments Energy Planner Game2011/09/29 BPeSA - Industry Skills Conference
  • 34. Thank you www.formula-d.com michael@formula-d.com Twitter: michael_w_wolf2011/09/29 BPeSA - Industry Skills Conference