Mike Ray Design Portfolio

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Samples of design work by Mike Ray in marketing, point-of-sale, packaging, labeling, and display work.

Samples of design work by Mike Ray in marketing, point-of-sale, packaging, labeling, and display work.

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  • 1. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM JOHN CALIPARI 502.387.7708 CELL PERSONAL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net SELECTION Franklin Gothic Book BT ITC - 8pt/auto WINTER 2008 Environmental Introduction by INSIDE Performance status 2 What is Cheryl-Lynne Patrick, Environmental PE, esq., VP Director, , Stewardship? Environmental here at Brown-Forman Performance 3 Reduce, Resuse Recycle H ello and welcome recently passed away after to our inaugural issue of Environ- a long battle with cancer. 3 Good news about Green Team Globally 4 ment Matters. Environment “Brother Patrick,” as he Jack Daniel Matters is a quarterly publi- was affectionately called Distillery THIS DESIGN FE ATURES THE SIGN ATURE OF JOHN CALI PARI IN WHITE ON THE FRONT OF THE B OTTLE, cation designed to share by all of us who knew and WHILE USING A STYLIZED LIKENE SS OF THE COACH ON THE B ACK TH AT SH OWS THROUGH TO THE FRONT, GIVING THE PACKAGE ADDITIONA L VIS UAL DEPTH. THE B LUE AND WHITE NECK BAND AND C LOSURE with Brown-Forman employ- ees a host of environmental admired him, was a pioneer in the area of environmental stewardship and conserva- 5 Employee Spotlight – Beth Ghasghai topics ranging from broad 6 STRIP INCORPOR ATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP Louisville global issues to activities tion. He led Fetzer’s recy- ’S TE KNOW ON TOP OF THE CAP TH AT COMPLEMENTS THE ORIGINAL DESIGN OF THE B OTTLE. Production right in our own backyard. cling efforts, resulting in A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FE ATURES A PL ACE FOR Operations AS LL It is also our opportunity to more than a 90% reduc- NA 6 ANY PERSONALIZ ATION TH AT MAY BE DESIRE D, THE TAG HANGS FROM THE NECK ON A B LUE RIBBON . highlight employees who are tion in the amount of waste Bluegrass materials being landfilled. E T OU’ HY. making a difference related Cooperage to Brown-Forman’s over- His commitment to “doing Patrick Healy 7O T T. all environmental footprint. the right things right” was Stories from across ON D Y W evident in all he accom- the globe stewardship. I had the privi- his absence as much as EP ECRE This first issue is dedicated plished and ensures Fetzer’s lege to get to know and work we benefited from his pres- 8 to Patrick Healy, a 30-year positioning as a leader Minimize waste by with Patrick, and the orga- ence. Here’s to you, Patrick! composting Fetzer employee who among the wine companies nization definitely will feelTK S in the area of environmental ANaly. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008 Start chilled. Finish responsibly.
  • 2. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 2 Franklin Gothic Book BT ITC - 8pt/auto MULTI-LEVEL INSTALLATION FOR FOUNDERS HALL BUILT-INS – EAST WING THE 4 MAIN BLACK/SEPIA MONTAGES PRINT ON GLOSS STOCK AND CENTER FABRIC BANNER THE 4 COLOR PHOTOS AND 4 TEXT BOXES ARE MOUNTED ON BACK- MOUNT TO BLACK FORMCORE HUNG FROM CEILING SUPPORT BAR 6” OFF WOOD SIDES OF HEAVY LUCITE FACING OUT AND HUNG FROM HIDDEN CEILING SUPPORTS - 6” FROM BACK IMAGES BROWN-FORMAN FOUNDERS HALL BUILDING ENTRANCE DISPLAY Design and production of multi-level installation in newly renovated former headquartersbuilding located in global campus in Louisville, Kentucky. CENTER WALL OUTCROP/BEAM MAIN WALL - WALNUT BUILD INS (SHADOWBOX)
  • 3. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 3 Franklin Gothic Book BT ITC - 8pt/auto FINLANDIA VODKA “PURE” OUT-OF-HOME/BANNER Pure. Nature. Celebration.Design of Finlandia off-premise campaign using imagery from agency-created coffee table ©2007 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, KY USA book showcasing Finland’s natural resources as part of the vodka brands Purity campaign Keep your judgement pure. Drink responsibly. finlandia.com
  • 4. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 4 Franklin Gothic Book BT ITC - 8pt/auto MULTI-LEVEL WALL DISPLAY FOR WOODFORD RESERVE BAR & GRILL Designed sepia-toned photomontage of the Woodford ReserveDistillery for use as a wall graphic. The design features a raised dimensional metallic copper logo with neon backlighting in center with raised 4CP drink photos at left and right. Gooseneck light fixtures are mounted at top to illuminate the wall (not shown)
  • 5. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 5 Franklin Gothic Book BT ITC - 8pt/autoCHRIS MORRIS ADVERTORIAL IN DELTA SKY MAGAZINE CHRIS MORRIS: Full page advertorial ran twice Master of the Good Stuff in 12 months in the Delta Sky Woodford Reserve Master Distiller Offers a official monthly magazine Glimpse into the Wonderful World of Bourbon — timed to appear alongside M in-air Woodford Reserve ost people enjoy bourbon after work, but Chris Morris has the good fortune to enjoy UNIQUE mixed-drink promotions. it during work – after all, it’s his job. Chris Morris is the Master Distiller for Woodford The Woodford Reserve Distillery is the only distillery Reserve bourbon, a job that requires a dis- that crafts its bourbon in cerning sense of taste and smell, experience, and a passion copper pot stills and ages it in for bourbon. unique limestone warehouses. No doubt it’s a great job, but it can also be hard work. As Master Distiller, Morris may taste as many as 150 sam- ples of Woodford Reserve in a day. “I give each sample a good nosing, then taste,” said Morris. “I’ll hold it about 5 about our bourbon. I never get tired of spending time with seconds, then rinse my palate.” Even though he does taste consumers and talking about Woodford Reserve,” he adds. the bourbon, Morris says the olfactory sense, or sense of “It really brings the brand to life for them.” smell, is perhaps the most telling. “We can judge 85 percent Woodford Reserve is a small batch bourbon, crafted of flavor by the aroma,” he notes. with the companys select honey barrels – typically the dis- During each tasting, Morris goes through his own 12- tillers best or favorite stash of aging bourbon – as well as tier system of descriptions to break down the nuances in barrels from the historic (and recently renovated) Woodford Woodford Reserve. “I look for Reserve Distillery in Versailles, Kentucky. Located in the flavors in barrels that will comple- heart of Kentucky’s bluegrass region and literally a stone’s ment each other,” he said. Over a throw from its famed thoroughbred horse farms, the distill- one year period, he will taste each ery is the only one in America crafting bourbon essentially of the 5,000 barrels of the small- the same way they did in the early 19th century. batch bourbon at least once. From its all-cypress wood fermentation tubs to its WOODFORD RESERVE ENDCAP Hard work indeed. unique copper pot stills to its stone warehouses, the distill- An important part of Morris’ OFF-PREMISE DISPLAY ery handcrafts bourbon the slow, authentic way. But don’t job is educating consumers tell Morris it’s old-fashioned. “This distillery isn’t a museum about the brand. He piece. It’s the only distillery using time-honored techniques shares his vast because it makes for an incredibly unique and full-flavored Designed large retail display knowledge and bourbon.” passion while con- with interchangeable panel ducting consumer Industry experts seem to agree. Woodford Reserve has earned widespread acclaim, winning awards at renowned to showcase each quartile’s seminars and tast- tasting competitions around the world including numerous ings. “It’s very promotion. Constructed of important to gold medals. All testament to the fact that Morris’ hard work is paying off! wood with faux copper trim. spread the message Please enjoy Woodford Reserve responsibly and visit Features a miniature whiskey www.woodfordreserve.com for more information. barrel replica with room GOLD MEDAL, 2003 International Spirits Challenge for several cases of product GOLD MEDAL/"EXCEPTIONAL" RATING, Beverage Testing Institute, 2003 GOLD MEDAL, Woodford Reserve Distiller’s Select 2001 International Wine & Spirits Competition Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford DOUBLE GOLD MEDAL, Reserve Distillery, Versailles, KY 2000 and 2001 World Spirits Competition
  • 6. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, WO ODFORD RESE RVE / JOHN CALI PARI VIP B OTTLE CONCEP T 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 6 Franklin Gothic Book BT ITC - 8pt/autoWOODFORD RESERVE VIP BOTTLE FOR UNIVERSITY OF KENTUCKY HEAD BASKETBALL COACH Designed concept bottle for John Calipari’s children’s charity fund-raising . Bottle features while JOHN CALIPARI PERSONALACL imprint on front with signature, SELECTION graphic photo treatment of Calipari on back of bottle shows through to facing. Basketball bottle necktag is die-cut and printed with textured pebble vanish with interior booklet tied on with blue silk ribbon. CHRIS MORRIS APPEARANCE POSTER WITH WRITE ON AREA Designed for on and off premise locations which have booked the Woodford Reserve Master Distiller for personal appearances and educational talks. CITY OF LOUISVILLE ART FOR WOODFORD RESERVE THIS DESIGN FE ATURES THE SIGN ATURE OF JOHN CALI PARI IN WHITE ON T H E F R O N T O F T H E BOT T L E , 3 LITER DISPLAY BOTTLE WHILE USING A STYLIZED LIKENE SS OF THE COACH ON THE B ACK TH AT SH OWS T H R O U G H TO T H E F R O N T, GIVING THE PACKAGE ADDITIONAL VIS UAL DEPTH. THE B LUE AND WHITE N E C K B A N D A N D CLOS U R E STRIP IN CORPOR ATES SEVEN STARS. THERE IS A CIRCULAR POR T I O N O F T H E ST R I P Created vector art to be screened ON TOP OF THE CAP TH AT COMPLEMEN TS THE ORIGINAL DESIG N O F T H E B OT T L E. A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN F EAT U R E S A P LAC E F O Ron back of Woodford Reserve bottle. ANY PERSONALIZ ATION TH AT M AY BE DESIRE D, THE TAG HANGS FROM TH E N E C K O N A BLU E R I B B O N. Features the downtown area and the historic Belle of Louisville Steamboat at the riverfront wharf.
  • 7. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 7 Franklin Gothic Book BT ITC - 8pt/autoJACK DANIEL’S AND LOUISVILLE BATS BASEBALL TEAM 3-WINDOW DISPLAY Designed graphic to be hung as a triptych inside three windows of the downtown Louisville MarriottProduced with stock photography..Winner of 2007 American InhouseDesign Award by Graphic Arts USA.
  • 8. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 8 Franklin Gothic Book BT ITC - 8pt/auto BROWN-FORMAN WEBSITE REDESIGN Lead designer for Brown -Forman on first major redesign of company website. Worked to develop RFP; interviewed potential partners;helped lead discussion on decision. Worked with selected vendor in focus groups, style board creation, hierarchy, interface and design concepts until they executed finished site and launched. BROWN-FORMAN PROFILE Designed 2-color uncoated stockbrochure featuring the narrative and illustrated history of the company since its founding in 1870. Saddle- stitched, 12-pages and sized to fit in official #10 envelopes.
  • 9. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 9 Franklin Gothic Book BT ITC - 8pt/auto BROWN-FORMAN IDENTITY GUIDELINES. Designed, wrote, and created the graphic design standards forthe original 36-page print version of the Identity Guidelines in 2002.It also included a CD with templates for all official correspondence I designed (letterheads, business cards, personalized memos and business cards, and other forms — as well as the logo in ­ all approved vector formats) Subsequently, I updated the publication to an online-only downloadable PDF in 2006. The original icon was create byRaymond Lowey and later simplified by Pentagram’s New York studio. The 2006 version is the most recent edition.
  • 10. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 10 Franklin Gothic Book BT ITC - 8pt/auto BROWN-FORMAN PHILANTHROPY BROCHURE Designed this brochure showcasing Brown-Forman’s financial, arts leadership and community involvement This brochure was inserted into all subscription issues of Business First (one of the Ameri-can Business Journals) news weekly Printed 3-color with metallic gold spot color, photo duotones and spot varnishes.
  • 11. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 11 Franklin Gothic Book BT ITC - 8pt/auto BROWN-FORMANENVIRONMENTAL NEWSLETTER Designed and produced new newsletter showcasing Brown-Forman’s drive for sustainable practices. The publication was sent online but sized to print on letter size stock Slow the Flow, for those who still printed out correspondence to read on airplanes (who were one of the WINTER 2008 Conserve H2O main targets of this program B r o w n - F o r m a n a n d F i n l a n d i a ® Vo d k a C e l e b r a t e E a r t h D a y, A p r i l 2 2 , 2 0 0 8 Brown-Forman encourages • Register Teams Now! all employees to participate in • Answer Trivia Questions Earth Day activities. The focus • Share “Water You Doing” for 2008 is on “Water”! to save the planet • Win Great Prizes!!!! Environmental INSIDE For details, click on Corporate Responsibility WATER TIP Time your shower to keep it Introduction by on the Portal and check under 5 minutes and save Performance status 2 What is Cheryl-Lynne Patrick, Environmental our new Earth Day tab. 1000 gallons of water a month! BROWN-FORMAN PE, esq., VP Director, , Stewardship? Environmental2008 EARTH DAY CELEBRATION here at Brown-Forman Performance 3 Reduce, Resuse Recycle H ello and welcome recently passed away after Designed event logo and all to our inaugural issue of Environ- a long battle with cancer. 3 Good news about Green Team Globallycollateral materials. Incorporated 4 ment Matters. Environment “Brother Patrick,” as he Jack Danielour brand sponsor’s imagery and Matters is a quarterly publi- was affectionately called Distillery cation designed to share by all of us who knew andlogo into the campaign materials with Brown-Forman employ- ees a host of environmental admired him, was a pioneer in the area of environmental stewardship and conserva- 5 Employee Spotlight – Beth Ghasghai topics ranging from broad 6 tion. He led Fetzer’s recy- Louisville global issues to activities Production right in our own backyard. cling efforts, resulting in Operations It is also our opportunity to more than a 90% reduc- 6 highlight employees who are tion in the amount of waste Bluegrass making a difference related materials being landfilled. Cooperage to Brown-Forman’s over- His commitment to “doing Patrick Healy all environmental footprint. This first issue is dedicated the right things right” was evident in all he accom- plished and ensures Fetzer’s stewardship. I had the privi- his absence as much as 7 Stories from across the globe lege to get to know and work we benefited from his pres- 8 to Patrick Healy, a 30-year positioning as a leader Minimize waste by with Patrick, and the orga- ence. Here’s to you, Patrick! composting Fetzer employee who among the wine companies nization definitely will feel in the area of environmental
  • 12. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 12 Franklin Gothic Book BT ITC - 8pt/auto KORBEL RETAIL AND ONLINE BANNER DESIGNSDesigned imagery featuring existing bottle photography that was usedfor pull-up banner displays and alter used as static online banners. Muddling is Easy! All you need is a muddler or wooden spoon to crush the fruit. Muddling releases the fruits essential oils and blends their fresh flavors with the sugar. . FINLANDIA RECIPE GUIDE CAIPIROSKA WILD BERRIES ORANGE MANGO MOJITO CHERRY STRAWBERRY- 3 oz. Finlandia Vodka CAIPIROSKA CAIPIROSKA 2 oz. Finlandia Mango CAIPIROSKA PINEAPPLE TO MUDDLING 3-4 fresh lime wedges 2 oz. Finlandia 3 oz. Finlandia Vodka 2 oz. fresh mango purée 3 oz. Finlandia Vodka CAIPIROSKA 1-2 teaspoons sugar Wild Berries 2-3 fresh orange slices 1/2 oz. simple syrup 5-6 maraschino cherries 3 oz. Finlandia Vodka Muddle lime wedges with sugar 2 oz. sweet and sour mix 1-2 teaspoons sugar 3-4 fresh lime wedges (stems removed) 2-3 fresh strawberriesDesigned recipe guide for Finlandia in bottom of rocks glass. Fill glass with crushed ice and add Finlandia 4 fresh raspberries Muddle slices of orange with 3-4 fresh mint leaves 1-2 teaspoons sugar 1-2 fresh pineapple 4 fresh blackberries sugar in bottom of rocks glass. Splash of club soda Muddle cherries with sugar in wedges Vodka Fusion flavors for new fruit- Vodka. Shake and pour back into 2 fresh lime wedges Fill glass with crushed ice and Create simple syrup ahead of bottom of rocks glass. Fill glass or stir briskly. Garnish with add Finlandia Vodka. Shake glass with crushed ice and 1-2 teaspoons sugar time by boiling equal parts forward muddle promotion. a lime wedge. 1 teaspoon brown sugar and pour back into glass or sugar and water until sugar add Finlandia Vodka. Shake Muddle strawberries and Muddle berries, limes and sugar stir briskly. Garnish with an dissolves. Refrigerate until and pour back into glass or pineapple with sugar in bottom This images is the interior spread. in bottom of rocks glass. Fill glass orange slice. needed. Muddle fresh mint in stir briskly. Garnish with a of rocks glass. Fill glass with with crushed ice. Add Finlandia bottom of tall glass with simple maraschino cherry. crushed ice and add Finlandia Wild Berries and sweet and sour. syrup. Add fresh lime wedges Vodka. Shake and pour back Shake and pour back into glass and muddle again. Add mango into glass or stir briskly. or stir briskly. Garnish with purée and fill glass with Garnish with a strawberry fresh berries. crushed ice. Add Finlandia and pineapple wedge. Mango. Shake and pour back into glass or stir briskly. Garnish with fresh lime, a mint leaf and two slices of fresh mango. Please Drink Responsibly. www.finlandia.com ©2005 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA
  • 13. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 13 385.45 BLANK SIZE --EXTENDED COLOUR BLEED AREA Franklin Gothic Book BT ITC - 8pt/auto 375.20 MAXIMUM CRITICAL DESIGN AREA 8.28 19.76 19.76 19.76 11.48 4.00 3.20 74.04 74.04 74.04 74.04 JACK DANIEL’S PROMOTIONAL GLOSS VARNISH OVERALL.GIFT TIN FOR 750 LITER BOTTLES 2 PASSES FLAT BLACK MATTE 8mm Designed and produced this single RULE DROPS OUT TO BASE METAL SILVER 10.00 4.00bottle Jack Daniel’s metal gift box for 2 PASSES HIGH GLOSS BLACK FILAGREE DROPS OUT the holiday season worldwide. (the TO BASE METAL SILVER AND EMBOSSES. international 70cl bottle will also fit) OLD NO. 7 LOGO PRINTS 1 PASS HIGH GLOSS BLACK Also shown for reference is the AT 60% AND THEN OVERPRINTS WITH A CLEAR FLAT MATTE. BLANK SIZE original call out sheet and LOGO DROPS OUT TO BASE METAL SILVER AND EMBOSSES. of the separations file that I 285.5 VISIBLE DECORATION AREA provided to the vendor. CRITICAL DESIGN AREA EMBOSS AREA SIGNATURE DROPS OUT TO BASE METAL SILVER AND EMBOSSES. 263.5 277.5 PARAGRAPH DROPS OUT TO BASE METAL SILVER AND EMBOSSES. Your Friends At Jack Daniel’s Remind You To Drink Responsibly. TYPE PRINTS WHITE. Come visit us at: www.jackdaniels.com JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee, U.S.A. TYPE PRINTS WHITE. FILAGREE DROPS OUT TO BASE METAL SILVER AND EMBOSSES. RULE DROPS OUT TO 5mm BASE METAL SILVER 2 PASSES HIGH GLOSS PBLACK EMBOSS AREA 2mm 2mm A LID HINGED END KEYLINE 3.00 11 125.53 BLANK SIZE .90 114.53 BLANK SIZE FL B AT 98.00 FLAT PANEL PA 3.00 N EL 92.00 EMBOSS AREA C A 94.53 FLAT PANEL C B A 6.00CURL ALLOWANCE EL 125.53 BLANK SIZE N PA 2 PASSES HIGH GLOSS BLACK AT 92.00 EMBOSS AREA FL 98.00 FLAT PANEL .24 BLANK SIZE 10 94.53 FLAT PANEL 114.53 CIRCLE LOGO DROPS TO BASE METAL SILVER AND EMBOSSES. EA AR SS BO EM 0 9.9
  • 14. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 14 Franklin Gothic Book BT ITC - 8pt/auto JACK DANIEL’S PROMOTIONAL DOUBLE GIFT TIN FOR A 750 21.329 LITER BOTTLE AND TWO LOGOED ROCKS GLASSES REGULAR DARK GREY WITH GLOSS VARNISH (see 1.75 cradle pack) BUG, SIGNATURES,WINDOW FRAME- ALL EMBOSSSED LEAVE WHITE + EMBOSSSEDDesigned and produced this doublewide Jack Daniel’s metal gift box for RICH BLACK BACKGROUND WITH GLOSS VARNISH (EXCEPT WHERE NOTED) 2.227 the holiday season worldwide. (the 3 4international 70cl bottle will also fit) Designed to complement the single ALL “PINSTRIPES” PRINT bottle gift tin as they both were BLIND MATTE VARNISH ONLY released in the same year EMBOSSED FAKE LEATHER TEXTURE (SAMPLE PROVIDED) + MATTE VARNISH (SAME RICH BLACK COLOR) 6.939 0.749 615 16 33 8 199 16 117 8 JACK DANIEL’S DUTY-FREE PROMOTIONAL GIFT BOX FOR Your Friends At Jack Daniel’s Remind 5.44 A ONE LITER BOTTLE AND A You To Drink Responsibly. Come visit us at: www.jackdaniels.com LOGOED LEATHER WALLET Includes two 1 Liters of Jack Daniel’s Tennessee Whiskey and a Jack Daniel’s Leather Wallet Includes a Jack Daniel’s Leather Wallet JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee, U.S.A. 1.148 Production files of a gift box I designed for the Duty-Free global market with multiple textured blind embosses and varnishes. Products were held by a inserted black SECONDARY LEVEL EMBOSS thermoform behind a clear poly window. BROWN FORMAN / JACK DANIELS JD 2 LITER PAK W/ WALLET 6+15/16 X 3+3/8 X 11+7/8 CH 26212A / N-FLUTE PRINT SIDE UP 8-25-2008
  • 15. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 15 Franklin Gothic Book BT ITC - 8pt/auto JACK DANIEL’S RACING TEAM 2009 GIFT BOX WITH 750ML BOTTLE JACK DANIEL’S AND LOGOED HAT — 2009 RACING MEDIA GUIDE Designed and produced the 2009 Jack Daniel’s NASCAR promotion gift boxes for US. Utilized car photo and logo assets from agency. Included full racing schedule on right side panel. TM COVER & SEVERALJACK DANIEL’S OFFICIAL RACING INSIDE 1 SPREADS OFFICIAL MEDIA GUIDE — 2009 BACK NOT FOR SALEDesigned and produced digest-sized FRONT wiro-bound brochure for all media outlets for the Richard ChildressJack Daniel’s racing team and driver Casey Mears. Contains 46 pages ofstatistics on all personnel as well as all technical specs of the Chevrolet Impala race car. Also produced all other promotional collateral including posters, signature cards,advertisements and off-premise dis- plays 2009 was the final year of the Jack Daniel’s Racing Team
  • 16. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 16 Franklin Gothic Book BT ITC - 8pt/auto ’S TE KNOW AS LL NA TUACA OOH DESIGN FOR E T OU’ HY. ARIZONA , COLORADO, & ZO EPT RET. ON D Y W TEXAS MARKETS Original design created to RI T K EC A S S AN complement Tuaca’s on-premise promotions featuring tribal tattoos and body painting EA L Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008 Start chilled. Finish responsibly. TUACA BUS WRAP DESIGN FOR ARIZONA Designed an application of myoriginal design for Tuaca to be used as overall passenger bus wraps. These images are from the vendor’s soft proofs.
  • 17. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 17 Franklin Gothic Book BT ITC - 8pt/auto VEHICLE WRAPS FOR JACK DANIEL’S AND FINLANDIA Original designs for fleetadvertising. These images are from the vendor’s initial image placement proofs to insure that my design was followed and all legal information is visible.
  • 18. MICHAEL RAY MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 Kentucky 40014 6602 Southwind Court, Crestwood, 502.243.8366 HM 502.387.7708 CELL 502.774.7828 WK INTRODUCTORY PORTFOLIO mikeray@bluegrass.net mikeray@bluegrass.net page 18 FREELANCE PROJECTS Franklin Gothic Book BT ITC - 8pt/auto CARELINX TRADESHOW BROCHURE DESIGNDesigned brochure as takeaway for special needs care tradeshow for CareLinx -– an online company headquartered in California. These images are the printers spreads from the brochure that folds to a 5” x 7” landscape format Used client’s logo and sourced stock photography OUTER BROCHURE COVER AS PRINTERS SPREAD - BROWN-FORMAN’S CE) (CHIEF ENTERTAINMENT OFFICER) LOGO FOR PUBLIC RELATIONS DEPARTMENT Designed logo for Tim Laird, our lead PR spokesman who makes numerous television appearances both national and locally with personal appearances worldwide as our chiefs spokesman of how to party and drink responsibly BOSTON LOBSTER RESTAURANT MASCOT Designed and rendered whimsical INSIDE BROCHURE AS PRINTERS SPREAD -vector cartoon logo for this Boston seafood restaurant based on their antique blue bathtub that houses their live Maine lobsters