• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Planning and Writing the Content of Your Blog
 

Planning and Writing the Content of Your Blog

on

  • 506 views

A module on writing content for blogs by Philippine real estate professionals. Part of the Workshop on Business Blogging, Websites and Social Media Marketing for Real Estate Entrepreneurs, Developers ...

A module on writing content for blogs by Philippine real estate professionals. Part of the Workshop on Business Blogging, Websites and Social Media Marketing for Real Estate Entrepreneurs, Developers and Homebuilders.

Statistics

Views

Total Views
506
Views on SlideShare
503
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 3

http://realestateed.edu20.org 2
http://www.docshut.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Planning and Writing the Content of Your Blog Planning and Writing the Content of Your Blog Presentation Transcript

    • Module: Planning and Writing the Content of Your Blog Business Blogging for Real Estate Entrepreneurs, Developers and Professionals
    • Planning the Content of Your Blog Learning objectives
        • To plan for the type of content you will write in your posts
        • To familiarize yourself on ethical guidelines on blogging and information sharing
    • What Do I Write About?
    • We’re Brokers not Writers BUT. . .
      • As we are now Bloggers, it pays to update our basic writing skills for blog posting.
      • Property marketing on the Web demands that we communicate our offers, our opinions, our identity in a clear, consistent and interesting way.
      • A blog is an internationally circulated, online publication. So if you feel you’d rather not write the posts, get someone who can do it for you.
    • Q: Why do real estate customers want to read what I have to say?
      • A: Have you talked to your clients lately?
      • Real estate clients want to know about the following to assure themselves of a property’s value.
      • Property details
      • Property history
      • Discount and financing packages; financial analysis
      • Project amenities and convenience facilities
    • Q: Why do real estate customers want to read what I have to say?
      • Community facts
      • Your opinions on the property
      • Your opinions about the community where the property is
      • Your background as a Broker: Credentials, experience, affiliations, track record, and who loved your service. Believe it– they may well see you as part of the property’s packaging!
    • So what do I write about?
      • Write on any of the 8 points listed earlier.
      • Leverage your responses in e-mails to your Yahoogroups
      • Get content from your e-mail replies to customers.
      • Post content from PR topics coming from your developer’s project marketing team.
      • Get your client’s testimonials on how good a broker you are (yes, that’s a topic).
    • So what do I write about?
      • Talk about a resolved problem and its solution. Ex . Write how your sellers got a capital gains tax exemption after they bought a new house ahead of disposing their primary home.
      • Post a video about a property, then give your expert evaluation or commentary on it.
    • So what do I write about?
      • Link up to other blogs on real estate to share information.
      • Follow up on old listings when they re-open, and post them.
      • Interview your buyers or sellers on the property of interest, and post the transcript on your blog.
    • So what do I write about?
      • Link up to other blogs on real estate to share information.
      • Follow up on old listings when they re-open, and post them.
      • Write about the unique offerings and freebies you can get from stores within the community.
    • So what do I write about?
      • There’s just so much to write about!
      • Diverse topics are interesting, but focused topics allow customers to clearly identify your blog ‘voice’.
    • Example: SOURCE: http://www.residencesmanila.com/category/home-improvement/green-homes/ I wrote about this house, even if I wasn’t selling it. And it got me a lot of traffice leading to my listings blog.
    • How Do I Write My Posts?
    • Strategies for Good Blog Writing Style
      • This Powerpoint presentation on 25 Basic Styles of Blogging by 360 Digital, the e-advertising arm of Ogilvy Public Relations Worldwide, gives a great, short piece on blog writing styles.
      • Note the resource links in the presentation.
    • Strategies for Good Blog Writing Style
      • Visit this site and read about tips on Blog writing styles.
      • But note the comments of readers--and learn from them too!
    • Strategies for Good Blog Writing Style
      • Review 10 Ways to a Killer Blog . Though it presents about how to get your blog noticed, note the writing style used for the Powerpoint presentation itself. It can be adopted to writing your posts.
    • Strategies for Good Blog Writing Style
      • Why so?
      • The writing style is informal, using short sentences.
      • The message per slide is singular and short.
      • The engaging graphics dramatize the idea presented per slide.
      • The Pro-Blogger’s Secret:
      • Write many posts in 3 hours, a week (at least 4-7 posts, about 500 words max per article).
      • Schedule one post/article to get published daily. Automate it by scheduling it in advance in the Wordpress Post editor, rather than publish an article only on the day you actually write.
      • Content type: If you can’t write content every day, solicit press releases, videos, e-flyers, customer opinions, or new offerings from establishments in your target territory. Upload this as a post, and schedule as advised in #2.
      • It’s that simple!
    • How Do I Plan My Blog Content?
    • Purpose for writing
      • What’s your objective?
      • This takes after your first objective of why you set up the blog in the first place. Every post ideally reflects that objective.
      • E.g. “ To showcase the best rental homes in Alabang “
      • “ To list the most value-for-money property buys in the City”
    • Purpose for writing
      • What’s your success criteria?
      • Your criteria will be your guide to monitoring your blog’s performance.
      • E.g.: Amass 500 listings for the first 6 months
      • Get an average of 1000 hits a day as per the blog statistics on Wordpress
    • Sample blog content plan Topic Title Getting to Know the Alabang Villages Headline A virtual tour of the top exclusive villages in Alabang Outline Introduction to Alabang; Ayala Alabang, Alabang Hills Village, Pacific Village, Hillsborough, Alabang 400, Pacific Malayan Village Make it interesting Put the fast facts on each village in the “About” post; put videos, man-on-the-street interviews, local life, food, etc. Showcase 2 featured properties for each post on the villages as a lead-in.
    • Sample blog content plan Follow-up topics Security in Ayala Alabang Shop well in the Mall Night life in the Alabang Area Tags or labels Philippines properties, Ayala Alabang, Ayala Land, residential properties Sources to link to http://www. bir.gov.ph; inquirer.net; http://www.taguig.gov.ph
    • Module exercise
      • Based on the foregoing table, write your own blog objectives and success criteria.
      • Create a five-item blog content plan that will help achieve your blog objective.
      • Refer to this plan to write your posts.
      • Remember to refer to the Blog Planning Guide you wrote in Day 2 of the Workshop to plan the different type of content you may include in your blog.
      • Thank you.