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Module parts of the blog and blog planning exercise
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Module parts of the blog and blog planning exercise


Published on's module discussion on parts of the blog, for Business Blogging, Websites and Social Media Marketing for Real Estate Entrepreneurs, Developers and Professionals.'s module discussion on parts of the blog, for Business Blogging, Websites and Social Media Marketing for Real Estate Entrepreneurs, Developers and Professionals.

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  • 1. Business Blogging for Real Estate Entrepreneurs, Developers and Professionals MODULE: Introduction to Parts of the Blog Planning Your Blog
  • 2. Business Blogging & Websites Learning objectives
      • To get acquainted with the blog parts
      • To plan your blog set-up
  • 3. The Parts of a Blog: Page & Post Elements
  • 4. Parts of a Blog
    • For our examples for for the workshop, we will use Wordpress ( ), a free, blog application.
    • For this exercise, sign up for a free account with Wordpress after going thru this module and the blog planning guide.
  • 5. Parts of a Blog
    • The blog has two main elements that you will regularly deal with:
        • The Posts/Pages , which are the face of your blog
        • The Dashboard , where you create and manage your blog’s content and design. This is the heart and mind of your blog
  • 6. Outline of Blog Page Elements
    • Comment
    • Trackback
    • Calendar
    • Search
    • Archives
    • Categories or Tags
    • Blogroll
    • Syndication
    As you’ve seen blog samples in Module 1, blogs may vary greatly in design, features and layout. However, a typical blog would have the following basic, front page elements:
    • Header
    • Navigation
      • Key pages
      • Meta (login)--optional
      • Biography of the author or link to it
    • Post title
    • Posts
      • Text
      • Pictures
      • Video
    • Permalink
  • 7. Outline of Blog Page Elements
    • The following slides give a brief explanation of each page element.
    • Note their location in the blog as well as their form.
  • 8. Blog Page Elements Header— contains your blog name, description, and usually a background graphic A
  • 9. Blog Page Elements
    • Navigation
    B B The navigation contains links to key pages as well as the Meta , or log-in links. This may also contain a link to the Biography page of the author or the company.
  • 10. Blog Page Elements
    • Post Title
    C The topic of an individual post. This will be displayed as the headlines in syndication. A post title is also often a hyperlink to the individual post.
  • 11. Blog Page Elements Post D Blog posts are displayed in order, with the most recent at the top. Multiple, recent posts are usually listed on the blog home page.
  • 12. Blog Page Elements Permalink E The post title has its own permanent web address, called the Permalink. This allows the reader to access the article even after it’s archived.
  • 13. Blog Page Elements Comments F Visitors click on this link to comment on the post, and view the comments of other readers. A Comment box also appears below an archived post.
  • 14. Blog Page Elements Trackback G Clicking on this shows a list of other blogs that reference this post. Click on this link to a blog post of a property listing in Architerra . Then click on the trackback and see what happens.
  • 15. Blog Page Elements Calendar H Viewers click on a linked calendar day to view that day’s posts
  • 16. Blog Page Elements Search box I Search thru the blog post for particular words found in the articles
  • 17. Blog Page Elements J Posts from earlier months are automatically archived and linked to by week or by month. Archives J Think Now! For listings, what value is it to you to display the Archives in your blog? What’s the value to your reader?
  • 18. Blog Page Elements Categories or Tags K Links to show only posts in the selected categories. The post shows under what Tags or Categories its been classified in
  • 19. Blog Page Elements Links to other blogs or websites that the author of the blog reads (supposedly) on regular basis. According to the book, The Virtual Handshake* , People often blogroll blogs for political reasons. That is, they want the person they’re referencing to feel complemented. Blogroll L *Teten D. and Allen S. (2005), “The Virtual Handshake”: Opening Doors and Closing Deals Online”, Amacom, NY
  • 20. Blog Page Elements Syndication/ Feed Link M These links provide a feed, or dynamic summary, of a blog’s content for use by newsreaders , conduits that distribute the info to subscribers. Architerra uses the newsreader Feedburner . Readers who want to get updates in Architerra’s blog by clicking on the subscription link will get all the latest posts instantly thru e-mail.
  • 21. Dashboard
  • 22. Module Exercise
    • Find blog models as pegs for your own blog design.
    • Visit any of the following blog directories.
    • In the Search box found in the site, type in any of the following key words:
      • Philippine real estate
      • Condominiums
      • Real estate blogs
      • Ayala Land re-sale
      • Makati house and lot for sale
  • 23. Exercise
    • Click on the links to the top 3 blogs that result from the search. Review the blogs for the page elements.
      • Compare the page elements in the blog with our list of page elements.
      • Did you find all the elements in the blog pages?
      • What page elements did you see that seemed interesting to use, but weren’t part of the list we reviewed? Write them down.
      • Review the posts of one of the blogs. Review the keyword categories it was classified under. If you were to classify the same post with your own categories, what categories would you use to identify it more accurately during a keyword search?
  • 24. Exercise
    • Take a look at the site addresses (also known as the URL or Web address). List them down and compare. Are the addresses using a primary domain (e.g. or a sub-domain (
    • Try subscribing to a feed or blog syndication of one of the blogs. Go to See what you’ll get in the e-mail.
  • 25.
    • 7 Questions to Ask Before Setting Up Your Blog
  • 26.
    • Who are your target audiences?
      • Elderly, returning OFWs?
      • Young homebuyers?
      • Commercial office space hunters?
      • Bargain property seekers?
      • They will define the look, the tone, the name, and the keywords you’ll use to set up your blog
    7 Questions to Ask Before Setting Up Your Blog
  • 27.
    • 2) Where are your most of your target readers located (are they local or globally based)?
    7 Questions to Ask Before Setting Up Your Blog
  • 28.
    • 3) Why are they searching for property ?
      • E.g. for investment, residential end use, short-term stay, company housing, etc.
    7 Questions to Ask Before Setting Up Your Blog
  • 29. 7 Questions to Ask Before Setting Up Your Blog
    • 4) When do they need the property?
      • Ex. By personal experience, expat renters need rental properties available within a 2-3 month time frame. Hence a well-thought of blog would mostly feature rental properties that are RFO or available in the next 2 months.
  • 30.
    • 5) What do you want your audience to know about (products, services or information)?
    • What real estate information do you think do they want or need to know ?
    7 Questions to Ask Before Setting Up Your Blog
  • 31. 7 Questions to Ask Before Setting Up Your Blog
    • 6) How do they want to pay for the property ?
      • What type of financial information do they need to see on your blog?
        • Home buyers would find home loan package info helpful
        • Foreign-based buyers would find real-time FOREX conversion rates useful in computing prices in the currency of their host country
  • 32. 7 Questions to Ask Before Setting Up Your Blog
    • 7) How do YOU want to be found?
      • Blog name, your URL address- --are you going with a generic keyword name, your company name, or if you are an ace broker in your area, do you want your blog and URL to carry your name?
      • Keyword search —what keywords do you want to be found under?
      • Contact information — how do you want your audience to get in touch with you?
  • 33.
    • Setting Up
    • Your Blog
  • 34. Setting Up Your Blog
    • Though it’s true that you can set up your blog on a whim , preparing the information beforehand helps you get your registration right the first time:
    • Blog title or name —easy to remember, descriptive.
    • E.g. “Expat Rental Homes” is better than “Philippine Rentals”.
  • 35. Setting Up Your Blog
    • Blog URL –Use one that ties up with the blog name
    • Description —a tagline that viewers can remember you by; it can be what you aim to achieve
      • E.g. Expat Rental Homes– the largest database on homes for rent in Alabang
  • 36. Setting Up Your Blog
    • Keywords —think of at least 20 to help you for tags, and for search
        • E.g.: Philippines, rentals, for lease, expat housing
    • Use Word Tracker at
    • or to generate the keywords suggestions. Do this by typing a keyword you plan to use. The site gives related, top keywords based on number of searches using it.
  • 37. Register Name, Host Your Blog
    • Domain Registrars:
    • Hosting Sites:
  • 38. Setting Up Your Blog
    • Module Exercise:
    • Set-up the elements of your blog in the Blog Planning Guide given to you during the Workshop (also found in the resources here in
  • 39. Setting Up Your Blog Name of blog: _______________________________________________ Website address: http:// ; RSS feed :____________________________________________________ Description : _________________________________________________ Target Audience : ____________________________________________ Keywords/ tags:
  • 40.
    • Thank You