CPE on Best Practices in Internet Marketing for Real Estate Brokerage
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CPE on Best Practices in Internet Marketing for Real Estate Brokerage

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CPE on Best Practices in Internet Marketing for Real Estate Brokerage CPE on Best Practices in Internet Marketing for Real Estate Brokerage Presentation Transcript

  • Best Practices in Internet Marketing Insights from a Real Estate Broker and Internet Marketing Practitioner Home and Modern Living Expo SMX Convention Center Aug. 31, 2012 Realtor Maita H. SiquijorMember, PAREB-Muntinlupa Real Estate Board (MUNREB) Principal Realtor, La Maisonette Manila Inc. E: msiquijor@residencesmanila.com
  • Ten Best Practices in Internet Marketing for Brokerage1. Make your vision, mission and objectives for your marketing plan.2. Niche your market: Create market-focused, rather than product- centric brokerage sites. Identity: Create your brand/logo, then buy your brand domain for 5 years.3. Research and consistently use relevant keywords.4. Practice Multi-Channel Advertising: SEO—paid and organic; focused print ads; targeted promotions online, social media, blogs. Always put your PRC License # on ALL ads and internet sites.5. Regularly track your site/campaign performance thru site analytics or surveys.www.ResidencesManila.com www.CondoInManila.com www.EstateClass.com
  • Ten Best Practices in Internet Marketing for Brokerage6. Create responsible, original content.7. More than just posting listings, engage in and nurture a positive community.8. Use e-mail software responsibly; DON’T SPAM YOUR CLIENTS!9. Include contact elements—Calls to action on landing pages, sign-up forms, Skype, auto-response forms, downloadable forms, automated payment systems.10. On occasion, it helps to use traditional advertising signage, print ads, and networking F2F. www.ResidencesManila.com www.CondoInManila.com www.EstateClass.com
  • Blogs, Web/Ad Sites, Social Media Engagement, Brand Elements
  • Questions? Contact Me! Realtor Maita H. Siquijor PRC Lic No. 1041 PAREB-Muntinlupa Real Estate Board Inc. Principal Realtor, La Maisonette Manila, Inc. E: msiquijor@residencesmanila.com W: www.condoinmanila.com www.estateclass.com www.residencesmanila.com www.architerra.org