Google – search engine giant has integrated social networkingQuotes: Google+, By Crystal Wallis, Technology in the Arts, August 1, 2011
Basic Info:Org/Personal namePersonal photo/logo
+1 to like, agree, recommend to others. (similar to Facebook thumbs up, or “like” button, except clicking +1 affects search engine results)Circles allow you to group different people into different categories.Hangouts enable face-to-face communication with people around the world.
Web is powerful and exciting because of whatpeople make of itConnect w/ ppl from across the worldPpl can tell stories, make recommendations, highlight orgs they love (comment, post, share, +1’s)Google for NPsblog, G+ page, & helpful resources,#CauseILoveEm
New way to engage people who really care about your organization:-Moremeaningful conversation (more targeted)-Content becomes more valuable (better responses)
Chat, share, discuss, and planLess formality, more personal (more intimate communication)
Profile photo -first impressionand primary way you will be recognized (e.g. Denver Center for the Perf Arts Logo)Link to your content found in other places across the webConsistency - posts feel personal and authenticCircles for segmentation and sharingtargetedinformation
Draw ppl to your page with engaging mediaResponding to followers – comment, +1, give credit, and +mention in a post
G+ badge: +1’s consolidated, ppl can add you to circles directly from your websiteAuthor tag: photo/name appear in search results, tagging content you created.
G+ emphasis on contentand peopleAsk what people think, encourage sharing, reward super-fans already posting, tie inyour products & services with trending topicsHave something interesting to sayand compelling to share
Google+ as a Promotional Tool for Nonprofit Arts Organizations
Google+ as a Promotional Tool for Nonprofit Arts Organizations Catherine Starek Technology & Marketing in the Arts August 08, 2012 This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/.
Welcome to What is Google+? (digital content + social networking) + SEO = Google+ “The ultimate content-sharing platform”
Google Plus Why is this important? “Google+ represents a revolution in the integration of digital activity and the way we interact with the world around us.” Implications for marketing in nonprofit arts
HangoutsGet closer to key constituents Face-to-face interaction Connect with people near and far Relationship building
Google Hangout: #AudNGageFellow musicians, composers, and arts managers gather on Google+ Hangout todiscuss the topic: Engaging a Younger Audience in the Concert Hall.
Arts Orgs Dance Salsamania Dance Company Orchestras London Symphony Orchestra Dallas Symphony Orchestra Detroit Symphony Orchestra Presenting Strathmore Theatre Denver Center for the Performing Arts Portland Center for the Performing Arts (PCPA)
Google Tips: 10 Ways to Build CommunityMake your Google+ Page COMPELLING Start with your profile Profile photo Scrapbook photos “About” section Links Consistent TONE SEGMENT people and info shared with G+ Circles
Building Your Community (cont.)Provide an ENGAGING experience Posts Schedule Content Timing (best times: 10am - 1pm) Exclusive media Engaging photos and videos Involve your online community Questions Feedback Actively respond & recognize contribution Host frequent Hangouts
Community Building (cont.)PROMOTE your G+ page Spread the word Share with G+ contacts Email link Post links on relevant sites Google+ Badge Include on website (integrated with G+) More +1’s & fans Improved Google search Author tag Attributed content (visually identifiable)
Key Considerations for the Arts Emphasis on content and people “Producing art that resonates with our audiences is vital.” “People are our most valuable asset.” Digital presence & content sharing What others say about us What we say about ourselves
Key Considerations (cont.) Impact on search rankings “Getting people to talk about art online is more important than ever.” Ask, encourage, reward, make content connections New layer of social interaction online Distinguish brand among the masses Give people something to talk about
Convince Your Leadership Enhanced security features Customization of Circles and content sharing Potential for mobile-based retail (Google Offers/Wallet) Search engine optimization Direct traffic to your website Increase awareness & build relationships Credit: Dominic Lipinski/PA. The Guardian. April 23, 2012 Grow and diversify constituency Word of mouth!
References and Suggested Resources Google for nonprofits http://www.google.com/nonprofits/ Google for nonprofits blog http://googlefornonprofits.blogspot.com/ 10 ways to build your community on Google+ http://tinyurl.com/9t7v96m Getting started guides http://www.google.com/nonprofits/learning/getting-started.html TITA Google+ http://www.technologyinthearts.org/2011/08/google/ Mashable Google Plus Guide http://mashable.com/2011/07/16/google-plus-guide/
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license,visit http://creativecommons.org/licenses/by-nc-nd/3.0/.
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