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Google+ as a Promotional Tool for Nonprofit Arts Organizations
 

Google+ as a Promotional Tool for Nonprofit Arts Organizations

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Using Google+ to promote and connect with nonprofit arts patrons.

Using Google+ to promote and connect with nonprofit arts patrons.

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  • Google – search engine giant has integrated social networkingQuotes: Google+, By Crystal Wallis, Technology in the Arts, August 1, 2011
  • Basic Info:Org/Personal namePersonal photo/logo
  • +1 to like, agree, recommend to others. (similar to Facebook thumbs up, or “like” button, except clicking +1 affects search engine results)Circles allow you to group different people into different categories.Hangouts enable face-to-face communication with people around the world.
  • Web is powerful and exciting because of whatpeople make of itConnect w/ ppl from across the worldPpl can tell stories, make recommendations, highlight orgs they love (comment, post, share, +1’s)Google for NPsblog, G+ page, & helpful resources,#CauseILoveEm
  • New way to engage people who really care about your organization:-Moremeaningful conversation (more targeted)-Content becomes more valuable (better responses)
  • Chat, share, discuss, and planLess formality, more personal (more intimate communication)
  • Profile photo -first impressionand primary way you will be recognized (e.g. Denver Center for the Perf Arts Logo)Link to your content found in other places across the webConsistency - posts feel personal and authenticCircles for segmentation and sharingtargetedinformation
  • Draw ppl to your page with engaging mediaResponding to followers – comment, +1, give credit, and +mention in a post
  • G+ badge: +1’s consolidated, ppl can add you to circles directly from your websiteAuthor tag: photo/name appear in search results, tagging content you created.
  • G+ emphasis on contentand peopleAsk what people think, encourage sharing, reward super-fans already posting, tie inyour products & services with trending topicsHave something interesting to sayand compelling to share

Google+ as a Promotional Tool for Nonprofit Arts Organizations Google+ as a Promotional Tool for Nonprofit Arts Organizations Presentation Transcript