Major Assignment


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Twitter Vs Facebook

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Major Assignment

  1. 1. Major Assignment Which social networking site is more efficient, twitter or Facebook? Mehreen Raja p0931054x
  2. 2. IntroductionFor my Major assignment I decided to do my conclusion on a Microsoft powerpoint. My major assignment question is based on social networking sites.This presentation will include:• what is social network services?• Social media• How is social media used?• What social media we use?• What is Facebook?• What is Twitter?• Differences between Twitter and Facebook• Facts about Facebook• Facts about Twitter• Popular Culture• Questionnaire Results• The future of social networking• Conclusion
  3. 3. What is social network service?Social network services are online social networks for societies of peoplewho share interests and activities, or who may be interested in discoveringthe interests and activities of others, and which requires the use of aparticular medium or piece of software.Social network services are primarily web based and offer various ways forusers to interactSocial networking tools for interaction include:• Chat rooms• Messaging• Email• Video• Voice chat• File sharing• Blogging• Discussion groups
  4. 4. Social Media• Media for social interactions using web-based technologies• “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Kaplan and Haenlein, 2010
  5. 5. How is social media used? 1. Participation 2. Openness 3. Conversation 4. Community 5. Connectedness
  6. 6. Social media is best understood as a group of new kinds of online media, which share most or all of thefollowing characteristics: ParticipationSocial media encourages contributions and feedback from everyone who is interested. It blurs the linebetween media and audience.OpennessMost social media services are open to feedback and participation. They encourage voting, comments andthe sharing of information. There are rarely any barriers to accessing and making use of content –password-protected content is frowned on.ConversationWhere as traditional media is about “broadcast” (content transmitted or distributed to an audience) socialmedia is better seen as a two-way conversation.CommunitySocial media allows communities to form quickly and communicate effectively. Communities sharecommon interests, such as a love of photography, a political issue or a favourite TV show.ConnectednessMost kinds of social media thrive on their connectedness, making use of links to other sites, resources andpeople. Mayfield,A (2010)Few above characteristics relate to Facebook and Twitter, for e.g. Openness, community and connectedness.
  7. 7. What social media do we use?• Blogger• Facebook• Twitter• Wikipedia• YouTube
  8. 8. Which socialnetworking site is more efficient, twitter or Facebook?
  9. 9. Facebook• Social networking site• Launched in February 2004• More than 500 million active users in July 2010• Created by Mark Zuckerberg with Eduardo Saverin, Dustin Moskovitz and Chris Hughes
  10. 10. Twitter• Tweets:• Text-based posts of up to 140 characters on profile page• Following/followers:• Following = you subscribe to other authors tweets• Followers = people who have subscribed to your tweets
  11. 11. Differences between Facebook and twitter Differences Similarities • 1. Poke = NudgeFacebook • 2. Post Pictures = TwitPic and it tweets with a url to your picture • 3. Videos = Tweet tinyurls, made easy by • Facebook status updates seem to be many twitter clients like Twitterific most effective at around noon. • 4. Share Links = Tweet tinyrls • On Facebook you interact with your • 5. Tag pictures = @name callout a person to family and real life friends. tag • Facebook on the other hand appears to • 6. Comments = Reply to tweets move a lot slower • 7. See a shared link and share the link = RT (stronger endorsement by the user) • 8.Add link to feeds = Star favourite, you can also get back to your favourite tweets later.Twitter • A tweet only last a short period of time • 9. Message = DM (constantly updating) than a Facebook • 10. Private profiles = Closed updates update approved by user • A recent study by @DanZarrella found • 11.Notification and feeds = Tweets that best times to tweet during the day • 12. Status updates = Tweets, in twitter apps are around 5 p.m. On like Twitterific you can add your location to • On Twitter you talk to online friends your tweets or pictures too. interested in similar things. • 13. Facebook Apps – keep content fresh on Facebook with fun tools = Twitter Apps is • Twitter obviously comes out as the far evolving with array of tools to offer new faster medium to transport messages ease of use for twitter • Twitter does not offer photo hosting or • 14. RSS feed of feeds = RSS feed of specific albums; instead, the user uploads media user (more granular control, also keeps the on a third-party website such as TwitPic or focus on the individual) even Facebook and link to it in an update • 15.Threaded comments = Comments not threaded, but theres a twitter app that offers that to people who want to track tweets as conversations
  12. 12. Interesting facts about FacebookThe world is obsessed with Facebook;• As of 2011, there are 500,000,000 active Facebook users. ( that’s 1 in every 13 people on earth.• 48% of 18 to 34 year olds check Facebook right when they wake up• 57% of people talk more online than they do in real life.• 750 million photos were uploaded to Facebook over new years weekend.
  13. 13. 20 Minutes On Facebook: FRIENDLINKS SHARED REQUESTS 1,000,000 TAGGED ACCEPTED PHOTOS 1,972,000 1,323,000 MESSAGES SENT WALL 2,716,000 POSTS STATUS 1,587,000 UPDATES EVENT INVITES 1,851,000 PHOTOS 1,484,000 UPLOADED COMMENTS MADE 2,716,000 10,208,000
  14. 14. Facts about Twitter• There are more than 106 million accounts on twitter.• The number of twitter users increases by 300,000 every day.• Twitter gets more than 3 billion requests each day, generated by over 180 million unique visitors
  15. 15. Twitter Pros• Easy to navigate and update, link to and promote anything• Reach far beyond your inner circle of friends• One feed pools all users; anyone can follow anyone else unless blocked• Pure communication tool, rapid responsiveness• You don’t have to be logged in to get updates; you can just use an RSS reader• Very interactive, extensible messaging platform with open APIs• Many other applications being developed (Twitterific, Summize, Twhirl, etc.)• Potential SMS text messaging revenue from wireless networks (although Twitter states they are not currently getting any cut)• Potential future advertising and/or enterprise subscription-based revenue streams• With its “thin” overhead, Twitter is probably more scalable than Facebook, giving it a cost advantage
  16. 16. Twitter Cons• Limited functionality; find people, send brief messages, direct replies• Limited to 140 characters per update• Not all people find it immediately useful• Over-emphasis on follower counts• Easily abused for spam and increasing the noise level• Relatively smaller installed user base• As yet no readily apparent monetization strategy
  17. 17. Faceb0ok Pros• Application mash up; find people, make connections, email, instant messaging, image/video sharing, etc.• Most people can quickly understand the value of connecting with friends, family and established contacts; some people report they use Facebook instead of email and IM• More emphasis on deep connections with others vs. who has the most connections• “True Friends” feature increases your transparency to selected connections; almost like having private and public profiles• Huge, rapidly growing installed user base• Inherit stickiness, third party applications, “gift giving” and personal data collection make Facebook a powerful advertising platform
  18. 18. Facebook Cons• More difficult to navigate and update• Requires investment of time to realize sustained benefit• Opt in model requires a user to allow others to connect• Less immediate responses; unless you stay logged on continually• Overhead of mashup and “thick” applications could limit scalability, bloat cost structure
  19. 19. Popular cultureTo define popular culture is to say that popular culture is simply culture thatis widely favoured or well-liked by many people.”(Storey. J, 2009)Facebook has grown into Popular Culture because Facebook is reallypopular social network site which a lot people enjoy using that site tocommunicate with others.
  20. 20. Questionnaire Results
  21. 21. I use Twitter A LOT more often thanFacebook and I enjoy it a lot more, too. I Do you use both Twitter and Facebook? Or just one or thehave 2 FB accounts - one is personal andthe other is professional. The personal other? Why?one is a bit boring to me, just silly littleupdates and silliness that doesn’t Yes, but both for different reasons. I useentertain me all that much. My yeah as I like to use Facebook to interact with my friends and forprofessional one is even more different social procrastination when I have an essay I shouldunfulfilling to me but I keep it up Medias and not just be doing. Twitter, on the other hand, also has onebecause I’m supposed to. a handful of my friends, but I tweet mainly about my writing. Using hash tags makes it a lot easier to get your name out there and youFacebook more than Twitter. I just use Facebook and find that agents/publishers/other writers willFacebook is more engaging than the reason for that is start following you if you use it frequentlyTwitter I personally think. because Facebook was enough. I follow quite a few agents andFacebook appeals to me more as more the hype at that publishers, all of whom post useful tips aboutthe layout is much more than text. time and I don’t see a submissions, etc. I think if I were to add anUsed twitter once or twice found reason for having two agent on Facebook, they might consider me ait boring and simple but then again accounts to social stalkerhaven’t used it allot. networks. I use both, twitter for I don’t have Twitter as I don’t seeI only use work and Facebook for I don’t have Twitter as I the appeal of it and it looks reallyFacebook boring. I just Facebook a lot social activities. don’t see the appeal of it and it looks really boring. because it’s social and keeps you in I just Facebook a lot touch with peopleJust Facebook because twitter looks kindof boring and there’s no need for 2 because it’s social andseparate social networks. They both do keeps you in touch with I only use Facebook… As I don’tthe same thing but one has direct contact people feel the need to be on 2 Socialwith celebrities. Networking Sites
  22. 22. Facebook Vs. Twitter I got the results by asking people a simple question about Facebook and Twitter. The question was “Which social networking site is better Facebook or twitter” And I recorded that information as a tally chart and then I decided to create a line graph to present the results.
  23. 23. The future of social networkingIn the end, both Twitter and Facebook are simply communicationtools; both will continue to develop and transform as users find newways to extract value and either network may or may become a longterm winner in the rapidly evolving social networking space.Eventually, the fact remains to be seen whether either applicationhas a profitable, scalable and maintainable business model orwhether the exit strategy is simply to be developed.
  24. 24. ConclusionI personally think Facebook appeals to people looking to reconnect with old friends andfamily members or find new friends online; the mash up of features like email, instantmessaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to getyour arms around at first. But most people can rapidly understand how to use Facebook toconnect to friends and family, using it to share thoughts, images, etc. Like MySpace but moregeared to adults than teens, Facebook is a social networking Entry; indicating you not to leavebut rather to stick around and communicate within the network. Twitter on the other hand,encourages you grab ideals in byte-size large piece and use your updates as jumping offpoints to other places or just let others know what you’re up to at any given moment.Questionnaire results, firstly I was not really pleased with the results as not much peopleresponse back to my questionnaire but people who got back to me from them I got positiveanswer towards Facebook compared to twitter. A lot people who I have asked said “ they findFacebook better compared to twitter as it is easy to use ” or “ my real friends are not ontwitter so I don’t see the point having Twitter”. I also did a tally chart, where I asked peoplewho have twitter and Facebook, “which social network site they think is better to use”. Eventhere I got people liking Facebook more then twitter, maybe because twitter is new and is abit hard to use at first.Overall with the research and questionnaire results I have found out that Facebook is moreefficient social networking site.