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Websites That Work

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Metropolitan Group's Tanya Zumach's presentation on Websites that Work (and raise money!) at the Willamette Valley Development Officers Spring 2008 conference

Metropolitan Group's Tanya Zumach's presentation on Websites that Work (and raise money!) at the Willamette Valley Development Officers Spring 2008 conference


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  • How many in charge of online fundraising? How many have staff dedicated to website? Fundraiser? Techie? How many have Online fundraising capability? An Email list that you keep active and raise $ by?
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    • 1. Websites that Work (And Raise Money!) Tanya Zumach WVDO Conference May 16, 2008
    • 2. Web 2.0 Hype?
    • 3. Facebook Twitter Flickr MySpace Blog RSS digg del.icio.us Podcasts LinkedIn Skype Chat
    • 4. Credit: xkcd.com
    • 5. What’s Really Important?
    • 6.  
    • 7. Donor Interest in Social Media Source: The Donor Pulse®, Harris Interactive®, 2008. (all %) High Donor Med/Low Donor Already Do 11 6 Very Interested 6 4 Somewhat 34 26 Interested 10 13 Not at all 38 51
    • 8. Wired Wealthy Interest in “Web 2.0” Source: The Wired Wealthy, Convio, Sea Change Strategies and Edge Research, 2008 % Some or Very Interested In % Have Done View a video online 34 29 Forward email 31 42 Listen to audio/podcast 24 13 Read a blog 20 14 Participate in chat 19 3 Post to blog 11 4 Join social network 9 3
    • 9. 66% of “Wired Wealthy” visit web site before donating for the first time
    • 10. Online drives Offline Action What action(s) have you taken after visiting a charity-oriented website? Offline Online Source: GuideStar, Network for Good, and the Bridgespan Group, 2002-2003
    • 11. What makes a good nonprofit website? Characteristic Easy to use Significant content about cause Visually pleasing Memorable URL Info about how to get further involved Donate online Info about how donations are spent Volunteer opportunities Become member Advocate for cause Forum for discussion NPO 1 2 3 4 5 6 7 8 9 10 11 User 3 1 8 10 4 9 2 7 5 6 11 Source: GuideStar, Network for Good, and the Bridgespan Group, 2002-2003 Nonprofit
    • 12. Must-Haves
      • What you do – quickly
      • Updated content
      • Contact Info
      • Donate online – securely
      • Clear call to action/case for support
      • Email communication
      • Page titles
    • 13.  
    • 14. Your Public Library
    • 15. Your Public Library
    • 16. Your Public Library
    • 17. Your Public Library
    • 18. Very Nice to Haves
      • Financials
      • Success Stories, Impact
      • Photos, photo essays
      • Donate online – seamlessly on site
      • Interactivity, feedback
      • eCRM system
      • Donor recognition
      • Memorable, easy URL
      • Distinct brand experience
    • 19. The Icing
      • Video
      • Blog
      • Targeting, segmenting
      • Network fundraising tools
      • Podcasts
      • Strategic SEO
      • Landing pages
      • Cross-channel Coordination
    • 20. Quick Reviews
    • 21. Must-Haves
      • What you do – quickly
      • Updated content
      • Contact Info
      • Donate online – securely
      • Clear call to action
      • Email communication
      • Page titles
    • 22. Providence Foundation
    • 23. Cat Adoption Team
    • 24. The Arc of Clark County
    • 25. Trauma Intervention Programs
    • 26. Super Cool Free* Stuff!
      • Google – adwords, analytics, checkout, groups, gmail, sites, alerts
      • Network for Good
      • Guidestar
      • Wikipedia
      • Blogs – WordPress, Typepad, Blogger
      • MissionFish/eBay
      • TechSoup
      • YouTube
      *Or almost free!
    • 27. Resources
      • The Wired Wealthy, www.convio.com
      • The Donor Pulse® Survey, Harris Interactive®
      • 2006 donorCentrics Internet Giving Benchmarking Analysis, www.targetanalysis.com
      • eNonprofit Benchmarks Study, M&R, www.mrss.com
      • Idealware – reviews and info on tools, services. www.idealware.org
    • 28.