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The combined power of Metro Philadelphia & City Paper
The combined power of Metro Philadelphia & City Paper
The combined power of Metro Philadelphia & City Paper
The combined power of Metro Philadelphia & City Paper
The combined power of Metro Philadelphia & City Paper
The combined power of Metro Philadelphia & City Paper
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The combined power of Metro Philadelphia & City Paper

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Following the acquisition of Philadelphia City Paper by Metro US, advertisers have now a new option to reach the vibrant population of Philadelphia

Following the acquisition of Philadelphia City Paper by Metro US, advertisers have now a new option to reach the vibrant population of Philadelphia

Published in: Marketing
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  • 1. THE BEST OF PHILLY
  • 2. BRINGING THE BEST OF PHILLY TO YOU The #1 daily newspaper in Philadelphia county and the #1 alternative weekly newspaper in Philadelphia are joining forces to better serve Philadelphia’s advertising community The one-stop solution to reach over 840,000 Philadelphians every week and provides unrivalled vibrant demographics. Source: Nielsen Scarborough 2013-14, CAC (Sep-13)
  • 3. REACHING 1 IN 5 PHILADELPHIAN EVERY MONTH 649 840 1,004 1,097 1,161 0 200 400 600 800 1,000 1,200 1 day 1 week 2 weeks 3 weeks 1 month Combined reach (000s Adults 18+) • Every month, Metro + City Paper reach 1.2 million adults 18+ or 18.3% of Greater Philadelphia population with an average frequency of 6.0 • That’s 7 million impressions and 110 GRPs Source: Nielsen Scarborough 2013-14. 1 day: 1 insertion in Metro and CP, 1 week: 5 Metro + 1 CP, 2 weeks: 10 Metro + 2 CP, 15 Metro + 3 CP, 1 month: 20 Metro + 4 CP.
  • 4. The combined power of Metro + City Paper The combination reaches more than the Inquirer. 649,274 546,244 261,280 0 200,000 400,000 600,000 Metro + City Paper Inquirer Daily News Net reach 18+ Source: Nielsen Scarborough 2013-14. Average Issue Readership
  • 5. The combined power of Metro + City Paper On Thursdays, the combination reaches more than the Inquirer. 195,653 354,505 405,156 207,305 0 100,000 200,000 300,000 400,000 18-34 18-49 21-54 55+ Net reach M+CP P+DN Source: Nielsen Scarborough 2013-14. Average Issue Readership
  • 6. Reaching the Vibrant Philadelphians The most vibrant demos in town! Women Median Age Adults 18-34 Adults 18-49 Adults 21-54 Adults 55+ Employed White Collars 1+ children Metro + City Paper Inquirer + Daily News 58% 46 30% 55% 62% 32% 62% 40% 43% 45% 56 15% 35% 43% 53% 54% 38% 29% Source: Nielsen Scarborough 2013-14.

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