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10 THINGS YOU DID NOT KNOW ABOUT BOSTON METRO READERS.

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10 THINGS ABOUT METRO READERS IN BOSTON

10 THINGS ABOUT METRO READERS IN BOSTON

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  • 1. 10 THINGS YOU DIDN’T KNOW ABOUT METRO READERS! BOSTON
  • 2. 1 in 5 are more likely to practice Yoga / Pilates than the average Bostonian. Source: Scarborough Nielsen 2013-14.Boston. Past 12 months 33% are a member of health / fitness club.
  • 3. 1in 4 buy organic Food regularly. Source: Scarborough Nielsen 2013-14. Boston. 48% are more likely to buy groceries from Whole foods than the average Bostonian weekly !
  • 4. 1 in 4 eat at a quick service restaurant 10 times or more per month Source: Scarborough Nielsen 2013-14. Boston .Past 30 days 82%are more likely than the average Bostonian !
  • 5. 52% shop at Marshalls,39% Macy’s and 37% TJ Maxx Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.
  • 6. 29% eat at coffee house ,25% at steakhouse and 20% at Asian restaurant Source: Scarborough Nielsen 2013-14. Boston. Past 30 days. 84% are more likely to visit a sit- down restaurant 10+ times every month.
  • 7. 34.5% drink domestic regular beer Source: Scarborough Nielsen 2013-14. Boston. Past 30 days. 27% drink imported beer
  • 8. 91% are more likely to use Taxis than the average Bostonian! Source: Scarborough Nielsen 2013-14. Boston
  • 9. 74% are more likely to go to a Bar or Club than the average Bostonian. Source: Scarborough Nielsen 2013-14. Boston 66.5 %of Metro readers are single !
  • 10. 1 in 4 Metro readers look for a new job. Source: Scarborough Nielsen 2013-14. Boston. 66% are more likely to look for a job than the average Bostonian!
  • 11. 1 in 5 shop at a Jewelry store last year Source: Scarborough Nielsen 2013-14. Bostonian. Past 12 months. 21% are more likely shop at jewelry than the average Bostonian!