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10 THINGS YOU DID NOT KNOW ABOUT BOSTON METRO READERS.Presentation Transcript
10 THINGS YOU
1 in 5 are more likely to
practice Yoga / Pilates than the
Source: Scarborough Nielsen 2013-14.Boston. Past 12 months
33% are a member of
health / fitness club.
1in 4 buy organic Food
Source: Scarborough Nielsen 2013-14. Boston.
48% are more likely to
buy groceries from
Whole foods than the
1 in 4 eat at a quick service
restaurant 10 times or more
Source: Scarborough Nielsen 2013-14. Boston .Past 30 days
82%are more likely than
the average Bostonian !
52% shop at Marshalls,39%
Macy’s and 37% TJ Maxx
Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.
29% eat at coffee house
,25% at steakhouse and 20%
at Asian restaurant
Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.
84% are more likely to visit a sit-
down restaurant 10+ times every