10 THINGS YOU
DIDN’T KNOW
ABOUT METRO
READERS!
BOSTON
1 in 5 are more likely to
practice Yoga / Pilates than the
average Bostonian.
Source: Scarborough Nielsen 2013-14.Boston. ...
1in 4 buy organic Food
regularly.
Source: Scarborough Nielsen 2013-14. Boston.
48% are more likely to
buy groceries from
W...
1 in 4 eat at a quick service
restaurant 10 times or more
per month
Source: Scarborough Nielsen 2013-14. Boston .Past 30 d...
52% shop at Marshalls,39%
Macy’s and 37% TJ Maxx
Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.
29% eat at coffee house
,25% at steakhouse and 20%
at Asian restaurant
Source: Scarborough Nielsen 2013-14. Boston. Past 3...
34.5% drink domestic
regular beer
Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.
27% drink imported beer
91% are more likely to use
Taxis than the average
Bostonian!
Source: Scarborough Nielsen 2013-14. Boston
74% are more likely to go to a
Bar or Club than the average
Bostonian.
Source: Scarborough Nielsen 2013-14. Boston
66.5 %o...
1 in 4 Metro readers look
for a new job.
Source: Scarborough Nielsen 2013-14. Boston.
66% are more likely to look
for a jo...
1 in 5 shop at a Jewelry
store last year
Source: Scarborough Nielsen 2013-14. Bostonian. Past 12 months.
21% are more like...
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10 THINGS YOU DID NOT KNOW ABOUT BOSTON METRO READERS.

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10 THINGS ABOUT METRO READERS IN BOSTON

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10 THINGS YOU DID NOT KNOW ABOUT BOSTON METRO READERS.

  1. 1. 10 THINGS YOU DIDN’T KNOW ABOUT METRO READERS! BOSTON
  2. 2. 1 in 5 are more likely to practice Yoga / Pilates than the average Bostonian. Source: Scarborough Nielsen 2013-14.Boston. Past 12 months 33% are a member of health / fitness club.
  3. 3. 1in 4 buy organic Food regularly. Source: Scarborough Nielsen 2013-14. Boston. 48% are more likely to buy groceries from Whole foods than the average Bostonian weekly !
  4. 4. 1 in 4 eat at a quick service restaurant 10 times or more per month Source: Scarborough Nielsen 2013-14. Boston .Past 30 days 82%are more likely than the average Bostonian !
  5. 5. 52% shop at Marshalls,39% Macy’s and 37% TJ Maxx Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.
  6. 6. 29% eat at coffee house ,25% at steakhouse and 20% at Asian restaurant Source: Scarborough Nielsen 2013-14. Boston. Past 30 days. 84% are more likely to visit a sit- down restaurant 10+ times every month.
  7. 7. 34.5% drink domestic regular beer Source: Scarborough Nielsen 2013-14. Boston. Past 30 days. 27% drink imported beer
  8. 8. 91% are more likely to use Taxis than the average Bostonian! Source: Scarborough Nielsen 2013-14. Boston
  9. 9. 74% are more likely to go to a Bar or Club than the average Bostonian. Source: Scarborough Nielsen 2013-14. Boston 66.5 %of Metro readers are single !
  10. 10. 1 in 4 Metro readers look for a new job. Source: Scarborough Nielsen 2013-14. Boston. 66% are more likely to look for a job than the average Bostonian!
  11. 11. 1 in 5 shop at a Jewelry store last year Source: Scarborough Nielsen 2013-14. Bostonian. Past 12 months. 21% are more likely shop at jewelry than the average Bostonian!
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