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Basic Tips on LinkedIn for Business Use - PSIG/DFW-MSDC meeting

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meeting presentation to professional services industry group on basic tips/best practices for linkedin use for business …

meeting presentation to professional services industry group on basic tips/best practices for linkedin use for business

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  • 1. Are You Really? Effective Use of Social Media for Business • tips for getting the most out of LinkedIn Presented by: Shauna Gillens, President & Principal Metropolitan Meetings & Events
  • 2. Social Media • Quickly outpacing most forms of mass media in terms of REACH, TIME SPENT, and IMPACT • A new way to connect with prospects and build affinity • The online word of mouth • Functions to benefit you – Publish – Share – Network LinkedIn for Business Metropolitan Meetings & Events - © 2010 2
  • 3. Types of social networking sites LinkedIn for Business Metropolitan Meetings & Events - © 2010 3
  • 4. What to expect today • Basic Tips for Use • Optimizing your LinkedIn profile • Engaging Others on LinkedIn LinkedIn for Business Metropolitan Meetings & Events - © 2010 4
  • 5. Top 10 for LinkedIn 1. Profile Key Elements 2. Align & Maintain 3. Add/Remove Connections 4. Improve Your Ranking/SEO 5. References & Recommendations 6. Advanced Search & Blind Reverse 7. Ask/Answer Questions 8. Find Targeted Connections in Groups 9. Apps/Tools 10. Success Measurement LinkedIn for Business Metropolitan Meetings & Events - © 2010 5
  • 6. LinkedIn’s latest • LinkedIn has over 65 million members in over 200 countries across 7 continents. • A new member joins LinkedIn approximately every second, and about half of its members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. LinkedIn for Business Metropolitan Meetings & Events - © 2010 6
  • 7. Historical summation  Started in May 2003 with 4,500 members 30 days into establishment  Rounded out the end of 2003 with 81,000 members  April 2004 marked milestone of half a million members  2005 – 4 million  2006 – 8 million  2007 – 15 million  2008 – 33 million  2009 – over 40 million  Currently over – 65+ million LinkedIn for Business Metropolitan Meetings & Events - © 2010 7
  • 8. Business social media tools LinkedIn for Business Metropolitan Meetings & Events - © 2010 8
  • 9. Setting Up LinkedIn LinkedIn for Business Metropolitan Meetings & Events - © 2010 9
  • 10. Get Started – Sign Up How to Use The basics are FREE! LinkedIn for Business Metropolitan Meetings & Events - © 2010 10
  • 11. Edit your profile • Include a photo • Add previous jobs • Add education • Seek recommendations • Grow your connections LinkedIn for Business Metropolitan Meetings & Events - © 2010 11
  • 12. Does your profile need a tune up? • Personal tag line • Focused appearance • Elevator pitch • Identification of relevant skills/reinforce your credentials • Explain your experience • Include affiliations (industry/non-profit) – connections can be made in most any atmosphere • Links-Links-Links – send connections to environments you control • HOW ARE YOU DISTINGUISHED FROM THE CROWD???? LinkedIn for Business Metropolitan Meetings & Events - © 2010 12
  • 13. Align & Maintain Update profile when you or your business experience: – Change(s) in products/services – New or shifting campaigns – Territory changes – Vertical changes – Web site changes LinkedIn for Business Metropolitan Meetings & Events - © 2010 13
  • 14. Add/Remove Connections Network statistics • Six degrees LinkedIn for Business Metropolitan Meetings & Events - © 2010 14
  • 15. Basic •Improve Your Ranking LinkedIn Tips •-Search Engine Optimization- LinkedIn for Business Metropolitan Meetings & Events - © 2010 15
  • 16. Optimize your profile summary • Make your profile public • Use your name in the custom url of your profile • KEYWORDS • Use links in other places LinkedIn for Business Metropolitan Meetings & Events - © 2010 16
  • 17. Post regular status updates • Let your network know what is going on in your industry, share your interests and activities • Creates dialog opportunities LinkedIn for Business Metropolitan Meetings & Events - © 2010 17
  • 18. Optimizing Your LinkedIn Profile LinkedIn for Business Metropolitan Meetings & Events - © 2010 18
  • 19. References & Recommendations • Seek meaningful recommendations • Make request supporting previous roles you may have worked and various positions • Request recommendations from colleagues, clients, supervisors, etc. • Ask for recommendations from your current employer… It’s easier to get a recommendation while you are employed. • Ask satisfied customers/clients • Return the favor if appropriate LinkedIn for Business Metropolitan Meetings & Events - © 2010 19
  • 20. Write a Recommendation • What better way to build good will than to help another person build their profile? • If you enjoyed this presentation, feel free…  LinkedIn for Business Metropolitan Meetings & Events - © 2010 20
  • 21. Advanced search & Blind reverse • Find important connections • Search options (title, name, geography, company, keywords, and more) • Identify patterns in other businesses LinkedIn for Business Metropolitan Meetings & Events - © 2010 21
  • 22. LinkedIn Answers • Answer someone’s question • Ask questions or create a simple poll LinkedIn for Business Metropolitan Meetings & Events - © 2010 22
  • 23. Use Groups to expand your network • Groups have targeting discussion forums • Helps grow your connections • Keep you informed and abreast of critical issues LinkedIn for Business Metropolitan Meetings & Events - © 2010 23
  • 24. Applications/Tools • Enhance value • Easy to implement • Allows connection with broader audience • Gives people a reason to return to your profile and/or pursue your business further LinkedIn for Business Metropolitan Meetings & Events - © 2010 24
  • 25. Measurement Web Analytics Tracking: Fan/Like Links Coupon codes Email Distribution Phone calls LinkedIn for Business Metropolitan Meetings & Events - © 2010 25
  • 26. Engaging Others on LinkedIn LinkedIn for Business Metropolitan Meetings & Events - © 2010 26
  • 27. Profile Lucky 7 Maximize your profile for SEO, business growth, and lead generation 1. Complete your profile 100% - but remember 85% quality trumps 100% nonsense! 2. Use a quality photo as your profile image 3. Use your email address as your last name – some say it works 4. Incorporate as many keywords as possible in your summary, specialties and other sections 5. Upload contacts – real contacts not your entire email database 6. Recommendations 7. Status Updates – frequent updates LinkedIn for Business Metropolitan Meetings & Events - © 2010 27
  • 28. Questions? LinkedIn for Business Metropolitan Meetings & Events - © 2010 28
  • 29. Are you LinkedIn? LinkedIn.com/in/sgillens Twitter.com/metromeetings sgillens@metropolitanmeetingsandevents.com www.metropolitanmeetingsandevents.com LinkedIn for Business Metropolitan Meetings & Events - © 2010 29