Are You Really?

      Effective Use of Social Media for Business



    • tips for getting the most out of LinkedIn


  P...
Social Media
 • Quickly outpacing most forms of mass media in
   terms of REACH, TIME SPENT, and IMPACT
 • A new way to co...
Types of social networking sites




LinkedIn for Business   Metropolitan Meetings & Events - © 2010   3
What to expect today

     • Basic Tips for Use

     • Optimizing your LinkedIn profile

     • Engaging Others on Linked...
Top 10 for LinkedIn
1.     Profile Key Elements
2.     Align & Maintain
3.     Add/Remove Connections
4.     Improve Your ...
LinkedIn’s latest
• LinkedIn has over 65 million members in
  over 200 countries across 7 continents.
• A new member joins...
Historical summation
 Started in May 2003 with 4,500 members 30 days into
  establishment
 Rounded out the end of 2003 w...
Business social media tools




LinkedIn for Business   Metropolitan Meetings & Events - © 2010   8
Setting Up
                         LinkedIn

LinkedIn for Business     Metropolitan Meetings & Events - © 2010   9
Get Started – Sign Up
                                                                  How to Use




The basics are FREE...
Edit your profile
• Include a photo

• Add previous jobs

• Add education

• Seek recommendations

• Grow your connections...
Does your profile need a tune up?
  • Personal tag line
  • Focused appearance
  • Elevator pitch
  • Identification of re...
Align & Maintain
Update profile when you or your business experience:
  – Change(s) in products/services
  – New or shifti...
Add/Remove Connections
Network statistics
• Six degrees




LinkedIn for Business   Metropolitan Meetings & Events - © 201...
Basic   •Improve Your Ranking

                LinkedIn Tips
                        •-Search Engine Optimization-




Lin...
Optimize your profile summary
 • Make your profile
   public
 • Use your name in the
   custom url of your
   profile
 • K...
Post regular status updates

• Let your network know what is going on in
  your industry, share your interests and
  activ...
Optimizing Your
       LinkedIn Profile

LinkedIn for Business   Metropolitan Meetings & Events - © 2010   18
References & Recommendations
• Seek meaningful recommendations
• Make request supporting previous roles you may have
  wor...
Write a Recommendation
• What better way to build good will than to help another person
  build their profile?




• If yo...
Advanced search & Blind reverse
• Find important connections
• Search options (title, name, geography,
  company, keywords...
LinkedIn Answers
• Answer someone’s question




• Ask questions or create a simple poll



LinkedIn for Business   Metrop...
Use Groups to expand your network

 • Groups have targeting
   discussion forums
 • Helps grow your connections
 • Keep yo...
Applications/Tools
• Enhance value
• Easy to implement
• Allows connection with
  broader audience
• Gives people a reason...
Measurement
                                   Web Analytics Tracking:
                                         Fan/Like
 ...
Engaging Others
       on LinkedIn

LinkedIn for Business   Metropolitan Meetings & Events - © 2010   26
Profile Lucky 7
  Maximize your profile for SEO, business growth, and lead generation

  1. Complete your profile 100% - b...
Questions?


LinkedIn for Business     Metropolitan Meetings & Events - © 2010   28
Are you LinkedIn?

                                             LinkedIn.com/in/sgillens

                                ...
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Basic Tips on LinkedIn for Business Use - PSIG/DFW-MSDC meeting

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Basic Tips on LinkedIn for Business Use - PSIG/DFW-MSDC meeting

  1. 1. Are You Really? Effective Use of Social Media for Business • tips for getting the most out of LinkedIn Presented by: Shauna Gillens, President & Principal Metropolitan Meetings & Events
  2. 2. Social Media • Quickly outpacing most forms of mass media in terms of REACH, TIME SPENT, and IMPACT • A new way to connect with prospects and build affinity • The online word of mouth • Functions to benefit you – Publish – Share – Network LinkedIn for Business Metropolitan Meetings & Events - © 2010 2
  3. 3. Types of social networking sites LinkedIn for Business Metropolitan Meetings & Events - © 2010 3
  4. 4. What to expect today • Basic Tips for Use • Optimizing your LinkedIn profile • Engaging Others on LinkedIn LinkedIn for Business Metropolitan Meetings & Events - © 2010 4
  5. 5. Top 10 for LinkedIn 1. Profile Key Elements 2. Align & Maintain 3. Add/Remove Connections 4. Improve Your Ranking/SEO 5. References & Recommendations 6. Advanced Search & Blind Reverse 7. Ask/Answer Questions 8. Find Targeted Connections in Groups 9. Apps/Tools 10. Success Measurement LinkedIn for Business Metropolitan Meetings & Events - © 2010 5
  6. 6. LinkedIn’s latest • LinkedIn has over 65 million members in over 200 countries across 7 continents. • A new member joins LinkedIn approximately every second, and about half of its members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. LinkedIn for Business Metropolitan Meetings & Events - © 2010 6
  7. 7. Historical summation  Started in May 2003 with 4,500 members 30 days into establishment  Rounded out the end of 2003 with 81,000 members  April 2004 marked milestone of half a million members  2005 – 4 million  2006 – 8 million  2007 – 15 million  2008 – 33 million  2009 – over 40 million  Currently over – 65+ million LinkedIn for Business Metropolitan Meetings & Events - © 2010 7
  8. 8. Business social media tools LinkedIn for Business Metropolitan Meetings & Events - © 2010 8
  9. 9. Setting Up LinkedIn LinkedIn for Business Metropolitan Meetings & Events - © 2010 9
  10. 10. Get Started – Sign Up How to Use The basics are FREE! LinkedIn for Business Metropolitan Meetings & Events - © 2010 10
  11. 11. Edit your profile • Include a photo • Add previous jobs • Add education • Seek recommendations • Grow your connections LinkedIn for Business Metropolitan Meetings & Events - © 2010 11
  12. 12. Does your profile need a tune up? • Personal tag line • Focused appearance • Elevator pitch • Identification of relevant skills/reinforce your credentials • Explain your experience • Include affiliations (industry/non-profit) – connections can be made in most any atmosphere • Links-Links-Links – send connections to environments you control • HOW ARE YOU DISTINGUISHED FROM THE CROWD???? LinkedIn for Business Metropolitan Meetings & Events - © 2010 12
  13. 13. Align & Maintain Update profile when you or your business experience: – Change(s) in products/services – New or shifting campaigns – Territory changes – Vertical changes – Web site changes LinkedIn for Business Metropolitan Meetings & Events - © 2010 13
  14. 14. Add/Remove Connections Network statistics • Six degrees LinkedIn for Business Metropolitan Meetings & Events - © 2010 14
  15. 15. Basic •Improve Your Ranking LinkedIn Tips •-Search Engine Optimization- LinkedIn for Business Metropolitan Meetings & Events - © 2010 15
  16. 16. Optimize your profile summary • Make your profile public • Use your name in the custom url of your profile • KEYWORDS • Use links in other places LinkedIn for Business Metropolitan Meetings & Events - © 2010 16
  17. 17. Post regular status updates • Let your network know what is going on in your industry, share your interests and activities • Creates dialog opportunities LinkedIn for Business Metropolitan Meetings & Events - © 2010 17
  18. 18. Optimizing Your LinkedIn Profile LinkedIn for Business Metropolitan Meetings & Events - © 2010 18
  19. 19. References & Recommendations • Seek meaningful recommendations • Make request supporting previous roles you may have worked and various positions • Request recommendations from colleagues, clients, supervisors, etc. • Ask for recommendations from your current employer… It’s easier to get a recommendation while you are employed. • Ask satisfied customers/clients • Return the favor if appropriate LinkedIn for Business Metropolitan Meetings & Events - © 2010 19
  20. 20. Write a Recommendation • What better way to build good will than to help another person build their profile? • If you enjoyed this presentation, feel free…  LinkedIn for Business Metropolitan Meetings & Events - © 2010 20
  21. 21. Advanced search & Blind reverse • Find important connections • Search options (title, name, geography, company, keywords, and more) • Identify patterns in other businesses LinkedIn for Business Metropolitan Meetings & Events - © 2010 21
  22. 22. LinkedIn Answers • Answer someone’s question • Ask questions or create a simple poll LinkedIn for Business Metropolitan Meetings & Events - © 2010 22
  23. 23. Use Groups to expand your network • Groups have targeting discussion forums • Helps grow your connections • Keep you informed and abreast of critical issues LinkedIn for Business Metropolitan Meetings & Events - © 2010 23
  24. 24. Applications/Tools • Enhance value • Easy to implement • Allows connection with broader audience • Gives people a reason to return to your profile and/or pursue your business further LinkedIn for Business Metropolitan Meetings & Events - © 2010 24
  25. 25. Measurement Web Analytics Tracking: Fan/Like Links Coupon codes Email Distribution Phone calls LinkedIn for Business Metropolitan Meetings & Events - © 2010 25
  26. 26. Engaging Others on LinkedIn LinkedIn for Business Metropolitan Meetings & Events - © 2010 26
  27. 27. Profile Lucky 7 Maximize your profile for SEO, business growth, and lead generation 1. Complete your profile 100% - but remember 85% quality trumps 100% nonsense! 2. Use a quality photo as your profile image 3. Use your email address as your last name – some say it works 4. Incorporate as many keywords as possible in your summary, specialties and other sections 5. Upload contacts – real contacts not your entire email database 6. Recommendations 7. Status Updates – frequent updates LinkedIn for Business Metropolitan Meetings & Events - © 2010 27
  28. 28. Questions? LinkedIn for Business Metropolitan Meetings & Events - © 2010 28
  29. 29. Are you LinkedIn? LinkedIn.com/in/sgillens Twitter.com/metromeetings sgillens@metropolitanmeetingsandevents.com www.metropolitanmeetingsandevents.com LinkedIn for Business Metropolitan Meetings & Events - © 2010 29
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