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Brand Is Product Is Service. Now What?
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Brand Is Product Is Service. Now What?

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  • 1. Brand Is Product Is Service.Now What? Method Brand is Product is Service. Now What?
  • 2. Brands can no longer use theirreputation to guide the customerexperience.Organizations who rely on brand reputation alone aremissing the opportunity to deliver effective customerexperiences. The brands products and services arean integral part of that experience. Method Brand is Product is Service. Now What? 2
  • 3. Building consumer experiencesrequires the orchestration of:01 a brand02 its products03 and its services Method Brand is Product is Service. Now What? 3
  • 4. The old way of thinking putsthe company at the center,creating organizational silosbetween the brand, product,and service fields. Company Method Brand is Product is Service. Now What? 4
  • 5. Today, value is created byplacing the user at the center,integrating disciplines tocreate cohesive experiencesacross touchpoints andthroughout the customerjourney. Method Brand is Product is Service. Now What? 5
  • 6. Suggested additional readingBrands as PatternsWe all know that brands are increasingly accessed digitally, but a lessconsidered consequence is that the interface through which a brand isaccessed has become a primary identity element. This requires that abrand’s “identity” should not only be defined statically or dynamically,but also iteratively through successive release and behaviorallythrough interactions.link to read full article at:http://10x10.method.com/brands-as-patterns/ Method Brand is Product is Service. Now What? 6
  • 7. Suggested additional readingWho’s the Chief Experience Officer?Success relies on understanding the components that create anoverall experience and how those components are delivered. Becausethe design of that experience crosses internal divisions, this demandsthe breakdown of budgetary and organizational silos.In implementation, this requires development and marketing cycles tobe compressed as well as iterative design and development; we needto design products and services that can anticipate and adapt to rapidchange.link to read full article at:http://10x10.method.com/whos-the-chief-experience-officer/ Method Brand is Product is Service. Now What? 7
  • 8. Thanks! Chris Downs Principal @method_inc www.method.com Method Brand is Product is Service. Now What?