Broadcasting Beyond Boundaries The art of podcasting and why you should care about it By Dan Lynch - http://danlynch.org

About Me Musician, Sound Engineer & Big Geek :) Host of Linux Outlaws – linuxoutlaws.com Producer of the Software Freedom Law Show FLOSS advocate, web developer/host and writer. Former .NET developer for the NHS

Musician, Sound Engineer & Big Geek :)

Host of Linux Outlaws – linuxoutlaws.com

A Few Questions The things I hope to address today: ...and last but not least, how to make one! What is a podcast? Why should you care about them? What does it involve, costs & kit?

The things I hope to address today:

...and last but not least, how to make one!

What is a podcast?

Why should you care about them?

What does it involve, costs & kit?

A Podcast Is... A piece of pre-recorded media delivered to subscribers for download via the web. On demand, not broadcast live Can be audio or video Nothing to do with the Apple iPod Emerging media format, still young Subscription based, fans subscribe to an RSS feed and are notified of new episodes as they hit the feed. Usually an mp3 file for audio but could be any format

A piece of pre-recorded media delivered to subscribers for download via the web.

On demand, not broadcast live

Can be audio or video

Nothing to do with the Apple iPod

Emerging media format, still young

Subscription based, fans subscribe to an RSS feed and are notified of new episodes as they hit the feed.

Usually an mp3 file for audio but could be any format

RSS = Really Simple Syndication An RSS feed is simply a list of content on a site which is updated by when something is published and checked by subscribers. When new content exists they are informed.

Why You Should Care Major promotional tool for your product or service Cost advantages over traditional media – TV or Radio Global reach, a potential International audience The opportunities are endless It's fun to do!! :)

Major promotional tool for your product or service

Cost advantages over traditional media – TV or Radio

Global reach, a potential International audience

The opportunities are endless

It's fun to do!! :)

Promotion - Examples Diggnation – Revision3 Internet Television TWIT – This Week In Tech Lullabot Drupal Podcast Will It Blend?

Diggnation – Revision3 Internet Television

TWIT – This Week In Tech

Lullabot Drupal Podcast

Will It Blend?

Costs – Audio Equipment Microphones, mixers etc. Don't have to be expensive. Behringer B-1 £69 / AKG C1000 £90 ish A computer for recording with a reasonable sound card or interface. Free software like Audacity Starter packs with everything you need are available from £85

Microphones, mixers etc. Don't have to be expensive.

Behringer B-1 £69 / AKG C1000 £90 ish

A computer for recording with a reasonable sound card or interface. Free software like Audacity

Starter packs with everything you need are available from £85

Costs – Servers & Bandwidth Domain name £10 per year or less Large media files can mean lots of bandwidth Dreamhost offer unlimited bandwidth and disk space for $5.95pm right now. Libsyn.com – Unlimited bandwidth, fast connection, personal pages about $5pm Free services like – podbean.com

Domain name £10 per year or less

Large media files can mean lots of bandwidth

Dreamhost offer unlimited bandwidth and disk space for $5.95pm right now.

Libsyn.com – Unlimited bandwidth, fast connection, personal pages about $5pm

Free services like – podbean.com

Cost Comparison A complete setup to last you a year for £100 - £150, equipment included! Compare that to buying a one-off minute slot on a radio network or TV station You can save £1000's plus gain an International reach and talk to people all over the planet

A complete setup to last you a year for £100 - £150, equipment included!

Compare that to buying a one-off minute slot on a radio network or TV station

You can save £1000's plus gain an International reach and talk to people all over the planet

Getting Started Record your content. You need a good idea, something interesting to viewers or listeners Perhaps include some music but make sure you can legally use it. ...or if you're really serious about podcasting you could get a bespoke theme made, ask me about that ;)

Record your content. You need a good idea, something interesting to viewers or listeners

Perhaps include some music but make sure you can legally use it.

...or if you're really serious about podcasting you could get a bespoke theme made, ask me about that ;)

Setup your site & feed Creat your site, you can use Drupal or Wordpress quickly and easily. Drupal audio module, WP PodPress plugin Use a feed redirection service like Feedburner.com Send the feed from your site through Feedburner http://feeds.feedburner.com/mypodcast

Creat your site, you can use Drupal or Wordpress quickly and easily.

Drupal audio module, WP PodPress plugin

Use a feed redirection service like Feedburner.com

Send the feed from your site through Feedburner

http://feeds.feedburner.com/mypodcast

Upload Your Content Produce a file, mp3, ogg whatever. A finished product Upload your media file and publish, your feed should update. That's it you've published a podcast but there's more you can do...

Produce a file, mp3, ogg whatever. A finished product

Upload your media file and publish, your feed should update.

That's it you've published a podcast but there's more you can do...

iTunes and Beyond You can add your podcast to iTunes by submitting the feed address. Promote your show by listing it in directories: PodcastPickle.com PodcastAlley.com Use tools like Digg, Twitter, Identi.ca Last.fm and Facebook to connect with new listeners

You can add your podcast to iTunes by submitting the feed address.

Promote your show by listing it in directories:

PodcastPickle.com

PodcastAlley.com

Use tools like Digg, Twitter, Identi.ca Last.fm and Facebook to connect with new listeners

What are you waiting for? No better time than now, the media is changing and this is a chance to get on board. If you'd like to discuss production, promotion or anything else to do with podcasting please contact me any time: [email_address] Any questions?

No better time than now, the media is changing and this is a chance to get on board.

If you'd like to discuss production, promotion or anything else to do with podcasting please contact me any time: [email_address]

Any questions?