Become a Social Superhero (Wk 2): Blogging & Twitter-the One-Two Punch
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Become a Social Superhero (Wk 2): Blogging & Twitter-the One-Two Punch

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Week 2 of our Social Superhero series walks you through the basics of getting organized & planning ahead with a content calendar, extending your blog's reach using Twitter, and things to consider when ...

Week 2 of our Social Superhero series walks you through the basics of getting organized & planning ahead with a content calendar, extending your blog's reach using Twitter, and things to consider when evaluating how much time you should be dedicating to your blogging efforts.

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Become a Social Superhero (Wk 2): Blogging & Twitter-the One-Two Punch Become a Social Superhero (Wk 2): Blogging & Twitter-the One-Two Punch Presentation Transcript

  • Become a Social Superhero
    Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)
    Week 2: Blogging & Twitter…The One-Two Punch
  • Become a Social Superhero
    Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind)
    Week 2: Blogging & Twitter…The One-Two(-Three-Four) Punch
    1.2
    1.3
    1.1
    1.4
    Get Organized
    Time Commitment?
    Plan ahead
    Extend Your Reach
    Get ahead of yourself by writing posts when YOU have time to create them, and scheduling them based on your calendar
    Extend your reach and blog traffic by leveraging your Twitter network
    Set up a Content calendar to keep yourself focused & on track
    How much time you dedicate is up to you. There are important points to consider…
    Become a Social Superhero: Week 2
  • Keeping Content Flowing
    “How The Heck Am I Supposed To Keep Coming Up With Content?”
    Keep A Notepad, and Jot Down Questions Customers Ask You
    Take Note of Industry Events, Key Dates, etc. Relevant To Your Customers
    Strategize When to announce new products & company events
    Stay Ahead Of Yourself: Build A Content Calendar
    Become a Social Superhero: Week 2
  • Basic Content Calendar Setup
    Step 1: Identify Key Dates For The Coming Months
    Outline Key Dates for the coming months, including:
    • Holidays
    • Product Launches
    • Sponsorships / Partnerships
    • Community Events
    • Seasonal Changes (Weather, agriculture, etc)
    • Anything Relevant to your “brand” that you know about ahead of time
    Become a Social Superhero: Week 2
  • Basic Content Calendar Setup
    This example assumes 1 post/week from Key dates. You can always add more lines!
    Become a Social Superhero: Week 2
    Step 2: Fill In Key Post Ideas For Each Week
  • Stay Ahead Of The Game
    Step 3: Plan, Review, Revise
    Become a Social Superhero: Week 2
  • Keep It Lively
    4
    5
    Monday
    Inspirational Topic
    Friday
    Conversation Starter (what are you doing w/xxx this weekend?
    Tuesday
    Pull From Content Calendar
    2
    3
    1
    Thursday
    Pull From Content Calendar
    Wednesday
    Fun/current event….
    Become a Social Superhero: Week 2
    Step 4: Start Writing!
  • Content Ideas
    Ideas, Sources, and More…
    News
    Events
    New Products
    Discussions
    Advice
    Training
    Contests
    Humor
    Inspiration
    Good Content Can Be:
    • Short & Sweet
    • Detailed
    • Single-Topic Series
    • Contributed by
    Guest Bloggers!
    Become a Social Superhero: Week 2
  • Plan Ahead
    Write when it makes the most sense for YOU
    Write when you are most creative, &/or can make time to do it, then use the scheduling option in your post creation dashboard to auto-publish based on your content schedule.
  • Extend Your Reach
    (Enter Your New Friend, Twitter)
    Let folks on Twitter know you’ve published a new post.
    Why?
    • Extend Your Reach
    • Bring New Readers
    • Start Discussions in another “room”
    • Improve your SEO
    Become a Social Superhero: Week 2
  • Extend Your Reach
    Three Easy Ways To Post to Twitter
    The Old Fashioned Way: By Hand
    • Gives you the most control over your message
    Let FeedBurner Auto Tweet
    • Helpful when you have pre-scheduled a post
    The Best of Both Worlds (By Hand + Auto)
    • Use the Schedule function in your Social Media Dashboard (HootSuite) to MANUALLY SCHEDULE the post as soon as it is scheduled to publish (or sometime shortly thereafter).
    !!! Be sure to use the “permalink” noted in your post creation dashboard
    (not the URL in the web browser bar!)
    Become a Social Superhero: Week 2
  • Extend Your Reach
    Do It More Than Once
    The Twitter stream is active & moving quickly, and you want to maximize your exposure:
    • Use the “Schedule” option in HootSuite (or your preferred dashboard) to creatively tweet content more than once.
    • Don’t overdo it. Be sure this is not the ONLY thing you’re Tweeting!
    Become a Social Superhero: Week 2
  • Be sure to let them know,
    by adding their Twitter Handle
    to your Tweet!
    Bring Others Into The Conversation
    Have You Mentioned Another Tweep in your Blog Post?
    Become a Social Superhero: Week 2
  • Check your analytics on a regular basis.
    Items that receive high click counts may be worth posting again!
    Analyze & Repeat
    Hot topics are worth reposting…
    Become a Social Superhero: Week 2
  • Time Commitment?
    Up To You…
    When deciding how much time you feel is appropriate, remember:
    • Every Blog Post is a new chance to answer a question on Google
    • Every Blog Post potentially increases your visibility online
    • Every Blog Post is a chance to engage your customers or potential customers
    • Every Blog Post is a chance to further solidify your credibility in your given industry/field.
    What are these worth to you?
    Become a Social Superhero: Week 2
  • It’s Okay…
    It’s really ok if you DON’T:
    Keep up with your content schedule every single time
    When you miss a post because you are too busy…deep breath, reschedule if you can, and move on!
    Have perfect grammar or punctuation
    The rules have changed…folks are, for the most part, not looking to correct or criticize. Do your best, if you catch a mistake, go back & fix it. Everything you post can be corrected at any time.
    Have something good to write about
    We all have dry spells. Don’t beat yourself up over it. Tomorrow’s a new day!
    You’re only human. So is everybody else creating quality Blog Posts…
    that’s the point, so don’t beat yourself up over
    NOT being a superhero sometimes.
    Become a Social Superhero: Week 2
  • Remember
    Blogging is About Using Your Own Voice
    Use this as a guide to
    get started, then
    develop your own style!
    Become a Social Superhero: Week 2
  • Next Session…
    Facebook = Your Blog “Light”
    Week 3:
    Using Facebook to further extend reach and conversations with robust messaging and conversational tools
    Become a Social Superhero: Week 2
  • Portland, Maine
    207-332-7418
    hello@meshmarketing.biz
    http://www.meshmarketing.biz