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Merrill Pereyra Full CV

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  • 1. Merrill  Pereyra   PROFILE  
  • 2. Merrill  Pereyra  is  a  strategic  and  performance-­‐focused  execu=ve  with  20+   years  of  innova=ve,  energe=c  leadership  in  the  Middle  East,  South  Pacific,   Australia  and  Asia.  He  is  specifically  renowned  for  his  exper=se  in  leveraging   global  resources,  capabili=es  and  rela=onships  to  gain  advantage  in  growing   brands  in  new  countries.       Merrill  is  a  Director  of  the  MAP  Group  Indonesia,  involved  predominately   within  the  food-­‐retailing  arm  of  the  business.  MAP  is  a  listed  company  and   currently  ranks  23rd  in  Forbes  Indonesia’s  top  40  companies.  As  a  retail   conglomerate,  MAP  Indonesia  has  more  than  1400  stores  across  50   Indonesian  ci=es  and  employs  over  18,000  people  in  the  region.  As  a   Director,  Merrill  heads  Domino’s  Indonesia  and  is  responsible  for  overseeing   the  market  opera=ons  and  business  development  in  Indonesia.  His   responsibili=es  entail  strategic  consul=ng  which  includes  opera=ons,   marke=ng,  finance,  supply  chain  and  new  business  development.    
  • 3. Merrill  possesses  a  successful  track  record  in  seTng  up  new  businesses  in   6  countries  ranging  from  the  Middle  East  and  Asia,  to  the  South  Pacific.   He  is  credited  for  building  the  McDonald’s  Pacific  business  from  zero  to   $65  Million  over  a  period  of  10  years  with  a  net  income  in  excess  of  12%   of  sales.  During  his  23  years  with  McDonald’s,  Merrill  was  instrumental  in   developing  and  execu=ng  a  successful  5-­‐year  strategic  business  plan  in   Asia  and  the  South  Pacific,  that  included  new  product  development  and   seTng  of  marke=ng  budgets  and  liaisons  with  adver=sing  agencies,  to   ensure  that  the  McDonald’s  brand  was  well  established.  He  also   developed  and  implemented  a  robust  program  for  fast  tracking  high   poten=al  employees  to  Managing  Directors  and  Func=on  Leaders,  and   ensured  that  the  McDonald’s  Corpora=on  has  a  process  for  Talent   Management  in  the  Developmental  Licensee  countries.       In  2001,  Merrill  was  recognized  for  building  the  overall  McDonald’s  Pacific   Island  business  from  0%  to  12%  net  income  return  and  was  presented   with  the  pres=gious  President’s  Award,  which  is  presented  annually  to  the   most  outstanding  Corporate  Employee  in  the  country.    
  • 4. In  2011,  Merrill  joined  hands  with  Healthy  Habits,  the  number  one  sandwich   bar  and  healthy  fast  food  brand  that  has  been  in  Australia  for  more  than  20   years.  And  within  18  months,  he  was  able  to  complete  an  en=re  market  and   strategic  review  of  the  business  and  was  instrumental  in  crea=ng  a  totally   revised  and  disciplined  strategic  plaorm  and  “go  to  market  strategy”.  This   involved  the  comprehensive  revalua=on  of  the  business  model,  menu,  supply   chain,  opera=ons,  training  systems,  brand,  and  consumer  segmenta=on   which  gave  a  turnaround  of  6%  in  comparable  sales  and  a  reduc=on  of  65%  in   losses.     Merrill  has  successfully  par=cipated  in  several  Execu=ve  Leadership  Programs   and  Courses  at  the  Thunderbird  University  USA,  INSEAD  China  and  Wharton   USA.  He  has  served  in  the  Execu=ve  Board  of  Ronald  McDonald  House   Chari=es  (2005-­‐2007),  Advisory  Board,  McDonald’s  Fiji  and  Tahi=  (2006-­‐2010)   and  as  a  member  of  the  Execu=ve  Steering  Commifee  Dymocks  Children’s   Charity  (2011-­‐2013).     Merrill  is  also  the  author  of  ‘Expand  Your  Brand’,  a  book  that  provides   invaluable  knowledge  and  strategies  to  grow  any  business  confidently  and   successfully.