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Webtrends Mobile Measurement Data Sheet
 

Webtrends Mobile Measurement Data Sheet

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    Webtrends Mobile Measurement Data Sheet Webtrends Mobile Measurement Data Sheet Presentation Transcript

    • Mobile Measurementwith Webtrends Analytics:Mobile App SpacesWebtrends Analytics reveals details of customer activity in mobile 1 2 3 4 5 6optimized websites and mobile apps, providing deep insights intocustomer engagement, including which content and media they findmost compelling. Webtrends integrates with all major mobile devices,tablets and platforms, enabling real-time data on key metrics, heatmapping, and single-dashboard reporting on multiple mobilecampaigns, giving marketers the power to make adjustments quicklyas customer interests and behaviors change. Device Platforms (smartphones and tablets) Mobile App Space: Device Engagement Widgets and Key Metrics 1 Sessions 4 New Users 2 Screen Views 5 Session duration 3 Screen views 6 Revenue/Downloads per sessionDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS © 2013 Webtrends, Inc. 1
    • Mobile Measurementwith Webtrends Analytics: 1Mobile Website Spaces 5 2 We Webtrends offers real-time campaign reporting, easily ac accessible with intuitive dashboards and data vis visualizations. Reporting can be customized with 3 4 u un unlimited correlations of data, including independent or combined behavioral data from mobile-optimized we websites and mobile apps. Marketers can also view a cross channel summary of consumer digital behavior on apps, social, SMS, QR codes and more. 6 Mobile Website Space: Key Metrics 1 Real-Time Social Metrics 2 Visits 3 Traffic Sources 4 Next Pages 5 Heatmaps 6 Geographic LocationsDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS © 2013 Webtrends, Inc. 2
    • Webtrends Mobile Apps: Measuring Social SharingThe Webtrends mobile and iPad App allows you to view trending data from Analytics, Facebook, Twitter and YouTube, providing insightson Site, Mobile and Social campaign performance. Webtrends Features • Today’s visits Twitter Features • Today’s page views • Total followers • Today’s new visitors • Current Klout rating • Current bounce rate • People you are following • Average time on site • Total number of tweets • 24 hour bar chart highlighting highest, • Recent tweets highlighting the lowest and most current trending number of retweets traffic • Tweets ranked by number of • Ability to access all your Webtrends retweets Analytics profiles • Quick launch access to Analytics Facebook Features YouTube Features • People Talking About This • Total channel views • New likes today • Subscribers count • New comments today • Recent videos highlighting number • Today’s Reach of views • Recent posts highlighting the number • Videos ranked by number of views of likes and comments • Ability to watch recent and top • Posts ranked by number of likes ranked videos within the App • Posts ranked by number of commentsDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS © 2013 Webtrends, Inc. 3
    • Webtrends Analytics Mobile Website Space Reports Avg. Visit Duration Total Visit Duration CAMPAIGN Single Page Views Avg. Visit Duration SPACE Avg. Visitors per Day Quarterly Visitors PEOPLE Entry Page Visits Clickthroughs Monthly VisitorsDASHBOARD REPORTS Weekly Visitors Views per Visit Page Views Avg. Time on Site Clickthroughs Yearly Visitors Bounce Rate Bounce Rate Daily Visitors Active Visits Page Views Views per Visit Bounce Rate New Visitors Page Views Visits Visitors Visits VIsits Campaign Conversion Page • • • • • • Campaign IDs • • Campaign Landing Page Domains: Organizations • • • • • • • • • • • • • • • Geo: Cities • • • • • • • • Geo: Countries • • • • • • • • Geo: DMA • • • • • • • • Geo: Drilldown • • • • • • • • Geo: GMT Offsets • • • • • • • • Geo: Languages • • • • • • • • Geo: Regions • • • • • • • • Avg. Visit Duration (Min.) Single Page View Visits CONTENT Key Metrics • • • • • • • • • • • Kbytes Transferred Time: Daily Server Activity • • Avg Time to Serve Entry Page Visits Outbound Links Time: Hourly Server Activity • • Avg. View Time Exit Page Visits Views per Visit Bounce Rate Time: Hourly Browsing Activity • • • Page Views Not Found Visitors: New + Returning • • • • • • • • Visitors: Depth • Found Count Visits Visitors: Duration • • • • • • Visitors: Frequency • Categories: Drilldown • • • • • • • Entry Pages: Countries • File Types • On-Site Searches • • • • • • • On-Site Searches: Not Found • Outbound Links • • Pages: Exits • Pages: Next • Pages: Previous • Site Pages • • • • • • •DATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS © 2013 Webtrends, Inc. 4
    • Webtrends Analytics Mobile Website Space Reports Single Page VIsits Avg. Visit Duration Entry Page Visits JS Geo Location Single Page Visits TRAFFIC TECHNOLOGY Entry Page Visits Views per Visit Bounce Rate Bounce Rate Page Views Page Views Tablets Visits Visits Hits Browsers: 3rd Party Cookies • • • • • • Referrers: Entry Pages + Names • • • • • • Browsers: JavaScript Versions • • • • • • Referrers: Pages (Initial) • • • • • • Browsers: Resolutions • • • • • • Search Engines • • • • • • Browsers: Versions • • • • • • Search Engines: Entry Pages • • • • • • Mobile: Browsers + OS • • • • • • Search Engines: Keywords • • • • • • Mobile: Device Types • • • • • • • • Search Engines:Organic • • • • • • Mobile: Devices + Browsers • • • • • • Search Engines: Paid • • • • • • Mobile: OS + Devices • • • • • • • • Search Engines: Phrases • • • • • • Mobile: OS Versions • • • • • • • • Search Keywords • • • • • • Network Types • • • • • • Search Phrases • • • • • • OS • • • • • • Search Phrases: Entry Pages • • • • • • Spiders • • Search Phrases: Organic • • • • • • Search Phrases: Paid • • • • • • Traffic Sources • • • • • • Traffic Sources: Entry Pages • • • • • • On-Site Ad Clickthroughs On-Site Ad Impressions EVENTS Total Visit Duration Avg Visit Duration Avg View Time Views per Visit Ad Click Visits Ad View Visits Clickthroughs Action Count Page Views Visits Hits Onsite Ads: Clickthroughs • • Onsite Ads: CTR • • Onsite Ads: Impressions • • Social Actions: Content • • • • • •DATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS © 2013 Webtrends, Inc. 5
    • KEY METRICS Errors Events • Active Users EVENTS • New Users iOS Ratings Events: App • Sessions • Screen Views iOS Sales + Trends • Screen Views per Session Events: Conversions • Session Duration • • • Sessions • iTunes Connect Downloads • iTunes Connect Revenue • • Conversions • • Events • Errors • Conversions per Session • • Events per Session • Errors per Session OS Rating: Current Version Carriers Devices • • Rating: All Versions TECHNOLOGY Revenue App Versions OS + Devices Downloads Connection Types Refunds • • • • Updates • • • • • • Sessions • • • • • • Screen Views • • • • • • Avg Session DurationDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS • • • • • • Screen Views per Session PEOPLE Key Metrics CONTENT Products Categories In-App Ads Geo: Languages Media: Titles App Screens Screens: Exit Media: Types Sessions: Duration Outbound Links Products: Types Sessions: Frequency In-App Searches Users: New + Returning Categories: Screens Geo: Countries [Geotrends] • • • • • • • Webtrends Analytics iOS Space Reports Sessions • • Screen Views Avg Session Duration Geo: Countries + Languages [Geotrends] • • • • • • • • Screen Views per Session • Sessions Single Screen Sessions • • • • • • • • Screen Views Entry Screen Sessions Avg Session Duration Exit Screen Sessions • • • • • • • • • • • • • • • • Screen Views per Session Bounce Rate • • • Active Sessions Product Views • Product Views Outbound Links • • • • Outbound Links Total View Time • • • • • • • • • • Conversions Avg View Time • • • • Starts Impressions • • Terminates Clicks • • • • • Errors CTR% • • Users Searches Daily Unique Users Play Weekly Unique Users 25% (Play) • • • • • • Monthly Unique Users 50% (Play) • • Quarterly Unique Users 75% (Play • • • • • • • • • • • • Yearly Unique Users Complete (Play)© 2013 Webtrends, Inc. 6
    • KEY METRICS Errors Events • Active Users EVENTS • New Users Events: App • Sessions • Screen Views • Screen Views per Session Events: Conversions • Session Duration • • • Sessions • • Conversions • • Events • Errors • Conversions per Session • • Events per Session • Errors per Session OS Carriers Devices TECHNOLOGY App Versions OS + Devices • • • • • Sessions • • • • • Screen Views • • • • • Avg Session DurationDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS • • • • • Screen Views per Session PEOPLE Key Metrics CONTENT Products Categories In-App Ads Geo: Languages Media: Titles App Screens Screens: Exit Media: Types Sessions: Duration Outbound Links Products: Types Sessions: Frequency In-App Searches Users: New + Returning Categories: Screens Geo: Countries [WT.g_co] • • • • • • • Sessions • • Screen Views Avg Session Duration Geo: Countries + Languages [WT.g_co] • • • • • • • • Screen Views per Session • Sessions Single Screen Sessions • • • • • • • • Screen Views Entry Screen Sessions Avg Session Duration Exit Screen Sessions • • • • • • • • • • • • • • • • Screen Views per Session Bounce Rate Webtrends Analytics Blackberry Space Reports • • • Active Sessions Product Views • Product Views Outbound Links • • • • Outbound Links Total View Time • • • • • • • • • • Conversions Avg View Time • • • • Starts Impressions • • Terminates Clicks • • • • • Errors CTR% • • Users Searches Daily Unique Users Play Weekly Unique Users 25% (Play) • • • • • • Monthly Unique Users 50% (Play) • • Quarterly Unique Users 75% (Play • • • • • • • • • • • • Yearly Unique Users Complete (Play)© 2013 Webtrends, Inc. 7
    • KEY METRICS Errors Events • Active Users EVENTS • New Users Installs: OS Events: App • Sessions Installs: Locales Installs: Carriers Installs: Devices • Screen Views • Screen Views per Session Events: Conversions Installs: App Versions • Session Duration • • • Sessions • Device Installs • • Conversions • • Events • Errors • Conversions per Session • • Events per Session • Errors per Session OS • • • • • Device Insalls Carriers Devices • • • • • Active Device Installs TECHNOLOGY • • • • • User Installs App Versions OS + Devices • • • • • Active User Installs Connection Types • • • • • Device Uninstalls • • • • • User Uninstalls • • • • • • • • • • • Device Upgrades Sessions • • • • • • Screen Views • • • • • • Avg Session DurationDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS • • • • • • Screen Views per Session PEOPLE Key Metrics Sales: Cities Sales: Countries Geo: Languages Sessions: Duration Sessions: Frequency CONTENT Products Users: New + Returning Categories In-App Ads Media: Titles App Screens Screens: Exit Media: Types Geo: Countries [Geotrends] Outbound Links Products: Types In-App Searches Categories: Screens • • • • • • • Geo: Countries + Languages [Geotrends] Sessions • • • • Sessions Screen Views • • • • Screen Views Avg Session Duration Webtrends Analytics Android Space Reports • • • • • • • • Avg Session Duration Screen Views per Session • • • • • • • • • • • • • • Single Screen Sessions • Screen Views per Session • • • • Active Sessions Entry Screen Sessions Product Views Exit Screen Sessions • • • • • Outbound Links Bounce Rate • • Conversions Product Views • • • • • Starts Outbound Links Total View Time • • Terminates • • • • • • • • • • Avg View Time • • Errors • Users Impressions Daily Unique Users Clicks • • • Weekly Unique Users CTR% • • • • • • • Monthly Unique Users Searches • • Quarterly Unique Users Play 25% (Play) • • Yearly Unique Users Orders 50% (Play)© 2013 Webtrends, Inc. Currency 75% (Play • • • • • • • • • • • • • • • • Sales Complete (Play) 8
    • KEY METRICS • Active Users • New Users • Sessions Errors • Screen Views Events EVENTS • Screen Views per Session Events: App • Session Duration Events: Conversions • • • Sessions • • Conversions • • Events OS • Errors • Conversions per Session Carriers Devices • • Events per Session TECHNOLOGY • App Versions Errors per Session OS + Devices Connection Types • • • • • • Sessions • • • • • • Screen Views • • • • • • Avg Session DurationDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS • • • • • • Screen Views per Session PEOPLE Key Metrics CONTENT Products Categories In-App Ads Geo: Languages Media: Titles App Screens Screens: Exit Media: Types Sessions: Duration Sessions: Frequency Outbound Links Products: Types In-App Searches Users: New + Returning Categories: Screens Geo: Countries [Geotrends] • • • • • • • Sessions • • Screen Views • Avg Session Duration Geo: Countries + Languages [Geotrends] • • • • • • • • Screen Views per Session • Sessions Single Screen Sessions • • • • Screen Views • • • Entry Screen Sessions Avg Session Duration Exit Screen Sessions • • • • • • • • • • • • • • • Screen Views per Session • Bounce Rate • • • Active Sessions Product Views • Product Views Outbound Links • • • • Outbound Links Total View Time Webtrends Analytics Windows Phone Space Reports Conversions • • • • • • • • • • Avg View Time • • • • Starts Impressions • • Terminates Clicks • • Errors • • • CTR% • Users • Searches Daily Unique Users Play Weekly Unique Users 25% (Play) • • • • • • Monthly Unique Users 50% (Play)© 2013 Webtrends, Inc. • • Quarterly Unique Users 75% (Play • • Yearly Unique Users • • • • • • • • • • Complete (Play) 9
    • KEY METRICS • Active Users • New Users • Sessions Errors • Screen Views Events EVENTS • Screen Views per Session Events: App • Session Duration Events: Conversions • • • Sessions • • Conversions • • Events OS • Errors • Conversions per Session Carriers Devices • • Events per Session TECHNOLOGY • App Versions Errors per Session OS + Devices Connection Types • • • • • • Sessions • • • • • • Screen Views • • • • • • Avg Session DurationDATA SHEET / MOBILE MEASUREMENT WITH WEBTRENDS ANALYTICS • • • • • • Screen Views per Session PEOPLE Key Metrics CONTENT Products Categories In-App Ads Geo: Languages Media: Titles App Screens Screens: Exit Media: Types Sessions: Duration Sessions: Frequency Outbound Links Products: Types In-App Searches Users: New + Returning Categories: Screens Geo: Countries [Geotrends] • • • • • • • Sessions • • Screen Views • Avg Session Duration Geo: Countries + Languages [Geotrends] • • • • • • • • Screen Views per Session • Sessions Single Screen Sessions • • • • Screen Views • • • Entry Screen Sessions Webtrends Analytics Mobile App Space Reports Avg Session Duration Exit Screen Sessions • • • • • • • • • • • • • • • Screen Views per Session • Bounce Rate • • • Active Sessions Product Views • Product Views Outbound Links • • • • Outbound Links Total View Time Conversions • • • • • • • • • • Avg View Time • • • • Starts Impressions • • Terminates Clicks • • Errors • • • CTR% • Users • Searches Daily Unique Users Play Weekly Unique Users 25% (Play) • • • • • • Monthly Unique Users© 2013 Webtrends, Inc. 50% (Play) • • Quarterly Unique Users 75% (Play • • Yearly Unique Users • • • • • • • • • • Complete (Play) 10