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Webtrends Social Measurement Data Sheet

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  • 1. Facebook Page and App Spaces The Webtrends Facebook Page Space provides deep insights into Facebook engagement, with Page posts and comments information refreshed multiple times a day. Webtrends Facebook App Space makes available the most comprehensive tracking and detailed metrics within opt-in custom Facebook applications. Capture a broad range of app-related interactions, and determine how many visitors click through to your custom apps and complete other conversion-related activities. 1 Facebook Page Key Metrics • New Fans • Page Likes • Friends of Fans 1 2 • People Talking About This • Total Reach • Engagement 3 2 Facebook App Key Metrics • Active Users • Likes • Comments • Views • Authorizations 5 3 Trend Line per Key Metric • Compare 2 time periods • Overlay page posts by owner • Story view provides explanation of key trends 4 Dashboard Widgets • Countries • Demographics • Post Impressions 4 5 Posts by Admin Report • Posts ranked by engagement • Reach • People Talking About This • Likes, Comments, Shares • Search content of posts • Filter by Post Type • Review all comments for postDATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 1
  • 2. KEY METRICS CONTENT Tab Views Frequency Page Views Page Stories Place Checkins Posts by Admins Page Impressions Referrers: External Negative Feedback Page Consumptions Page Likes Page Post Impressions Page Post Impressions:DATA SHEET / SOCIAL ANALYTICS Date Created New Fans • • • Reach Friends of Fans Page Impressions: Frequency Page Impressions:Story Types People Talking About This People Talking • Consumptions About This LIkes • • Consumptions: Total Reach Comments • Unique per Day Engagement • • • • • • • Shares • Views Impessions • • • Views: Unique per Day • • Stories • Stories Virality • People Talking AboutThis Consumptions • • Impressions Consumptions: Unique Per Day • • • • • Impressions: Unique Per Day • • • • Engaged Users • • Impressions: Viral • Paid Impressions Checkins Fans Paid Impressions: Unique Per Day Checkins: Unique per Day • • PEOPLE • • • Impressions by Fans Mobile Checkins Geo: Cities Impressions by Fans: Unique Per Day Mobile Checkins: Geo: Locales • Paid Impressions by Fans Unique per Day Geo: Countries • • • Paid Impressions by Fans: Unique Per Day Feedback Fans: Like Sources • • Organic Impressions Feedback: Unique per Day Fans: Gender + Ages Organic Impressions: Unique Per Day Views: Login Viral Impressions Views: Login Unique Per Day • • • • • • • Viral Impressions: Unique Per Day Views: Logout • • • Negative Feedback Fans (Lifetime) • • Negative Feedback: Unique Per Day Friends of Fans New Fans New Fans: Unique Per Day Unlikes • • • • • • Unlikes: Unique Per Day • People Talking About This • • • • • Checkings Facebook Page Space Reports Likes • • Likes: Unique Per Day • • Impressions: Unique Per Day© 2012 Webtrends, Inc.2
  • 3. Facebook App Space Reports KEY Single Screen View Sessions AuthorizationsPEOPLE METRICS Screen Views per Session Active Users Comments Entry Screen Sessions Avg Session Duration Views Likes Authorized Users Screen Views Bounce Rate Active Users FB App Space Engagement Sessions Widget/ Key Metrics * • • • • • Users Likes Geo: Cities * • • Geo: Countries * • • Screen Views per Session Geo: Locales * • • TECHNOLOGY Avg Session Duration Users * • • Users: Ages * • • Unique API Errors Unique API Calls Users: Genders * • • Views Unique Screen Views Users: Genders + Ages * • • API Errors Sessions API Calls Fan Page Status • • • • Views Geo: DMAs • • • • • • • Geo: Drilldown • • • • • • • Geo: GMT Offsets • • • • • • • API: Calls* • • Onsite: Regions • • • • • • • API: Errors* • • Organizations • • • • • • • API: Top Errors* • • Sessions: Frequency • Browsers • • • • Time: Daily Activity ••• Browsers: Resolutions • • • • Time: Hourly Activity ••• Custom Tracking* • • • • • Mobile: Browsers • • • • Users: Influence Potential • • • • • • • Mobile: Devices • • • • Users: New + Returning • • • • • • • Mobile: Devices + Browsers OS • • • • Permissions: Grants* • • Permissions: Views* • • Single Screen View Sessions Screen Views per SessionCONTENT Entry Screen Sessions Avg Session Duration Unique Views (login) Screen Views per Session EVENTS Views (logout) Unique Views Screen Views Bounce Rate Views (login) Unique Removes Sessions Screen Views Unique Adds Views Sessions Remove Adds Canvas Views * • • • • • Canvas Views: External Referrers * • Canvas Views: Blocks * • • • • Internal Referrers * • Bookmarks* • • • • Feed Forms* • • • • • Bookmarks: Sources * • • Comments * • • TOS* • • Authorizations (installs)* • • • • Likes* • • • • Categories • • • • • • • Photos* • • Categories: Drilldown • • • • • • • Shares* • • Screens • • • • • • • Statue Updates* • • Stream Stories* • • * BLUE = from Facebook APIDATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 3
  • 4. Twitter Space The Webtrends Twitter Space provides rapid insight into the most engaging tweets through historical and trending reports. 1 Key Metrics • Tweets 1 • Followers 45k 150 2k • New Followers • Retweeted • Replied To • Mentioned4 • Following 2 Widgets • Top Tweets • Tweet Time 3 Annotation View & Tweets Overlay 2 3 Tweets Report 4 • View full tweet and reply messages • Hourly update of tweets • Retweets count • Table data available from REST API • Ability to Search content of tweets 5 • Creatve date • Replies count 5 Time of Tweets Data available via REST API DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 4
  • 5. YouTube Space The Webtrends YouTube Space enables digital marketers to measure the engagement and success of YouTube videos embedded on their own sites, as well as videos hosted on YouTube’s own domain. Through the combination of YouTube API data plus insights collected via the Webtrends Asynchronous JavaScript tag, it is now possible to measure impression events, action events, and progress events. And display this information in a single, consolidated view. 1 Key Metrics • Views * 1 • Favorites* • Comments * • Onsite Plays 3 • Onsite Completes • Onsite Impressions 2 2 Widgets • Traffic Sources * • Playback Locations* • Top Videos* • Onsite Countries 3 Annotation View & Videos Overlay Data available via REST API * Sourced from YouTube API 4 Real-time Social metrics for 4 video 5 5 Engagement Metrics 6 6 Play Locations 7 Countries 7DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 5
  • 6. YouTube Space Reports Avg View Time (Sec) Onsite Impressions Key Plays per Session Onsite Full Plays Unique Viewers Unique Viewers Metrics Content Onsite Plays Subscribers Impressions 100% Plays Comments 25% Plays 50% Plays 75% Plays Favorites Favorites Sessions Per Day Per Day Views Views Plays YouTube Profile Metrics • • • • Onsite: Videos + Cities • • • • • • • • • Webtrends Profile Metrics • • • Onsite: Videos + Countries • • • • • • • • • Onsite: Videos + Types • • • • • • • • • Videos + Regions • • • • • Videos + Playback Locations • Avg View Time (Sec) Videos + Traffic Sources • Plays per Session Traffic Impressions Sessions Views Plays Unique Viewers Per Day Onsite: Referring Domains • • • • Onsite: Referring Pages • • • • • Events Onsite: Videos + Search Engines • • • • • Onsite: Videos + Search Keywords • • • • • Comments Resumes Favorites Onsite: Videos + Search Phrases • • • • • Pause Seeks Views Plays Ends Onsite: Videos + Traffic Sources • • • • • Traffic Sources • Traffic Sources + Videos • Onsite: Video Events • • • • • Engagement • • • • Plays per Session ClickthroughsCampaign Impressions Reports Sessions Unique Viewres Per Day Plays People Plays Per Session Quarterly Viewers Weekly Viewers Active Session Montly Viewers Onsite: Campaign IDs • • • • • Yearly Viewers Daily Viewers Impressions Comments Favorites Sessions Viewers Views Plays Avg View Time (Sec) Plays per Session Onsite: Area Codes • • • • Quality ChangesTechnology Onsite: Cities • • • • Impressions Onsite: Countries • • • • Sessions Onsite: DMAs • • • • Views Plays Onsite: Domains • • • • Onsite: Geo Drilldown • • • • Onsite: Browser Versions • • • • Onsite: GMT Offsets • • • • Onsite: Colors • • • • Onsite: Hourly Browsing Onsite: Flash • • • • Activity • • • • Onsite: Mobile Browsers • • • • Onsite: Key Metrics • • • • • • • • • Onsite: Mobile Devices + Browsers • • • • Onsite: Languages • • • • Onsite: Network Types • • • • Onsite: Regions • • • • Onsite: OS + Browsers • • • • Onsite Sessions: Frequency • Onsite: Resolutions • • • • Onsite Viewers: Onsite: Video Quality • • • • • • New + Returning • • • • Playback Locations • Regions • • • • Playback Locations + Videos • Regions + Videos • • • • * Red= from YouTube API DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 6
  • 7. HootSuite-Webtrends IntegrationThe HootSuite-Webtrends integration provides the performance dataorganizations need to properly evaluate ROI on all social activities.The auto-generated reports can be entirely customized to showconnections between social media messages, website conversionsand statistics to provide the level of measurement consistent withSEO, SEM, and display markets for accurate comparison acrosschannels. The result is an accurate and detailed breakdown of theimpact social has on organizational and departmental objectives.HootSuite Enterprise clients with Webtrends Analytics On-Demandcan now close the loop on social and answer questions such as: 1 Messages • Which message types result in the highest number of conversions? 4 • What are the best practices for increasing specific on-site actions? • Which words drive the most conversions? 2 Social Account Username • Which Twitter handle is the source of the most valuable traffic? • Is there a business case to invest more resources in organic online 1 engagement? • Should more or less social accounts be managed? 2 3 Social Networks • Which platform is providing the greatest return on the brand page: Facebook, Google+, LinkedIn, 3 Twitter? Where is engagement weak, and where is it strong? 4 Time of Day Avg. Visit Duration Single Page Visits • Which time of day is most effective Entry Page Visits Visit Page Views REPORTS to drive high-quality traffic to the Clickthroughs Bounce Rate website? • When is the target audience on Visits social and looking to buy? Campaign ID by Social Network Type • • • • • • • Campaign ID • • • • • • • Message by Send Day of Week • • • • • • • Message by Social Network Type • • • • • • • Message by Username • • • • • • • Message • • • • • • • Send Date • • • • • • • Send Day of Week • • • • • • • Send Hour • • • • • • • Social Network Type • • • • • • • Username by Campaign ID • • • • • • • Username • • • • • • •DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 7