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Unit2

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  • 1. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING Unit 2: Business correspondence, reports and proposals
  • 2. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGContent Email messages and memorandums Direct letters and goodwill messages Persuasive and sales messages Negative messages Strategies for delivering bad news Delivering bad news in organization Preparing business reports Writing business reports Informational reports – periodic reports, progress and interim reports, investigative reports Analytical reports – recommendation or justification reports, feasibility reports, yardstick reports Proposals and formal reports Preparing formal and informal proposals Writing proposals Writing formal reports Research paper Paper format APA style Citations
  • 3. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGEmail, messages and memorandums Written Messages - Paper based and electronic Paper Based Messages : - still have a function in business word Business Letters – on letterhead stationary, permanent record is necessary, confidentiality, sensitivity and formality Interoffice memos – confidential information, procedures and policies Electronic Messages Rapid and efficient use Email, IM, Text messages, Podcasts, Blocks, Wikis
  • 4. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGDirect letters and goodwill messages
  • 5. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGPersuasive and sales messages Communicate only with those who have given permission! Craft a catchy subject line. Keep the main information "above the fold." Make the message short, conversational, and focused. Convey urgency. Sprinkle testimonials throughout the copy. Provide a means for opting out.
  • 6. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGNegative messages
  • 7. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGPreparing business reports Functions Patterns Informative reports Direct Pattern Analytical reports Indirect pattern Formats Report Delivery Letter In person Memo U.S. mail Manuscript Fax Printed form E-mail or online Digital Online
  • 8. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGPreparing business reports Present Research the final secondary report data Formal Illustrate Reports Generate report primary data data Organize report Document data data
  • 9. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGWriting business reports
  • 10. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGWriting business reports
  • 11. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGProposals Definition A proposal is a persuasive document designed to motivate the reader to spend, make, or save money. Kinds Internal – May take the form of justification/recommendation report External – Solicited (responding to RFP) or unsolicited (prospecting for business) Formal – long, many parts Informal – shorter, six main parts
  • 12. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGProposals Introduction should provide “hook” to capture reader’s interest. Background section identifies problems and goals of project. Proposal discusses plan and schedule for solving existing problem. Staffing section describes credentials and expertise of project leaders. Budget indicates project costs. Authorization asks for approval to proceed.
  • 13. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGResearch paper Title Page Abstract Main Body References
  • 14. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGAPA Style Developed by social and behavioral scientist to standardize scientific writings Term Papers Research Reports Empirical Studies Case Studies Theoretical Articles
  • 15. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKINGActivities Activities To be evaluated % 10 Provide and analyze different samples of Interventions: content % business correspondence, reports and and consistent with the proposals. discussion topic. Citation of the different samples given. Forum: Business correspondence. In this forum students will discuss about the different types of business correspondence and will share tips of how to produce them the better way. Structure, content, 20 Produce an informational report to be grammar, coherence, % presented to the director of a company. Use citations and use of APA APA style for citations. style.