SMX London 09 - Search Marketing Trends - Merinda Peppard

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Please view my presentation about Search Trends from SMX London 2009. Please don\'t hesitate to contact me if you have any questions. Thanks, Merinda

Please view my presentation about Search Trends from SMX London 2009. Please don\'t hesitate to contact me if you have any questions. Thanks, Merinda

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Transcript

  • 1. Latest Stats about the Search Engines Merinda Peppard European Marketing Manager 1
  • 2. Quarterly Reports • SE spend reports issued each quarter • Consistent basket of UK clients • Travel, retail, finance and other verticals 2
  • 3. Impression Volume Surged The recession is not stopping the consumer searching 3
  • 4. Shift to Efficiency Strategy Advertisers reduce spend 6% YoY ...while ROI increases 10% YoY spend 8% 10% 25% spend 27% -4% ROI spend ROI - 23%ROI 4
  • 5. Google Maintains Dominance Google Microsoft Live Content Q1 2008 Search 3.20% 3.30% Yahoo Search 11.60% Yahoo Content 0.10% Microsoft Google Live Search Content Google Yahoo 3.90% 6.00% Search Search Q1 2009 81.80% 9.50% Yahoo Content 0.00% Google Search 80.60% Google Search down 1.2%, but Content up 2.8% 5
  • 6. Google Content has improved • Placement reports • Reduced accidental clicks • Domain tasting detection • Revised best practice advice • Placement (site) targeting • Display ads 6
  • 7. Summary • Google Gap • Content Network produces good ROI • Lost out in 2008, but holding steady • Still needs to find a larger audience 7
  • 8. Download our report www.efrontier.com/research 8
  • 9. Sign up to our mailing list Merinda Peppard Email: merinda.peppard@efrontier.com Blog: blog.efrontier.com Twitter: efrontier 9