SMX London 09 - Search Marketing Trends - Merinda Peppard

Latest Stats about the Search Engines Merinda Peppard European Marketing Manager 1

Quarterly Reports • SE spend reports issued each quarter • Consistent basket of UK clients • Travel, retail, finance and other verticals 2

Impression Volume Surged The recession is not stopping the consumer searching 3

Shift to Efficiency Strategy Advertisers reduce spend 6% YoY ...while ROI increases 10% YoY spend 8% 10% 25% spend 27% -4% ROI spend ROI - 23%ROI 4

Google Maintains Dominance Google Microsoft Live Content Q1 2008 Search 3.20% 3.30% Yahoo Search 11.60% Yahoo Content 0.10% Microsoft Google Live Search Content Google Yahoo 3.90% 6.00% Search Search Q1 2009 81.80% 9.50% Yahoo Content 0.00% Google Search 80.60% Google Search down 1.2%, but Content up 2.8% 5

Google Content has improved • Placement reports • Reduced accidental clicks • Domain tasting detection • Revised best practice advice • Placement (site) targeting • Display ads 6

Summary • Google Gap • Content Network produces good ROI • Lost out in 2008, but holding steady • Still needs to find a larger audience 7

Download our report www.efrontier.com/research 8

Sign up to our mailing list Merinda Peppard Email: merinda.peppard@efrontier.com Blog: blog.efrontier.com Twitter: efrontier 9

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SMX London 09 - Search Marketing Trends - Merinda Peppard

by MerindaPeppard on May 19, 2009

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