Latest Stats about the Search
           Engines


                Merinda Peppard
                European Marketing Mana...
Quarterly Reports

•   SE spend reports issued each quarter
•   Consistent basket of UK clients
•   Travel, retail, financ...
Impression Volume Surged




The recession is not stopping the consumer
searching
                                        ...
Shift to Efficiency Strategy

Advertisers reduce spend 6% YoY
           ...while ROI increases 10% YoY


  spend 8%      ...
Google Maintains Dominance
                                Google
                 Microsoft Live Content
Q1 2008         ...
Google Content has improved

  •   Placement reports
  •   Reduced accidental clicks
  •   Domain tasting detection
  •   ...
Summary


  •   Google Gap
  •   Content Network produces good ROI



  •   Lost out in 2008, but holding steady



  •   ...
Download our report

  www.efrontier.com/research




                               8
Sign up to our mailing list
           Merinda Peppard
Email: merinda.peppard@efrontier.com
       Blog: blog.efrontier.co...
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SMX London 09 - Search Marketing Trends - Merinda Peppard

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Please view my presentation about Search Trends from SMX London 2009. Please don\'t hesitate to contact me if you have any questions. Thanks, Merinda

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SMX London 09 - Search Marketing Trends - Merinda Peppard

  1. 1. Latest Stats about the Search Engines Merinda Peppard European Marketing Manager 1
  2. 2. Quarterly Reports • SE spend reports issued each quarter • Consistent basket of UK clients • Travel, retail, finance and other verticals 2
  3. 3. Impression Volume Surged The recession is not stopping the consumer searching 3
  4. 4. Shift to Efficiency Strategy Advertisers reduce spend 6% YoY ...while ROI increases 10% YoY spend 8% 10% 25% spend 27% -4% ROI spend ROI - 23%ROI 4
  5. 5. Google Maintains Dominance Google Microsoft Live Content Q1 2008 Search 3.20% 3.30% Yahoo Search 11.60% Yahoo Content 0.10% Microsoft Google Live Search Content Google Yahoo 3.90% 6.00% Search Search Q1 2009 81.80% 9.50% Yahoo Content 0.00% Google Search 80.60% Google Search down 1.2%, but Content up 2.8% 5
  6. 6. Google Content has improved • Placement reports • Reduced accidental clicks • Domain tasting detection • Revised best practice advice • Placement (site) targeting • Display ads 6
  7. 7. Summary • Google Gap • Content Network produces good ROI • Lost out in 2008, but holding steady • Still needs to find a larger audience 7
  8. 8. Download our report www.efrontier.com/research 8
  9. 9. Sign up to our mailing list Merinda Peppard Email: merinda.peppard@efrontier.com Blog: blog.efrontier.com Twitter: efrontier 9
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