How Social Media is Transforming Higher Education_ UCAS workshop 2014

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Most higher education institutions have seen social media emerge organically in various administrative, academic, and extra curricular departments.

These departments have developed social media programs largely in isolation from one another, sometimes sharing best practices but rarely coordinating their efforts under a joint strategy.

This presentation demonstrates how Universities can work across departmental silo's towards social success.

Published in: Social Media, Education, Business
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How Social Media is Transforming Higher Education_ UCAS workshop 2014

  1. 1. Get Serious about Social: How Social Media is Transforming Higher Education
  2. 2. hootsuite.com #UCASADM Merinda Peppard EMEA Marketing Director, HootSuite @Peppard @hootsuite_uk
  3. 3. Of departments handle their own social media *CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA Higher Ed Departments working in Silos 83 %
  4. 4. The evolution of the social campus?
  5. 5. Of multi-channel campaigns included Social From Aggregation to Integration 52% *CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA
  6. 6. Audience Goal Content Resources Existing Accounts Collaboration Social Platforms Other Accounts
  7. 7. Support Efficient Workflows
  8. 8. Of Vice- Chancellors host their own blog *University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013 Higher Education Execs are Social 35 %
  9. 9. Vice – Chancellor’s Office Authentic Voice Keep Audience in Mind Participate & Engage Communicate Strategy
  10. 10. Admissions
  11. 11. Of Students who use social said it influenced their choice *University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013 75% of Prospective Students Use Social 38 %
  12. 12. Directly attribute an increase in enrollments to social media *University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013 Social Drives Enrollment 41 %
  13. 13. Admissions Begin with Listening
  14. 14. Admissions Begin with Listening Drive Enrollment with Engagement
  15. 15. Admissions
  16. 16. Admissions Begin with Listening Drive Enrollment with Engagement Build a Community & Share
  17. 17. Student Services
  18. 18. Student Services Link online & offline worlds Stay compliant Greater visibility of resources Proactively resolve issues Build campus culture
  19. 19. The Future of the Social Campus
  20. 20. Scale with Team Structures, Language filters, geotargetting Custom Reports & Influencer profiles Managed Security & Compliance Services HootSuite Enterprise Powerful Analytics
  21. 21. Custom Education for Enterprise HSU: HootSuite University (Online) ASMS: Advanced Social Media Strategy Certification (Online) HootSuite Education Solutions Higher Education Resources for Professors
  22. 22. hootsuite.com #UCASADM Merinda Peppard EMEA Marketing Director, HootSuite @Peppard @hootsuite_uk

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