Identifying + Implementing Your Operative Idea

495 views
461 views

Published on

"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
495
On SlideShare
0
From Embeds
0
Number of Embeds
57
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Identifying + Implementing Your Operative Idea

  1. 1. !Identifying +Implementing YourOperative IdeaSeminarAnita OndineVancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  2. 2. Agenda• What is the Operative Idea?• Identifying the Operative Idea• Developing from the OperativeIdea
  3. 3. What is the OperativeIdea?• The Operative Idea• The Core Concept• The Jewel
  4. 4. Development Questions• What are you creating? ‣ core concept / theme / premise ‣ ideal way to communicate ‣ look & feel ‣ target audience ‣ motivation and rewards
  5. 5. core of the media story architecture metadata look and feel OIfinance plan target OI audience / communities purpose hooks and strategic links rules of the partnerships world Implementing the A Non-linear Process Operative Idea
  6. 6. Thank you &stay in touchTwitter: anitaondineFacebook: Anita OndineLinkedin: Anita Ondine SmithE: anita@anitaondine.com

×