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Identifying + Implementing Your Operative Idea

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"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

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  • 1. !Identifying +Implementing YourOperative IdeaSeminarAnita OndineVancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  • 2. Agenda• What is the Operative Idea?• Identifying the Operative Idea• Developing from the OperativeIdea
  • 3. What is the OperativeIdea?• The Operative Idea• The Core Concept• The Jewel
  • 4. Development Questions• What are you creating? ‣ core concept / theme / premise ‣ ideal way to communicate ‣ look & feel ‣ target audience ‣ motivation and rewards
  • 5. core of the media story architecture metadata look and feel OIfinance plan target OI audience / communities purpose hooks and strategic links rules of the partnerships world Implementing the A Non-linear Process Operative Idea
  • 6. Thank you &stay in touchTwitter: anitaondineFacebook: Anita OndineLinkedin: Anita Ondine SmithE: anita@anitaondine.com

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