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!Business + CreativeDevelopment:A Parallel ProcessSeminarAnita Ondine                                                     ...
Agenda• The Parallel Process• Creative Development• Business Development• Production Process• Back to the Start
The Parallel ProcessDesigning Transmedia=• Creative+• Business
The Parallel Process• Project Plan• Reporting Lines• Contracting Process• Shared Calendars• Risk Management• Joint Meetings
Creative Development• Development questions• Media architecture• Unified storyworld• Scripting• Game mechanics• Releasing s...
Development Questions• What are you creating?  ‣ core concept / theme /  premise  ‣ ideal way to  communicate  ‣ look & fe...
television          games         film                                                        telephoneweb                ...
Scripting• Different story forms• Unified by theme/character/context...storyworld• Connected using hooks• Designed from pag...
Creative Development Alternate Story Paths
Geolocational                             Social Connections   Awareness                   IncentivesCelebrity Access     ...
Lance Weiler’s Head traumaCreative Development Releasing schedule
Evangelists   EngagedCasual         Creative Development Participation pyramid
Japan                 USA                                               AustraliaSouth Africa                         Cana...
Back to the Beginning   The Operative Idea
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Business + Creative Development: A Parallel Process

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"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

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Transcript of "Business + Creative Development: A Parallel Process"

  1. 1. !Business + CreativeDevelopment:A Parallel ProcessSeminarAnita Ondine .Vancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  2. 2. Agenda• The Parallel Process• Creative Development• Business Development• Production Process• Back to the Start
  3. 3. The Parallel ProcessDesigning Transmedia=• Creative+• Business
  4. 4. The Parallel Process• Project Plan• Reporting Lines• Contracting Process• Shared Calendars• Risk Management• Joint Meetings
  5. 5. Creative Development• Development questions• Media architecture• Unified storyworld• Scripting• Game mechanics• Releasing schedule• Participation pyramid
  6. 6. Development Questions• What are you creating? ‣ core concept / theme / premise ‣ ideal way to communicate ‣ look & feel ‣ target audience ‣ motivation and rewards
  7. 7. television games film telephoneweb merchandise ARGs social media live events mobile apps Creative Development Media Architecture
  8. 8. Scripting• Different story forms• Unified by theme/character/context...storyworld• Connected using hooks• Designed from page 1 ofthe screenplay to functionas a fully integratedtransmedia experience
  9. 9. Creative Development Alternate Story Paths
  10. 10. Geolocational Social Connections Awareness IncentivesCelebrity Access Social Status Red Herrings Solve a Mystery Rewards Win a prize Leader boards Creative Development Game Mechanics
  11. 11. Lance Weiler’s Head traumaCreative Development Releasing schedule
  12. 12. Evangelists EngagedCasual Creative Development Participation pyramid
  13. 13. Japan USA AustraliaSouth Africa Canada China United Kingdom India Business development New business paradigms
  14. 14. Back to the Beginning The Operative Idea
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