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Business + Creative Development: A Parallel Process
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Business + Creative Development: A Parallel Process

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"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

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  • 1. !Business + CreativeDevelopment:A Parallel ProcessSeminarAnita Ondine .Vancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  • 2. Agenda• The Parallel Process• Creative Development• Business Development• Production Process• Back to the Start
  • 3. The Parallel ProcessDesigning Transmedia=• Creative+• Business
  • 4. The Parallel Process• Project Plan• Reporting Lines• Contracting Process• Shared Calendars• Risk Management• Joint Meetings
  • 5. Creative Development• Development questions• Media architecture• Unified storyworld• Scripting• Game mechanics• Releasing schedule• Participation pyramid
  • 6. Development Questions• What are you creating? ‣ core concept / theme / premise ‣ ideal way to communicate ‣ look & feel ‣ target audience ‣ motivation and rewards
  • 7. television games film telephoneweb merchandise ARGs social media live events mobile apps Creative Development Media Architecture
  • 8. Scripting• Different story forms• Unified by theme/character/context...storyworld• Connected using hooks• Designed from page 1 ofthe screenplay to functionas a fully integratedtransmedia experience
  • 9. Creative Development Alternate Story Paths
  • 10. Geolocational Social Connections Awareness IncentivesCelebrity Access Social Status Red Herrings Solve a Mystery Rewards Win a prize Leader boards Creative Development Game Mechanics
  • 11. Lance Weiler’s Head traumaCreative Development Releasing schedule
  • 12. Evangelists EngagedCasual Creative Development Participation pyramid
  • 13. Japan USA AustraliaSouth Africa Canada China United Kingdom India Business development New business paradigms
  • 14. Back to the Beginning The Operative Idea