Transmedia Fundamentals


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What is Transmedia? How does it change your approach to developing your media project? What are some basic parameters of a transmedia project? - Learn here!

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Transmedia Fundamentals

  1. 1. !TransmediaFundamentalsSeminarAnita OndineVancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  2. 2. @anitaondine#mergingmediabc
  3. 3. Agenda• Definitions• Uses of transmedia• Transmedia State of Play• HiM / Pandemic Case Study
  4. 4. console games television telephoneExperimental web merchandise ConvergentCross-Media ARGs live events Multiplatform mobile appsTransmedia... Definitions What does it all mean?
  5. 5. Telling a story... or many stories that exist beyond a single screen No borders No boundariesUsing multiple media platforms & story forms Definitions Transmedia
  6. 6. television games film telephone STORYweb merchandise ARGs social media live events mobile apps Definitions Unified storyworld
  7. 7. For the audience to enter the storyworld Participate in it... And influence it... Definitions Audience Participation
  8. 8. Producers Evangelists Players Engaged CasualPassives Definitions Participation pyramid
  9. 9. passive interactive participatory Twitter internet ubiquity mobile UGC apps itv / digital games television books cable plenitude television dvd television scarcity cinemaPassive > Participatory
  10. 10. Game Mechanics /Story / Narrative Participation Social / Community Definitions Social entertainment
  11. 11. Uses of Transmedia• Tell stories• Creative extensions to thestoryworld• Market and promote• Develop / pilot concepts• Build audiences• Access new funding andrevenue streams
  12. 12. State of Play• Money flowing into transmedia • National and Regional funders • $15m Fourth Wall transmedia studio funded • Access to $200m fund• Hollywood takes notice • Dark Knight • Lost • Heroes
  13. 13. State of Play Hollywood Takes Notice
  14. 14. Producers EmbraceTransmedia• PGA Transmedia ProducerCredit• Brian Grazer signs first lookdeal with Blacklight• Tim Kring develops transmediaextensions to Heroes• Anthony Zuiker launchesLEVEL 26• Guillermo del Toro startsMirada a transmedia studio• Tom Hanks company Playtonelaunches a transmedia project
  15. 15. Transmedia storytelling gaining traction in brand campaigns Somers TownKen and Barbie Bing / Jay-Z Decoded New Old Spice Guy Brands Investing in State of Play Transmedia
  16. 16. Case Study HiM / Pandemic
  17. 17. Pandemic App• Crowd sourced “nests”• Players connect andcommunicate via Twitter• Geo-locational• Think global, act local photo by: anita ondine
  18. 18. Market conditions Audience behaviour Technology innovation Conclusion The perfect storm