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Transmedia Fundamentals

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What is Transmedia? How does it change your approach to developing your media project? What are some basic parameters of a transmedia project? - Learn here! …

What is Transmedia? How does it change your approach to developing your media project? What are some basic parameters of a transmedia project? - Learn here!

"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."


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  • 1. !TransmediaFundamentalsSeminarAnita OndineVancouver, BCThursday, April 28, 2011Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  • 2. @anitaondine#mergingmediabc
  • 3. Agenda• Definitions• Uses of transmedia• Transmedia State of Play• HiM / Pandemic Case Study
  • 4. console games television telephoneExperimental web merchandise ConvergentCross-Media ARGs live events Multiplatform mobile appsTransmedia... Definitions What does it all mean?
  • 5. Telling a story... or many stories that exist beyond a single screen No borders No boundariesUsing multiple media platforms & story forms Definitions Transmedia
  • 6. television games film telephone STORYweb merchandise ARGs social media live events mobile apps Definitions Unified storyworld
  • 7. For the audience to enter the storyworld Participate in it... And influence it... Definitions Audience Participation
  • 8. Producers Evangelists Players Engaged CasualPassives Definitions Participation pyramid
  • 9. passive interactive participatory Twitter internet ubiquity mobile UGC apps itv / digital games television books cable plenitude television dvd television scarcity cinemaPassive > Participatory
  • 10. Game Mechanics /Story / Narrative Participation Social / Community Definitions Social entertainment
  • 11. Uses of Transmedia• Tell stories• Creative extensions to thestoryworld• Market and promote• Develop / pilot concepts• Build audiences• Access new funding andrevenue streams
  • 12. State of Play• Money flowing into transmedia • National and Regional funders • $15m Fourth Wall transmedia studio funded • Access to $200m fund• Hollywood takes notice • Dark Knight • Lost • Heroes
  • 13. State of Play Hollywood Takes Notice
  • 14. Producers EmbraceTransmedia• PGA Transmedia ProducerCredit• Brian Grazer signs first lookdeal with Blacklight• Tim Kring develops transmediaextensions to Heroes• Anthony Zuiker launchesLEVEL 26• Guillermo del Toro startsMirada a transmedia studio• Tom Hanks company Playtonelaunches a transmedia project
  • 15. Transmedia storytelling gaining traction in brand campaigns Somers TownKen and Barbie Bing / Jay-Z Decoded New Old Spice Guy Brands Investing in State of Play Transmedia
  • 16. Case Study HiM / Pandemic
  • 17. Pandemic App• Crowd sourced “nests”• Players connect andcommunicate via Twitter• Geo-locational• Think global, act local photo by: anita ondine
  • 18. Market conditions Audience behaviour Technology innovation Conclusion The perfect storm