• Artworks have individual #• Comments are <140c• All users are equal• Contributors have names and faces• Comments lead to richer content
Inspire users to look closerat the artworks
User experience• Inviting users to interact and contribute• Expecting majority of passive users• Designing the UX to prompt a deeper look
Testing the concept
A simple way of collectinguser feedback
Follow up survey
What we learned
To sum up• Concept works• Good comments are key• Users want to contribute…• …but will they take it up?
• Design and development of shared platform (beta)• Beta user testing at contributing museums• Launch, tests, adjustments• Secure take-up!
New partners?The park museums in Copenhagen
• A small crowdsourcing experiment• Just 3 minutes…• You are the crowd
How do we secure take-up?
Input from the crowd• Define target users and research what their needs are, and tailor the experience to those (@NancyProctor)• Talk to the educators at the participating museums to learn what kind of tools the museum visitors actually need during a visit• Invite users to be ambassadors for the project – ask them to formulate to their friends what this mobile experience gives• Print or project the comments that most users found valuable next to the artworks in galleries• What is it that rewards people most in tweeting and how can you support that? (@sannahirvonen)• Be inspired by FourSquare to develop a gamification layer with rewards to active users• Collaborate with schools and get the kids engaged – they will spread it to their families and friends• Consider if take-up in quantitative measures is really the central issue – maybe dedicated users will leave if the concept is broadened to much to meet larger audiences (@5easypieces)• Learn from the Atlanta app ARTCLIX that has a similar interaction design http://itunes.apple.com/us/app/artclix/id455839525?mt=8 (Albert Sierra)