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Social Media Mania
 

Social Media Mania

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Social Media – a term that a few short years ago we seldom heard. The question now is, is it a revolution or evolution? The answer doesn’t matter, what does is that it’s here to stay. Social ...

Social Media – a term that a few short years ago we seldom heard. The question now is, is it a revolution or evolution? The answer doesn’t matter, what does is that it’s here to stay. Social media is transforming how we work and how we communicate. Do you twitter? Are you on LinkedIn? How are you answering this question?

Do you/your company have a social media presence? If not, why not? Fear and lack of time are the two most common answers as to why not. Individuals and companies are trying to get on, keep up and accelerate their use of social media. But how do you really do it? If you want to get started or want to be more effective – this presentation will offer a tantalizing view of what the future of social media holds and how individuals and organizations can take advantage of it.

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  • One unhappy customer told 11 people, today they tell 3000
  • July 2009 –
  • Facebook – 54% of hitsYahoo – 16% of hitsMySpace – 12%Twitter 1.07%
  • BestBuy Twelpforce – employees monitor twitter to help customersCompany will sit on hold for youTips and Tricks?
  • More Social Media Regulation Declare connections between bloggers and sponsers – “blogola” No longer allowed to pay others to leave positive comments – “astroturfing”
  • Google – Bing – Social searchingMeaningful, relevant search results

Social Media Mania Social Media Mania Presentation Transcript

  • M7H
    Log your CEU’s via the kiosks near registration or online at
    ceu.experient-inc.com/wwc101
  • Social Media ManiaCEU Code:  Session Title: 6.08
    Meredith Thatcher, CFM, IFMA Fellow, LEED® AP
    Thatcher Workplace Consulting
    Presented at: World Workplace 2010
    Atlanta, Georgia,
    October 2010
  • Agenda
    Why now
    What it is
    Best practices
    Innovative uses
    So What!
  • Trusthonestyintegrity
  • If facebook were a country it would be the 3rd most populated place
    Behind India and China
  • 500 billion
    The number of minutes spent on Facebook each month
    Last year that number was 150 billion
  • The amount of video uploaded to YouTube every minute
    More than double last year’s volume
  • 95% of users believe companies should have a social media presence
  • 89% of users believe that companies should interact with their customers using social media
  • 70%of corporations ban use of social media
  • The date social media users surpassed email users
  • Email is so over!
  • Social Media is a happening place
  • Social Media is a happening place
  • Social Media IS
    Fun
    Cool
    "Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.“ Ron Jones
  • Social media is NOT
    Easy
    Fast
    Done by ‘the new kids’
    Another place to distribute your press release
    Something
    that will work if your site is ‘broken’
    to send out mass emails
    you can do without participation
    you can do in disguise
  • What is Social Media
  • Types of Social Media
    Social networking – facebook, twitter, LinkedIn
    Bookmarking – Digg, Delicious
    Blogs – Wordpress, Blogger
    Wikis – Wikipedia, FMpedia
    Photosharing – Flickr, Photobucket
    Video Sharing – YouTube, iMemories
    Presentation Sharing – Slideshare
    Events – facebook, LinkedIn
  • Top10Sites
    Sharing everything with family and friends
    Video
    Microblogging and link sharing
    Image community
    Music and gossip
    StumbleUpon - Browsing of popular sites
    Delicious - Bookmarks
    Odd, tech, gaming and Apple news
    Reddit – News and rants
    Professional network
  • Using social media effectively for work
    Branding, marketing
    Feedback
    Customer service
    Word of Mouth
    Public relations
    Reputation
    New visitors/customers
    Networking
  • Twitter – is anyone listening?
    Twitter in Plain English
    http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw
    Uses
    Businesses following what is being said about them
    Real-time updates of news, natural disasters
    Promoting companies/individuals
    Find people (105 Million)
    Celebrity updates
    Niche topics
  • LinkedIn
    95% of employers say they have searched LinkedIn
    Win opportunities
    Events
    Groups
    Q&A
    Tips and Tricks
  • Sign up and log on
    Hmmm – which email?
    Smile – you’re on candid camera
    Ask for help
  • On-Line Behaviour
    Individuals
    what’s the risk?
    Real friend vs. facebook friend
    What happens on facebook, stays on facebook
    Organizations
    Social ‘Not’working
    Retaliation
  • Personality Types
    Status seeker – sensitive to attracting attention, accumulates friends
    Critic – sees value in correcting mistakes, believe they can produce better knowledge
    Socializer – friendly contribution, highly interactive
    Lurker – does not draw attention to own self, likely logs in regularly, concern about privacy
    Creator – early adopter of tools and applications
    Rebel – part of ‘hacker’ culture, undermines those seeking commercial benefit
    Hyperactive updaters – need I say more?
  • Why or Why Not?
  • Best Practices
    Involve others for commitment
    Identify stakeholders, secure sponsorship
    Communicate to build trust
    Stay on meaning, create ‘sticky’ ideas
    Work the system
    New norms, unintended consequences
    Generate momentum
    Find a gardener, small wins and proof points
  • The Rules
    Appropriate behaviour
    Have a policy
    Enhance your brand
    Monitor!
    Business not personal
    Don’t pretend
    Act to protect
  • Metrics
    Engagement Metrics
    Web 2.0 Metrics
    Site visits
    Unique visitors
    Visit frequency
    Page views per visit
    Time on site
    Registrations
    Conversions
    Posts
    Tweets and ReTweets
    Facebook Fans
    Followers
    Mentions
    Content views
    Shared pages
  • How many social media acronyms (i.e. LOL) can you think of?
  • HTH – hope that helps
    TMI – too much information
    IMHO – in my humble opinion
    BRB – be right back
    NBD – no big deal
    TTYL – Talk to you later
    U2 – you too
    OMG – Oh my gosh
    LOL – laughing out loud
    LMAO – laughing my a** off
    +1 – I agree
    BTW – by the way
    P/U – pick up
    L8r – later
    WTF – what the f***
  • Innovative Uses
  • British TelecomWith their wiki, BTPedia, News 2.0 online newspaper, Podcast Central and Blog Central, BT has created a network of collaboration and knowledge sharing tools for employees.
  • Intel believes that trust  and agility are key in engineering productivity. 
    Their central portal enables access to all blogs, wikis, and discussion forums, providing a one stop shop for teams to build virtual relationships and share the information they need.
  • Talent development is a central part of Humana's success.  Their social networking tools enable leaders to gain the insights of their colleagues.  Rather than receiving just information, employees naturally add the context needed to turn data into wisdom.
  • Cisco has a few hundred employees in Second Life. They do customer educationand training in Second Life, get feedback from customers on products. They hold events that combine people in the real world with avatars in Second Life-- a type of event that Second Lifers call "mixed reality."
  • Future Predictions
  • QR Code
  • More Social Media Regulation
    Blogola
    Astroturfing
  • Today....
  • Sophisticated User
    Monitor
    Measure
    Convert
    Be ‘mobile enabled’
    Stay focused on trends to stay ahead of the pack
    Take your presence to new heights
  • Business Owner
    What to tackle first - personal or business
    Define goals and objectives
    Engage a ‘gardener’
    A step at a time
    Learn the lingo
    OMG it’s live!
  • Employee – private sector
    Ensure your personal brand is online
    Which email address to use
    Experiment
    Engage your network
    Quality over quantity
    Drive traffic to your employer’s site
  • Employee – public sector
    Ensure your personal brand is online
    Call it ‘Collaboration 2.0’
    Monitor comments/complaints
    Pilot program
    Investigate ‘enterprise’ social media
    If Barack Obama can use it…..
  • 4
    The
    C’s
    Content
    Communities
    Conversations
    Conversion
  • So What….
    is changing?
  • How we work
  • How we play
  • How we learn
  • How we share
  • How we discover
  • How we create
  • How we complain
  • How we influence
  • How we collaborate
  • How we evaluate
  • IF…
    to improve my social media presence...?
  • Sources and Resources
    www.socialmediatoday.com
    Dean Stanberry LinkedIn presentation
    “…in plain English” videos on YouTube
    Many Slideshare presentations
  • 30 Year Evolution: Input—Output—Sharing
    Text
    Touch
    Graphical
    User Interface
    keyboard
    Fingers
    Mouse
    Input Device
    Creation
    Sharing
    Communication
    Device Usage
    Internet Computing
    PC
    Mobile Computing
    Computing Cycle
    Source: Morgan Stanley Research
  • I can be contacted at:
    Phone: (613) 595-0439
    Email: meredith@spaceneedsanalysis.com
    Website: www.spaceneedsanalysis.com
    Of course,
    You can also find me on
    Check out Thatcher Workplace Consulting on
  • M7H
    Log your CEU’s via the kiosks near registration or online at
    ceu.experient-inc.com/wwc101
  • NO MORE PAPER!
    World Workplace Evaluations are now online!
    It’s Simple!
    Evaluate each session prior to logging your CEU’s.
    Visit the kiosks near registration or go online to
    ceu.experient-inc.com/wwc101
  • Introducing the enhancedIFMA FMP Credential Program™
    One source for FMP training and assessment
    • Comprehensive print materials
    • Interactive online study tools
    • Online FMP final assessments
    • Self-study and instructor-led courses
    Learn more at
    www.ifma.org/fmp