Keeping Social Media in     Perspective      Meredith Gould Associated Church Press Convention             May 7, 2010
Seductive, Addictive, Essential                                  2
Essential If . . . Your audience includes Late Boomers,  GenY, GenX, Millennials You want to monitor “citizen journalism...
ForresterSocial Technographics Ladder                               4
Social Media are Tools for        Managing & Monitoring Identity Information     Report news     Find news   Relation...
Making Social Media WorkYou must commit to ongoingengagement       . . . or don’t bother.                                6
Making Social Media ManageableAssess what needs to be:   Immediate v. Scheduled   Public v. Private   Organizational v....
Making Social Media Manageable Twitter            YouTube     HootSuite                     Playlists     ÜberTwitter  ...
Measuring . . . What?ROI (Return On Investment)ROO (Return on Objective)  Content delivery  Audience engagement  Commun...
Measurement and EvaluationNot all value takes the form of ROI. Your objectives may be valuable        but not measurable. ...
Meredith Gould meredith@meredithgould.com   www.meredithgould.com   @meredithgould and @chsocm  www.meredithgould.blogspot...
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Keeping Social Media in Perspective

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  • And it's a shift in awareness that seems to need extensive exploration and conversation among church folks and those of us who craft communications about church and faith. Know I'm preaching to the choir (you!) when I note that while churches are increasingly being run like businesses in some arenas, taking this finance-based business model and applying it to church communication simply doesn't work well, if at all.
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  • There's the shift - 'your objectives may be valuable but not measurable.'
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Keeping Social Media in Perspective

  1. 1. Keeping Social Media in Perspective Meredith Gould Associated Church Press Convention May 7, 2010
  2. 2. Seductive, Addictive, Essential 2
  3. 3. Essential If . . . Your audience includes Late Boomers, GenY, GenX, Millennials You want to monitor “citizen journalism” You’re interested in surviving the 21st century 3
  4. 4. ForresterSocial Technographics Ladder 4
  5. 5. Social Media are Tools for Managing & Monitoring Identity Information  Report news  Find news Relationships  Community building  Virtual water cooler 5
  6. 6. Making Social Media WorkYou must commit to ongoingengagement . . . or don’t bother. 6
  7. 7. Making Social Media ManageableAssess what needs to be:  Immediate v. Scheduled  Public v. Private  Organizational v. Individual 7
  8. 8. Making Social Media Manageable Twitter YouTube  HootSuite  Playlists  ÜberTwitter  Tweetdeck Facebook  Privacy controls 8
  9. 9. Measuring . . . What?ROI (Return On Investment)ROO (Return on Objective)  Content delivery  Audience engagement  Community building  Identity management 9
  10. 10. Measurement and EvaluationNot all value takes the form of ROI. Your objectives may be valuable but not measurable. 10
  11. 11. Meredith Gould meredith@meredithgould.com www.meredithgould.com @meredithgould and @chsocm www.meredithgould.blogspot.com(www.linkedin.com/in/meredithgould 11
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