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What are the Benefits of In-Store Mobile Commerce Presentation

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Increasingly, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. This presentation examines the benefits of mobile commerce for …

Increasingly, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. This presentation examines the benefits of mobile commerce for consumers—and why businesses would be wise to pay attention.

Published in: Business, Economy & Finance

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  • 1. What are the Benefits of In-Store Mobile Commerce
  • 2. We often think of mobile’s role in commerce assimply allowing the consumer to do research in thestore. Increasingly, though, shoppers are using theirsmartphones to actually purchase items, replacingtheir credit cards and wallet entirely. In thispresentation, we examine the benefits of mobilecommerce for consumers – and why businesseswould be wise to pay attention.Learn more about mobile payments athttp://merchantwarehouse.com/mobile-payments
  • 3. Why Consumers Love Mobile
  • 4. ChoiceDepending on the merchant’s mobile processingsystem, customers can pay with their choice ofdebit card, credit card, or e-wallet.
  • 5. ConvenienceSalespeople can now ring up customers in theaisles instead of sending them to a busy cashregister.
  • 6. In-Store RewardsIn stores with NFC and/or QR code support,customers can reap exclusive savings right at thepoint of sale simply by scanning with theirsmartphones.
  • 7. Loyalty ProgramsNo more carrying around different loyalty cardsfor a dozen retailers. Today’s customers canparticipate in every loyalty program to whichthey belong using just their phones.Learn more athttp://merchantwarehouse.com/topic/loyalty-programs
  • 8. The Mobile Commerce Opportunity
  • 9. Mobile commerce isn’t just a theoreticalpossibility; it’s a real trend that customers areparticipating in right now:• 73% of consumers say they have used their mobile phones in stores.• 38% of smartphone users have used their phones to make purchases.• 21% of consumers search for mobile coupons on their phones while in stores.
  • 10. Mobile Set to Dominate Contactless Payments by 2013
  • 11. In its winter 2012 “Optimized” report, Discovercredit card company projected contactlesspayments to go mobile in a big way. Seeing Non-Mobile dropping below $200 million by the year2015, while Mobile rises to over $22 billion.
  • 12. Discover alone has already installed contactlessreaders at over 200,000 restaurants, gasstations, convenience stores, pharmacies, andpublic transit agencies.
  • 13. In-store mobile commerce is highly appealing tocustomers, is already taking place today, and isgrowing in scale every year. If you aren’t takingadvantage yet, now is the time to start!
  • 14. Sources• Discover• Interactive Advertising Bureau• ComScoreLearn more at http://merchantwarehouse.com