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What are the Benefits of In-Store Mobile Commerce

What are the Benefits of In-Store Mobile Commerce

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We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store and make their purchases elsewhere, the dreaded "showrooming". Increasingly, though, shoppers ...

We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store and make their purchases elsewhere, the dreaded "showrooming". Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. Below, we examine the benefits of mobile commerce for consumers—and why businesses would be wise to pay attention.

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    What are the Benefits of In-Store Mobile Commerce What are the Benefits of In-Store Mobile Commerce Infographic Transcript