Your SlideShare is downloading. ×
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Mobile Payments - Why Merchants Hold the Power
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile Payments - Why Merchants Hold the Power

374

Published on

Merchant Warehouse's Director of Product Marketing, Matt Cicciari, examines: How mobile payments will become more widely accepted in 2013, how merchants hold the power to determine the future …

Merchant Warehouse's Director of Product Marketing, Matt Cicciari, examines: How mobile payments will become more widely accepted in 2013, how merchants hold the power to determine the future landscape of mobile payments, how merchants can influence customers' payment preferences, and why this matters to mobile payment, and why it is necessary to the future of mobile payments for merchants to facilitate an easy and seamless transition from traditional, offline payment methods to online payment methods in this presentation.

Published in: Business, Economy & Finance
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
374
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile  Payments:    Why  Merchants  Hold  the  Power  2013  Ma;  Cicciari  Director  of  Product  MarkeAng  Merchant  Warehouse  
  • 2. Welcome!    2  •  Technical  DifficulAes?  Let  us  know  by  typing  a  comment  into  the  Chat  panel  in  GoToWebinar.    •  QuesAons?  Submit  them  at  any  Ame  during  the  webinar  through  the  Q&A  panel  in  GoToWebinar.  We’ll  address  as  many  quesAons  as  possible  during  the  Q&A  session  at  the  webinar’s  conclusion.      
  • 3. Today’s  Speaker  3  Ma#  Cicciari  Director  of  Product  MarkeAng  mcicciari@merchantwarehouse.com  
  • 4. The  Problem  How  do  you  meet  customer  demands  and  preferences  AND  keep  up  the  with  ever-­‐changing  payments  industry  in  order  to  grow  your  business?    4  
  • 5. “Consumer  Dilemma”  What  consumers  use  cash   credit  What  they  have  smartphone  5  
  • 6. “Consumer  Dilemma”  What  they  want  Easy-­‐to-­‐Use  Security  Speed  Convenience  6  
  • 7. Consumer  Demand  is  Building  73%    of  consumers  say  they  have  used  their  mobile  phone  in  a  store.    -­‐  Source:  InteracAve  AdverAsing  Bureau  55%    of  consumers  express    an  interest  in  mobile  coupons  but  only  10%  have  actually  receive  one  from  a  merchant.    -­‐  Source:  Mercator  Advisory  Group,  2012    Smartphone  influence  on  retail  store  sales  will  grow  to  19%  of  sales  by  2015,  up  from  5.1%  in  2012.    -­‐  Source:  Deloi;e  7  
  • 8. Momentum  in  Mobile  Payments  Easy-­‐to-­‐Use  Security  Speed  Convenience  8  
  • 9. “Merchant  Dilemma”  Risk  Security  RegulaAon  Compliance  Technology  AdministraAon  Mobile  Wallets   Loyalty  and  Gib  Partnerships   Coupons  MERCHANTS  DEVELOPERS   CUSTOMERS  9  
  • 10. Future  PredicAons  By  2017,  worldwide  purchase  volume  over  mobile  devices  will  reach  $1  Trillion.    -­‐  Source:  IDC  Financial  Insights  By  2016,  there  will  be  448M  mobile  payment  users  worldwide.    -­‐  Source:  Gartner  65%  of  tech    experts  believe  CASH,  CREDIT  CARDS  may  be  obsolete  by  2020.    -­‐  Source:  Pew  Research  Center  10  
  • 11. Influence  Buying  Behavior  Consumer  choice  paramount!  -­‐  AdopAon  is  market-­‐driven  -­‐  It’s  all  about  the  customer  Don’t  wait  –  act  now!  -­‐  Offer  mulAple  opAons  -­‐  Capitalize  on  compeAtor  hesitaAon  11  
  • 12. Influence  Buying  Behavior  Provide  “valuable”  loyalty  programs  -­‐  Drive  behavior,  not  just  discounts  -­‐  1:1  à  1:Many  à  Many:Many  Offers  &  Coupons  are  not  about  cost  -­‐  Relevant  to  the  consumer  •  Targeted  and  Amely  -­‐  “Just  say  no”  to  SPAM!  12  
  • 13. Influence  Buying  Behavior  Smart  combinaAons  add  value  –  Link  offers  with  loyalty  –  Delight  exisAng  customers  &          quickly  acquire  new  customers  Example:  Starbucks  and  Groupon  -­‐  Deal  =  “Hook”                /    $10  electronic  card  for  $5  -­‐  Loyalty  =  “Reel”        /      Reloadable  for  rewards  -­‐  Results  =  “Catch”  /      100K  takers!  13  
  • 14. Introduce  mobile  opAons  over  Ame  -­‐  Evolve  and  augment  vs.  “flip  the  switch”  -­‐  Let  consumers  choose  Make  it  convenient,  fast,  and  seamless    Use  markeAng  and  ads  to  educate  AND  sell  Influence  Buying  Behavior  14  Manage  the  TransiTon:  TradiTonal  to  mCommerce  
  • 15. •  Marketplace  for  all  things  payments  •  No  “one-­‐size-­‐fits-­‐all”  •  Put  technology  “behind  the  scenes”  •  Leverage  partnerships  to  evolve  and  scale  •  Create  the  opportuniAes  to  drive  “more,  be#er  business”  Influence  Buying  Behavior  15  Drive  Mobile  Payment  AdopTon  &  Acceptance  2013  and  Beyond  
  • 16. …to  solve  the  problem  of  how  to  support  tradiAonal  cash,  credit/debit  payments  AND  mobile  commerce  on  the  merchant  countertop.  A  Secret  Weapon  is  Needed…  16  
  • 17.  The  SoluAon  The  Genius™  Customer  Engagement  Plauorm™  can  take  all  types  of  commerce  so  merchants  never  turn  away  a  paying  customer  ever  again!  17  
  • 18. QuesAons?    18  

×