Merchant circle merchant confidence index survey results

MerchantCircle “Merchant Confidence Index” Survey Results June 9, 2011 MerchantCircle, Inc. 800 W. El Camino Real Mountain View, CA 94070 PROPRIETARY AND CONFIDENTIAL 1

Survey Methodology !   Fielded online April 30th, through June 6th, 2011 !  Invitation to participate sent via email to a random sample of 200,000 MerchantCircle members (out of a membership base of 1.6MM members) !  Total responses: 4,942 –  78.2% of responses from merchants with 1-4 employees –  12.5% of responses from merchants with 5-9 employees –  7.4% of responses from merchants with 10-49 employees –  2.0% of responses from merchants with 50+ employees !  No incentive was offered to complete the survey !  By virtue of the survey methodology (delivered via email and fielded online), responses are expected to come from relatively more “internet-savvy” members !  Merchant Confidence Index tracks track four key questions designed to synopsize the prevailing trends among local business owners. The overall index score is based upon a standardized five-level Likert scale.© 2011 MerchantCircle PROPRIETARY AND CONFIDENTIAL 2

Merchant Confidence Index Calculation Question Average Normalized Change vs. Change vs. Response Score (on a Q1 2011 Q2 2010 Score (on 1-5 100-point Score Score Likert scale) scale) How would you rate today’s 2.86 14.3 -4.7% +2.9% economy compared to twelve months ago? How do you expect your sales 3.54 17.7 +0.6% +7.3% revenues to change over the next three months? How do you expect your 3.11 15.6 +0.1% +2.6% marketing/advertising expenditures to change over the next three months? How do you expect your 3.12 15.6 -0.6% +2.6% company’s headcount to change over the next three months? Merchant Confidence Index Score 63.2 -0.6% +4.0%© 2011 MerchantCircle PROPRIETARY AND CONFIDENTIAL 7

Adoption of specific online marketing services Percent answering yes to the following question: “Are you promoting your business with the following websites/services?” (n=4,170)© 2011 MerchantCircle PROPRIETARY AND CONFIDENTIAL 9

Adoption and repeat usage of daily deals sites Have you offered a daily deal with a group buying site? (n=4,133) Would you offer a daily deal with a group buying site again? (n=388)© 2011 MerchantCircle PROPRIETARY AND CONFIDENTIAL 13

Perception of Daily Deals sites amongst users What did you like about offering a Why wouldn’t you offer a daily deal daily deal? (n=299) again? (n=89)© 2011 MerchantCircle PROPRIETARY AND CONFIDENTIAL 14

Perception of Facebook Deals and Google Offers Why would you choose Facebook Why would you choose Google OffersDeals over Google Offers, Groupon or over Facebook Deals, Groupon or LivingSocial? (n=1,383) LivingSocial? (n=1,260)© 2011 MerchantCircle PROPRIETARY AND CONFIDENTIAL 15

Respondent Profiles PROPRIETARY AND CONFIDENTIAL 19

Merchant circle merchant confidence index survey results

by MerchantCircle on Jun 28, 2011

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