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Coram Life Education - ADEPIS seminar
 

Coram Life Education - ADEPIS seminar

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This presentation gives an idea of the work carried out by Coram Life Education. It focuses on effective ways to deliver alcohol and drug education in a primary school setting, by focusing on life ...

This presentation gives an idea of the work carried out by Coram Life Education. It focuses on effective ways to deliver alcohol and drug education in a primary school setting, by focusing on life skills and social norms.

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    Coram Life Education - ADEPIS seminar Coram Life Education - ADEPIS seminar Presentation Transcript

    • First do no harm Primary Drug Education – First do no harm Pete Kirby Programme Development Manager Coram Life Education www.coramlifeeducation.org.uk
    • First do no harm Work with over 3,500 primary schools See 800,000 children per annum In UK since mid-eighties
    • First do no harm Feedback via headteacher / Ofsted Inspector
    • First do no harm Three Strand Approach Knowledge Attitudes Skills
    • First do no harm What percentage of Y8s in Gloucestershire have never or not often smoked a cigarette? • 51.4% • 72.9% • 96.5% NB This has increased from 91.9% in 2006
    • First do no harm What percentage of Y10 in Gloucestershire report being OK, good or very good at making and keeping friends? • 73.2% • 83.2% • 93.2%
    • First do no harm What percentage of Y8s in Gloucestershire report having never or not often drunk alcohol? • 45.3% • 62.1% • 85.1% • And over half of Y10 (53.8%)
    • First do no harm What percentage of Y8s and Y10s in Gloucestershire have not tried illegal drugs • 78.9% • 85.5% • 93.1% NB This has increased from 90.3% in 2006
    • First do no harm What is the role of knowledge in shaping our decisions?
    • First do no harm “People don‟t smoke for the reasons they shouldn‟t smoke”
    • First do no harm Do traditional approaches to health education work? e.g. show them what it‟s like to be drunk!
    • First do no harm Do traditional approaches to health education work? Teach them about responsible drinking – safe units and all that!
    • First do no harm Do traditional approaches to health education work? Tell them the risks and they won‟t want to do it!
    • First do no harm Do traditional approaches to health education work? Let‟s make it really scary!...
    • First do no harm Do traditional approaches to health education work? …and tell them how bad the scale of the problem is!
    • First do no harm What are social norms? •Humans are group oriented •We are largely influenced by and conform to peer norms
    • First do no harm Professor Wesley Perkins: The „father of social norms marketing” www.alcoholeducationproject.org
    • First do no harm http://www.youtube.com/watch?v=WVIBfY35dGw
    • First do no harm Social norms theory in a nutshell: •We are largely influenced by what we think our peers are doing •Young people (and indeed adults) tend to overestimate the amount of risky behaviour their peers are engaged in •If you can correct people‟s misperceptions of risky behaviour then you can positively impact on those behaviours.
    • First do no harm What‟s the problem with this?
    • First do no harm Spot the odd one out
    • First do no harm Spot the odd one out
    • First do no harm Spot the odd one out
    • First do no harm Revision of our learning outcomes to include: Understand that bullying is unacceptable, but know that for most of the time, most children do not take part in bullying behaviour, or experience bullying. Understand that increasing numbers of young people are choosing not to smoke or drink alcohol Understand the actual norms around smoking / alcohol use and the reasons for common misperceptions of these.
    • First do no harm
    • First do no harm “The approaches which appear to be most effective are those based on social influences and life skills...” Drug prevention programmes in schools: What is the evidence? (Mentor)
    • First do no harm The challenge for drug education educators
    • First do no harm Primary Drug Education – First do no harm Pete Kirby Programme Development Manager Coram Life Education www.coramlifeeducation.org.uk