2. LET FASHION MOVE
HOW TO MAKE THE PLAN COME TURE?
3. Design Part
Find designer to design UNIQLO pavilion. The pavilion will be
moved to all the locations all over the world, so the building
must be easy to move and install.
Inside the Pavilion:
Inside the pavilion there will have different sections for runway
shows, exhibitions, stores and bar. The style will follow UNIQLO’s
fashion style, be clean and simple.
Design the poster, advertisement, invitation card and all the
things will be needed during the event.
4. Communication and PR Part
1.Use social medias to let people know about the event and
2.Invite famous people as a guest for the event.
3.Make posters on the streets and advertisements on
5. Event for Promotion
An online Logo and poster design competition for young
designers. Design a Logo for the fashion tour and posters for
each location. The winner's work will be use during the event.
Hold a press conference before the fashion tour event.
Prepare the fashion shows, stores, exhibitions and parties during
the event. Include settle down the theme of party and guest list,
hire waiters and securities and so on.
Spread the information of the event
Attract more people and create potential costumers
Let people understand the brand value of UNIQLO
7. Marketing Part
1.Research the market situation in each location to choose
which product to sale in each city.
2.Make a price discount during the event to boom the sales.
3.Make an intimate relationship with costumers and ﬁnd the
Simple, comfortable and care is UNIQLO’s value of fashion,
the whole event will follow this value.
The moving pavilion just like a word of UNIQLO, it shows the
value and concept of the brand. Costumer and visitors will
become a traveler in the UNIQLO world.
They can have fun here, relax here, shopping here,
the most important, they can know more about UNIQLO here.