Brand promotion

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Brand promotion

  1. 1. DIGITAL COMMUNICATION UNIQLO BRAND PROMOTION MADE BY: Mengying Xu
  2. 2. 1 Costume includes people of all ages. A very good quality fabrics and clothes. 3 UNIQLO’S “S P A” BUSINESS MODEL 2
  3. 3. CREATIVE IDEA OF EVENT UNIQLO WORLD FASHION TOUR
  4. 4. This is a moving fashion party of Uniqlo, Uniqlo will have a special pavilion for this event which will moving around the world all over the year, every month the event will move to a new city. In each stop, the event will last for 3 days and have a different item for different cities. 12 locations of UNIQLO fashion tour
  5. 5. During the event days, there will have all kinds of activities in the pavilion. Runway shows for new collections Fashion party Exhibitions about company culture There are also Uniqlo stores and bars in the pavilion, you can shopping and have a rest.
  6. 6. UNIQLO MOVING PAVILION
  7. 7. Pavilion: Build by abandoned containers A second use of abandoned materials, every container has its own support structure, it will be easier to install and removed the pavilion, make the event time saving and movable, shows the trend lightening. The wall of some containers will be transform into sliding doors, depend on different styles of the events, they can cut or connect spaces free.
  8. 8. MARKETING GOALS Attract new potential costumers, expand the market. To build a more intimate relationship with costumer, let people know why they can chose Uniqlo. Find more opportunities for Uniqlo to cooperate with other fashion brands. To boost sales.
  9. 9. CONCLUSIONS Simple, comfortable and care is UNIQLO’s velue of fashion, the whole event will follow this value. The moving pavilion just like a word of Uniqlo, it shows the value and concept of the brand, Costumer and visitors will become a traveler in the Uniqlo world. they can have fun here, relax here, shopping here, the most important, they can know more about UNIQLO here.

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