Online and mobile presentation michael111111111111

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Week 7 presentation from Michael Wang

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Online and mobile presentation michael111111111111

  1. 1. Michael 3342551
  2. 2. Market-driven journalism <ul><li>viewers and readers->customers </li></ul><ul><li>news->products </li></ul><ul><li>circulation->markets </li></ul>
  3. 3. Market-driven journalism <ul><li>Macro-level dynamics </li></ul><ul><li>Meso-level dynamics </li></ul><ul><li>Micro-level dynamics </li></ul>
  4. 4. Three dimensions on online journalism <ul><li>Macro-level </li></ul><ul><li>Centralization </li></ul><ul><li>Commercial interest->centralization </li></ul><ul><li>Centralization mitigate by multi-vocality(independent e-journalist) and authority(interaction) </li></ul><ul><li>Control:readers are not given chance to become “co-authors” </li></ul>
  5. 5. Counter examples <ul><li>ABC: i-Caught </li></ul><ul><li>Fox: uReport </li></ul><ul><li>MSNBC: FirstPerson </li></ul><ul><li>CNN: i-Report </li></ul><ul><li>Al Jazeera: Your Media </li></ul><ul><li>Broadcast Interactive Media: YouNews </li></ul><ul><li>e.g. CNN I-Report </li></ul>
  6. 6. <ul><li>Meso-level </li></ul><ul><li>intertexuality->ambigunous line between </li></ul><ul><li>e.g.:Advertorials-> Sony in National Geographic </li></ul>
  7. 7. <ul><li>Meso-level </li></ul><ul><li>lack of clear journalistic standard for advertisings </li></ul>
  8. 9. <ul><li>Micro-level </li></ul><ul><li>New media -> satisfy audience expectation </li></ul><ul><li>To satisfy instantaneous news online regardless of accuracy and verification </li></ul><ul><li>E.g. Jiang Zemin death rumours in Internet </li></ul>
  9. 10. Questions <ul><li>1) Do various type of online advertisings annoy your reading? What is your most hated online advertising ? </li></ul><ul><li>2) Is it necessary to label online advertings or advertorials as &quot;advertising&quot;? </li></ul><ul><li>3) Assumed one news websites posted an article about events of Toyota recall, and sidebars ads is about Honda vehicle, do you think such doing will damage credibility of the news and website? </li></ul>
  10. 11. Most hated online adverting
  11. 12. <ul><li>Thank you </li></ul>

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