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Lead

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The presentation is about how is a news lead made and what are its kinds.

The presentation is about how is a news lead made and what are its kinds.

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  • 1. By: MariA MemoN Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead Lead
  • 2. Contents <ul><li>What is lead? </li></ul><ul><li>Types of Lead. </li></ul><ul><ul><li>Direct Leads. </li></ul></ul><ul><ul><ul><li>Summary Lead. </li></ul></ul></ul><ul><ul><ul><li>Analysis Lead. </li></ul></ul></ul><ul><ul><li>Delayed Leads. </li></ul></ul><ul><ul><ul><li>Anecdotal Lead </li></ul></ul></ul><ul><ul><ul><li>Significant Detail Lead </li></ul></ul></ul><ul><ul><ul><li>Emblem Lead. </li></ul></ul></ul><ul><ul><ul><li>Round-up Lead. </li></ul></ul></ul>
  • 3. What is Lead? <ul><li>First sentence/paragraph of a news article. </li></ul><ul><li>Also called “Topic Sentence”. </li></ul><ul><li>Usually one sentence consists of 18-25 words. </li></ul><ul><li>Summary of whole news. </li></ul><ul><li>Should be compelling and interesting. </li></ul>LEAD
  • 4. Purpose of LEAD <ul><li>Capture the essence of the story </li></ul><ul><li>Encourage the reader to continue </li></ul><ul><li>&amp;quot;Three seconds.. and the reader decides to read or move on to the next story,&amp;quot; </li></ul>
  • 5. How to write a News Lead <ul><li>construct lead using the classic inverse pyramid method, to answer 5 ‘Ws’. </li></ul><ul><li>Answer the most important two or three questions ONLY, in the lead. </li></ul><ul><li>remember to keep it simple, even if the topic is complex. </li></ul><ul><li>paragraph following the lead must support the premise in the lead. Give examples to back up your lead. </li></ul><ul><li>Get more detailed as you go along. Each paragraph that follows the lead should get more and more specific regarding the facts in the lead. This is the inverse pyramid. </li></ul>
  • 6. The Inverse Pyramid <ul><li>The inverted pyramid puts the most newsworthy information at the top, and then the remaining information follows in order of importance, with the least important at the bottom. </li></ul>
  • 7. Types of Lead <ul><li>There are two types of Lead. </li></ul><ul><li>Direct Lead (Summary Lead) </li></ul><ul><ul><li>reveals immediately about story </li></ul></ul><ul><ul><li>summarizes the most important events </li></ul></ul><ul><ul><li>the climax, the result of the investigation, the theme. </li></ul></ul><ul><ul><li>Two types of Direct Lead </li></ul></ul><ul><ul><ul><li>Summary (5 ‘W’s – Covering all essentials of news) </li></ul></ul></ul><ul><ul><ul><li>Analysis () </li></ul></ul></ul><ul><li>Delayed Lead </li></ul><ul><li>Direct Leads further divides into “Summary, &amp; Analysis Lead” &amp; </li></ul><ul><li>Delayed Leads further divides into “Anecdotal, Significant Detail, Emblem, &amp; Round-up Leads” </li></ul>
  • 8. Direct Leads <ul><li>Summary Lead: </li></ul><ul><ul><li>Basic news lead . </li></ul></ul><ul><ul><li>Covers all essential elements </li></ul></ul><ul><ul><li>5w’s 1H. </li></ul></ul><ul><li>Analysis Lead : </li></ul><ul><ul><li>Gives detailed info. </li></ul></ul><ul><ul><li>Full insight of the news. </li></ul></ul>
  • 9. Delayed Leads <ul><li>Anecdotal Lead: </li></ul><ul><ul><li>Short </li></ul></ul><ul><ul><li>Demonstrated through quote. </li></ul></ul><ul><ul><li>Rarely Used. </li></ul></ul><ul><li>Significant Detail Lead: </li></ul><ul><ul><li>Not always detailed. </li></ul></ul><ul><ul><li>Shocking and interesting. </li></ul></ul>

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