An analysis and comparison of 61 Facebook pages in 9 different consumer industries over 3 months: Apr - Jun 2012.
- All 61 Facebook pages analyzed experienced positive fan growth for the 3 month period
- Converse had the highest single page Fan Count and Fan Growth Rate
- Automotive Trucks had the highest industry Fan Growth Rate and Engagement Rate
- Virgin America had the high posting volume: 303 posts. (Average of 3.36 posts every day of the week)