Search engine optimization is the process of improving the volume and quality of traffic to your websites from search engines via natural or organic search results.
Search engines index millions of web sites and yours can be buried deep within those results if it is not optimized properly. Building a web site or adjusting an existing one so that it comes up on the first pages is what this seminar is about.
Over 80 % of consumers use a search engine to find the product or service they need. To be found by these individuals, your site must first be found by search engines and second, your site must have a high ranking.
If they can’t find you you’re losing business opportunities to your competitors.
Things to avoid. Hidden Text Using white text on a white background Including text behind an image Using CSS to hide text Setting the font size to 0 Hidden links Links that are intended to be crawled by Googlebot, but are unreadable to humans because:
The link consists of hidden text (for example, the text color and background color are identical).
CSS has been used to make tiny hyperlinks, as little as one pixel high.
The link is hidden in a small character - for example, a hyphen in the middle of a paragraph.
Things to avoid. Cloaking Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Some examples of cloaking include:
Serving a page of HTML text to search engines, while showing a page of images or Flash to users.
Serving different content to search engines than to users.
Webmaster Guidelines Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites. (Factors that affect your website’s ranking)
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).