Petawawa e business

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Petawawa e business

  1. 1. How you Can PROFIT FROM E-BUSINESS<br />
  2. 2. Virtuo CMS Technologies<br />Web design and development<br />Content Management systems<br />Web communications strategies<br />Two driving beliefs:<br />Website owners and content managers must have complete control of their web content.<br />They need quick access to web experts for advice or assistance.<br />How You Can Profit From E-Business<br />
  3. 3. Seminar Goals<br />What can e-business do for me?<br />Increased visibility for your business<br /> Show dependability and inspire confidence More leads=more salesImproved efficiency<br /> Better communications<br />How You Can Profit From E-Business<br />
  4. 4. Increased visibility<br />How You Can Profit From E-Business<br /><ul><li> Most of the traffic to your site comes form a search engine.</li></li></ul><li>Increased visibility<br />How You Can Profit From E-Business<br />5.30%<br />86.3%<br />3.13%<br />
  5. 5. Increased visibility<br />How You Can Profit From E-Business<br />Paid advertising<br />Organic results<br />
  6. 6. Increased visibility<br />How You Can Profit From E-Business<br /><ul><li> Your position in Google depends on approx 150 different aspects of your site
  7. 7. Your position will be affected by your sector of activity
  8. 8. No one can legitimately guarantee first position ranking
  9. 9. It can take a week, 6 months or more
  10. 10. It is an on going (never ending process)
  11. 11. You are able to affect your position yourself (be careful with SEO companies)
  12. 12. Keywords and phrases
  13. 13. Inbound links
  14. 14. You must continue to use traditional promotional efforts</li></li></ul><li>Show dependability and inspire confidence<br />How You Can Profit From E-Business<br /><ul><li> The first thing people do is visit your website no matter how they heard of you:
  15. 15. Referrals
  16. 16. Yellow pages
  17. 17. Networking – business card
  18. 18. Found online</li></li></ul><li>Show dependability and inspire confidence<br />How You Can Profit From E-Business<br />
  19. 19. More leads = more sales<br />How You Can Profit From E-Business<br />Once people are at your web site you need to engage them rapidly<br /><ul><li> Calls to Action must be prominent
  20. 20. Buy now
  21. 21. Book an appointment
  22. 22. Register
  23. 23. Sign up</li></li></ul><li>More leads = more sales<br />How You Can Profit From E-Business<br />Once people are at your web site you need to engage them rapidly<br /><ul><li> Calls to Action can be specific to your business and target audience</li></li></ul><li>Improved efficiency<br />How You Can Profit From E-Business<br /><ul><li> Email promotional campaigns (permission based)
  24. 24. Online purchases with payment processing
  25. 25. Detailed description of your products and services
  26. 26. Detailed explanation of shipping, services delivery, etc.
  27. 27. Online customer support (FAQ, etc.)
  28. 28. Solicit feedback concerning your services.</li></li></ul><li>Better communications<br />How You Can Profit From E-Business<br /><ul><li> Newsletters
  29. 29. Social media (immediacy)
  30. 30. Blogs
  31. 31. Email using your domain name instead of @gmail or @hotmail</li></li></ul><li>Getting started<br />How You Can Profit From E-Business<br /><ul><li> Domain name
  32. 32. Do a preliminary high level plan (RPM)
  33. 33. Choose a host/consultant
  34. 34. Write good content
  35. 35. What will it cost ?</li></li></ul><li>Getting started – Domain name<br />How You Can Profit From E-Business<br /><ul><li> Consider getting a domain name for your business and your product or service
  36. 36. For example, if your business is ABC Corporation and your product is called </li></ul> Maximize Your Sales, get a domain name called www.ABCCorporation.com <br /> and www.MaximizeYourSales.com.<br /><ul><li> Try to include key words in your domain name.http://www.webconfs.com/keyword-rich-domain-suggestions.php
  37. 37. Short is better for email purposes. People seldom type domain names in browsers
  38. 38. Dashes-in-the-name-are-not-a-problem
  39. 39. Easy to remember
  40. 40. Try to include keywords in the domain name</li></li></ul><li>Getting started – RPM<br />How You Can Profit From E-Business<br /><ul><li> Results
  41. 41. What results do you want from your web site? More sales, better information delivery, streamline your internal processes, bigger market.
  42. 42. Purpose
  43. 43. Why do you want these results. What’s in it for you, your customers, your members, etc.
  44. 44. Map
  45. 45. Make a plan of how you are going to achieve the results you want. (Remember that website projects have a beginning but never end)
  46. 46. How will you promote it
  47. 47. Who will be responsible for content
  48. 48. When will updates be done</li></li></ul><li>Getting started – Choose a host/consultant<br />How You Can Profit From E-Business<br /><ul><li>What do you need to look for?
  49. 49. Advertising (Free or very cheap hosting companies)
  50. 50. Some free hosting companies generate revenue by placing advertising on your site.
  51. 51. Amount of web space
  52. 52. Shouldn’t be a problem these days but better to ask. The amount of space you’ll need will depend on the type of site you create.
  53. 53. FTP access, PHP, ASP, MySQL, MS SQL.
  54. 54. Some free hosting companies require you use their editor to create your site
  55. 55. Make sure the language your web designer plans to use is supported.
  56. 56. Secure Socket Layer (for e-commerce)
  57. 57. Make sure your hosting company offers this if you are planning to sell on line (payments)
  58. 58. There is generally additional cost for SSL</li></li></ul><li>Getting started – Choose a host/consultant<br />How You Can Profit From E-Business<br /><ul><li>What do you need to look for?
  59. 59. File sizes and types
  60. 60. Watch for this. Some free hosts limit the file size you can upload to your site
  61. 61. Reliability and speed of access
  62. 62. This is extremely important. A site that is frequently down will lose a lot of visitors. If someone finds your site on a search engine, and he tries to access it but finds that it is down, he'll simply go down the list to find another site. Slow access is also very frustrating for visitors (and for you too, when you upload your site). How do you know if a host is reliable or fast? Get feedback, or try it out yourself over a period of time, both during peak as well as non-peak hours. </li></li></ul><li>Getting started – Choose a host/consultant<br />How You Can Profit From E-Business<br /><ul><li>What do you need to look for?
  63. 63. Technical support
  64. 64. Do they offer technical support. Make sure to find out how they charge if you do need to call them. Is it included, or is there a fee per call?
  65. 65. Email, web mail, auto responders
  66. 66. Do they offer email with their hosting package? Do they offer web mail software?
  67. 67. Server
  68. 68. Do you need a windows or Linux based server? It will depend what programming language and database your site requires.
  69. 69. Price
  70. 70. price is always a factor, you should realise that you often get what you pay for, although it's not necessarily true that the most expensive hosts are the best.</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li> Topics covered in this section
  71. 71. How users read on the web
  72. 72. Increasing credibility
  73. 73. Measuring the effect of good writing
  74. 74. 10 (or so) tips for good writing </li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li> How users read on the web
  75. 75. They don’t
  76. 76. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences
  77. 77. 79 percent of test users always scanned any new page they came across;
  78. 78. only 16 percent read word-by-word. </li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li> F shaped pattern for reading web content
  79. 79. This dominant reading pattern looks somewhat like an F and has the following three components:
  80. 80. Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
  81. 81. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
  82. 82. Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetrackingheatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem. </li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li> How users read on the web</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Implications of the F Pattern
  83. 83. Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
  84. 84. The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
  85. 85. Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>As a result, Web pages have to employ scannable text
  86. 86. highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
  87. 87. meaningful sub-headings (not "clever" ones)
  88. 88. bulleted lists
  89. 89. one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
  90. 90. The inverted pyramid style, starting with the conclusion
  91. 91. half the word count (or less) than conventional writing</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Credibility, you must communicate trustworthiness
  92. 92. Design quality: professional appearance feels solid; clear navigation conveys respect for customers and an implied promise of good service. Typos or difficult navigation communicate disregard for the users.www.dpgraph.com
  93. 93. Up-front disclosure of all aspects of the customer relationship. For example, reveal shipping charges (shipping policy and examples) immediately rather than waiting until after the user has placed an order. You may cheat a few people into ordering by hiding the shipping costs, but many more will abandon the site at an early stage of the process. And those users who do get cheated will only be suckers once.</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Credibility, you must communicate trustworthiness
  94. 94. Comprehensive, correct, and current content and product selection feel solid. If a site has product photos, it should have good shots of all products. Haphazard, random content signal a brittle service. Usability tests of a map site were done that did not show a recently constructed bridge: users instantly lost faith in the site and wondered what else was missing from the maps.
  95. 95. Connected to the rest of the Web with links in and out. Not being afraid to link to other sites is a sign of confidence, and third-party sites are much more credible than anything you can say yourself. Isolated sites feel like they have something to hide.</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Credibility, you must communicate trustworthiness
  96. 96. Comprehensive, correct, and current content and product selection feel solid. If a site has product photos, it should have good shots of all products. Haphazard, random content signal a brittle service. Usability tests of a map site were done that did not show a recently constructed bridge: users instantly lost faith in the site and wondered what else was missing from the maps.
  97. 97. Connected to the rest of the Web with links in and out. Not being afraid to link to other sites is a sign of confidence, and third-party sites are much more credible than anything you can say yourself. Isolated sites feel like they have something to hide.</li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Promotional writing (control condition)
  98. 98. using the "marketese" found on many commercial websites </li></ul>Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000),Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). <br />
  99. 99. Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Scannable layout (47% usability improvement)</li></ul>Using the same text as the control condition in a layout that facilitated scanning <br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were: <br /><ul><li>Fort Robinson State Park (355,000 visitors)
  100. 100. Scotts Bluff National Monument (132,166)
  101. 101. Arbor Lodge State Historical Park & Museum (100,000)
  102. 102. Carhenge (86,598)
  103. 103. Stuhr Museum of the Prairie Pioneer (60,002)
  104. 104. Buffalo Bill Ranch State Historical Park (28,446). </li></li></ul><li>Getting started – Write good content<br />How You Can Profit From E-Business<br /><ul><li>Promotional writing (124% usability improvement)
  105. 105. using all three improvements in writing style together: concise, scannable, and objective </li></ul> In 1996, six of the most-visited places in Nebraska were:<br /><ul><li>Fort Robinson State Park
  106. 106. Scotts Bluff National Monument
  107. 107. Arbor Lodge State Historical Park & Museum
  108. 108. Carhenge
  109. 109. Stuhr Museum of the Prairie Pioneer
  110. 110. Buffalo Bill Ranch State Historical Park </li></li></ul><li>Getting started – What will it cost ?<br />How You Can Profit From E-Business<br /><ul><li> The answer is : “it depends on”
  111. 111. Who does your site
  112. 112. Features and complexity
  113. 113. Number of pages
  114. 114. Informational or e-commerce
  115. 115. Custom data manipulation
  116. 116. who will maintain it (on-going cost)</li></li></ul><li>Getting started – What will it cost ?<br />How You Can Profit From E-Business<br /><ul><li>Informational or Small Business Web Site Cost
  117. 117. 8 to 16 Web pages
  118. 118. Custom graphics
  119. 119. Stock photos
  120. 120. Little or no flash
  121. 121. Web forms sending to email accounts
  122. 122. Project duration: 30 to 75 days (not assuming a consistent 8 hour a day)
  123. 123. Web site cost range: $2,000 to $6,000</li></li></ul><li>Getting started – What will it cost ?<br />How You Can Profit From E-Business<br /><ul><li>Corporate (100 or more employees) Web Site Cost:
  124. 124. 25 to 75 Web pages
  125. 125. Some flash or jquery
  126. 126. High quality design work on all Web pages
  127. 127. Content management system
  128. 128. Extra components: Intranet, calendars, web site search
  129. 129. Project duration: 60 to 90 days
  130. 130. Web site cost range: $10,000 to $25,000</li></li></ul><li>Getting started – What will it cost ?<br />How You Can Profit From E-Business<br /><ul><li>Ecommerce Web Site Cost:
  131. 131. 100 to 1000 products
  132. 132. Shopping cart
  133. 133. Payment gateway integration
  134. 134. Product descriptions and images
  135. 135. Sales tax and shipping calculation
  136. 136. Customer and administrative control panel
  137. 137. Project duration: 60 to 120 days
  138. 138. Web site cost range: $5,000 to $15,000</li></li></ul><li>Getting started – What will it cost ?<br />How You Can Profit From E-Business<br /><ul><li>Database Driven Web Site or Web Application :
  139. 139. Dynamic Web pages 20 to 2,000
  140. 140. Administrative control panel for web site management
  141. 141. Advanced programming skill sets required
  142. 142. Interactivity with web site visitor
  143. 143. Enterprise database (MS SQL Server or MySQL)
  144. 144. Project duration: 90 to 180 days
  145. 145. Web site cost range: $6,000 to $35,000</li></li></ul><li>Getting started – What will it cost ?<br />How You Can Profit From E-Business<br /><ul><li>Example sites:
  146. 146. www.quiltersmisbeehaven.com
  147. 147. www.rugman.com</li></li></ul><li>Seminar Goals<br />Workshop 1 May 19th<br />What can e-business do for me? Where do I start? How will customers find me?<br />Workshop 2 June 9th<br />How will customers find me ? (continued)How do I convert visitors to customers?How can I use Social media?<br />To provide small business owners with the information and tools necessary to help them get started (or get further) in the world of e-business.<br />How You Can Profit From E-Business<br />

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