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Petawawa e business
Petawawa e business
Petawawa e business
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Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
Petawawa e business
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  • 1. How you Can PROFIT FROM E-BUSINESS
  • 2. Virtuo CMS Technologies
    Web design and development
    Content Management systems
    Web communications strategies
    Two driving beliefs:
    Website owners and content managers must have complete control of their web content.
    They need quick access to web experts for advice or assistance.
    How You Can Profit From E-Business
  • 3. Seminar Goals
    What can e-business do for me?
    Increased visibility for your business
    Show dependability and inspire confidence More leads=more salesImproved efficiency
    Better communications
    How You Can Profit From E-Business
  • 4. Increased visibility
    How You Can Profit From E-Business
    • Most of the traffic to your site comes form a search engine.
  • Increased visibility
    How You Can Profit From E-Business
    5.30%
    86.3%
    3.13%
  • 5. Increased visibility
    How You Can Profit From E-Business
    Paid advertising
    Organic results
  • 6. Increased visibility
    How You Can Profit From E-Business
    • Your position in Google depends on approx 150 different aspects of your site
    • 7. Your position will be affected by your sector of activity
    • 8. No one can legitimately guarantee first position ranking
    • 9. It can take a week, 6 months or more
    • 10. It is an on going (never ending process)
    • 11. You are able to affect your position yourself (be careful with SEO companies)
    • 12. Keywords and phrases
    • 13. Inbound links
    • 14. You must continue to use traditional promotional efforts
  • Show dependability and inspire confidence
    How You Can Profit From E-Business
    • The first thing people do is visit your website no matter how they heard of you:
    • 15. Referrals
    • 16. Yellow pages
    • 17. Networking – business card
    • 18. Found online
  • Show dependability and inspire confidence
    How You Can Profit From E-Business
  • 19. More leads = more sales
    How You Can Profit From E-Business
    Once people are at your web site you need to engage them rapidly
  • More leads = more sales
    How You Can Profit From E-Business
    Once people are at your web site you need to engage them rapidly
    • Calls to Action can be specific to your business and target audience
  • Improved efficiency
    How You Can Profit From E-Business
    • Email promotional campaigns (permission based)
    • 24. Online purchases with payment processing
    • 25. Detailed description of your products and services
    • 26. Detailed explanation of shipping, services delivery, etc.
    • 27. Online customer support (FAQ, etc.)
    • 28. Solicit feedback concerning your services.
  • Better communications
    How You Can Profit From E-Business
    • Newsletters
    • 29. Social media (immediacy)
    • 30. Blogs
    • 31. Email using your domain name instead of @gmail or @hotmail
  • Getting started
    How You Can Profit From E-Business
    • Domain name
    • 32. Do a preliminary high level plan (RPM)
    • 33. Choose a host/consultant
    • 34. Write good content
    • 35. What will it cost ?
  • Getting started – Domain name
    How You Can Profit From E-Business
    • Consider getting a domain name for your business and your product or service
    • 36. For example, if your business is ABC Corporation and your product is called
    Maximize Your Sales, get a domain name called www.ABCCorporation.com
    and www.MaximizeYourSales.com.
    • Try to include key words in your domain name.http://www.webconfs.com/keyword-rich-domain-suggestions.php
    • 37. Short is better for email purposes. People seldom type domain names in browsers
    • 38. Dashes-in-the-name-are-not-a-problem
    • 39. Easy to remember
    • 40. Try to include keywords in the domain name
  • Getting started – RPM
    How You Can Profit From E-Business
    • Results
    • 41. What results do you want from your web site? More sales, better information delivery, streamline your internal processes, bigger market.
    • 42. Purpose
    • 43. Why do you want these results. What’s in it for you, your customers, your members, etc.
    • 44. Map
    • 45. Make a plan of how you are going to achieve the results you want. (Remember that website projects have a beginning but never end)
    • 46. How will you promote it
    • 47. Who will be responsible for content
    • 48. When will updates be done
  • Getting started – Choose a host/consultant
    How You Can Profit From E-Business
    • What do you need to look for?
    • 49. Advertising (Free or very cheap hosting companies)
    • 50. Some free hosting companies generate revenue by placing advertising on your site.
    • 51. Amount of web space
    • 52. Shouldn’t be a problem these days but better to ask. The amount of space you’ll need will depend on the type of site you create.
    • 53. FTP access, PHP, ASP, MySQL, MS SQL.
    • 54. Some free hosting companies require you use their editor to create your site
    • 55. Make sure the language your web designer plans to use is supported.
    • 56. Secure Socket Layer (for e-commerce)
    • 57. Make sure your hosting company offers this if you are planning to sell on line (payments)
    • 58. There is generally additional cost for SSL
  • Getting started – Choose a host/consultant
    How You Can Profit From E-Business
    • What do you need to look for?
    • 59. File sizes and types
    • 60. Watch for this. Some free hosts limit the file size you can upload to your site
    • 61. Reliability and speed of access
    • 62. This is extremely important. A site that is frequently down will lose a lot of visitors. If someone finds your site on a search engine, and he tries to access it but finds that it is down, he'll simply go down the list to find another site. Slow access is also very frustrating for visitors (and for you too, when you upload your site). How do you know if a host is reliable or fast? Get feedback, or try it out yourself over a period of time, both during peak as well as non-peak hours.
  • Getting started – Choose a host/consultant
    How You Can Profit From E-Business
    • What do you need to look for?
    • 63. Technical support
    • 64. Do they offer technical support. Make sure to find out how they charge if you do need to call them. Is it included, or is there a fee per call?
    • 65. Email, web mail, auto responders
    • 66. Do they offer email with their hosting package? Do they offer web mail software?
    • 67. Server
    • 68. Do you need a windows or Linux based server? It will depend what programming language and database your site requires.
    • 69. Price
    • 70. price is always a factor, you should realise that you often get what you pay for, although it's not necessarily true that the most expensive hosts are the best.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Topics covered in this section
    • 71. How users read on the web
    • 72. Increasing credibility
    • 73. Measuring the effect of good writing
    • 74. 10 (or so) tips for good writing
  • Getting started – Write good content
    How You Can Profit From E-Business
    • How users read on the web
    • 75. They don’t
    • 76. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences
    • 77. 79 percent of test users always scanned any new page they came across;
    • 78. only 16 percent read word-by-word.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • F shaped pattern for reading web content
    • 79. This dominant reading pattern looks somewhat like an F and has the following three components:
    • 80. Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
    • 81. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
    • 82. Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetrackingheatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • How users read on the web
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Implications of the F Pattern
    • 83. Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
    • 84. The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
    • 85. Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • As a result, Web pages have to employ scannable text
    • 86. highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
    • 87. meaningful sub-headings (not "clever" ones)
    • 88. bulleted lists
    • 89. one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
    • 90. The inverted pyramid style, starting with the conclusion
    • 91. half the word count (or less) than conventional writing
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Credibility, you must communicate trustworthiness
    • 92. Design quality: professional appearance feels solid; clear navigation conveys respect for customers and an implied promise of good service. Typos or difficult navigation communicate disregard for the users.www.dpgraph.com
    • 93. Up-front disclosure of all aspects of the customer relationship. For example, reveal shipping charges (shipping policy and examples) immediately rather than waiting until after the user has placed an order. You may cheat a few people into ordering by hiding the shipping costs, but many more will abandon the site at an early stage of the process. And those users who do get cheated will only be suckers once.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Credibility, you must communicate trustworthiness
    • 94. Comprehensive, correct, and current content and product selection feel solid. If a site has product photos, it should have good shots of all products. Haphazard, random content signal a brittle service. Usability tests of a map site were done that did not show a recently constructed bridge: users instantly lost faith in the site and wondered what else was missing from the maps.
    • 95. Connected to the rest of the Web with links in and out. Not being afraid to link to other sites is a sign of confidence, and third-party sites are much more credible than anything you can say yourself. Isolated sites feel like they have something to hide.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Credibility, you must communicate trustworthiness
    • 96. Comprehensive, correct, and current content and product selection feel solid. If a site has product photos, it should have good shots of all products. Haphazard, random content signal a brittle service. Usability tests of a map site were done that did not show a recently constructed bridge: users instantly lost faith in the site and wondered what else was missing from the maps.
    • 97. Connected to the rest of the Web with links in and out. Not being afraid to link to other sites is a sign of confidence, and third-party sites are much more credible than anything you can say yourself. Isolated sites feel like they have something to hide.
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Promotional writing (control condition)
    • 98. using the "marketese" found on many commercial websites
    Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000),Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).
  • 99. Getting started – Write good content
    How You Can Profit From E-Business
    • Scannable layout (47% usability improvement)
    Using the same text as the control condition in a layout that facilitated scanning
    Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were:
    • Fort Robinson State Park (355,000 visitors)
    • 100. Scotts Bluff National Monument (132,166)
    • 101. Arbor Lodge State Historical Park & Museum (100,000)
    • 102. Carhenge (86,598)
    • 103. Stuhr Museum of the Prairie Pioneer (60,002)
    • 104. Buffalo Bill Ranch State Historical Park (28,446).
  • Getting started – Write good content
    How You Can Profit From E-Business
    • Promotional writing (124% usability improvement)
    • 105. using all three improvements in writing style together: concise, scannable, and objective
    In 1996, six of the most-visited places in Nebraska were:
    • Fort Robinson State Park
    • 106. Scotts Bluff National Monument
    • 107. Arbor Lodge State Historical Park & Museum
    • 108. Carhenge
    • 109. Stuhr Museum of the Prairie Pioneer
    • 110. Buffalo Bill Ranch State Historical Park
  • Getting started – What will it cost ?
    How You Can Profit From E-Business
    • The answer is : “it depends on”
    • 111. Who does your site
    • 112. Features and complexity
    • 113. Number of pages
    • 114. Informational or e-commerce
    • 115. Custom data manipulation
    • 116. who will maintain it (on-going cost)
  • Getting started – What will it cost ?
    How You Can Profit From E-Business
    • Informational or Small Business Web Site Cost
    • 117. 8 to 16 Web pages
    • 118. Custom graphics
    • 119. Stock photos
    • 120. Little or no flash
    • 121. Web forms sending to email accounts
    • 122. Project duration: 30 to 75 days (not assuming a consistent 8 hour a day)
    • 123. Web site cost range: $2,000 to $6,000
  • Getting started – What will it cost ?
    How You Can Profit From E-Business
    • Corporate (100 or more employees) Web Site Cost:
    • 124. 25 to 75 Web pages
    • 125. Some flash or jquery
    • 126. High quality design work on all Web pages
    • 127. Content management system
    • 128. Extra components: Intranet, calendars, web site search
    • 129. Project duration: 60 to 90 days
    • 130. Web site cost range: $10,000 to $25,000
  • Getting started – What will it cost ?
    How You Can Profit From E-Business
    • Ecommerce Web Site Cost:
    • 131. 100 to 1000 products
    • 132. Shopping cart
    • 133. Payment gateway integration
    • 134. Product descriptions and images
    • 135. Sales tax and shipping calculation
    • 136. Customer and administrative control panel
    • 137. Project duration: 60 to 120 days
    • 138. Web site cost range: $5,000 to $15,000
  • Getting started – What will it cost ?
    How You Can Profit From E-Business
    • Database Driven Web Site or Web Application :
    • 139. Dynamic Web pages 20 to 2,000
    • 140. Administrative control panel for web site management
    • 141. Advanced programming skill sets required
    • 142. Interactivity with web site visitor
    • 143. Enterprise database (MS SQL Server or MySQL)
    • 144. Project duration: 90 to 180 days
    • 145. Web site cost range: $6,000 to $35,000
  • Getting started – What will it cost ?
    How You Can Profit From E-Business
    • Example sites:
    • 146. www.quiltersmisbeehaven.com
    • 147. www.rugman.com
  • Seminar Goals
    Workshop 1 May 19th
    What can e-business do for me? Where do I start? How will customers find me?
    Workshop 2 June 9th
    How will customers find me ? (continued)How do I convert visitors to customers?How can I use Social media?
    To provide small business owners with the information and tools necessary to help them get started (or get further) in the world of e-business.
    How You Can Profit From E-Business

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