Executive Seminar Member-Centric web strategies Alain Vachon  President and CEO Virtuo.CA  CMS Technologies Welcome!
© Virtuo CMS Technologies INC Introductions <ul><li>Who are you and why are you here today? </li></ul><ul><li>What kind of...
<ul><li>No more then 30 seconds
2 pages
The power of search
Web real estate (location, location, location!)
Self-serve and task management
Popularity and relevance
Email address – the new Internet Passport
Simple and efficient web apps
Adwords
Analytics
Video </li></ul>1 1 2 3 1 1 2 2 2 2 2 3 1 1 2 3 1 1 2 3 1 1 2 2 2 2 2 3 3 3 3 3 © Virtuo CMS Technologies INC Today's Inte...
<ul><li>Generaly, members want to : </li></ul><ul><ul><li>Communicate and have a conversation with you
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Member Centric web strategies

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  • Remerciement de la part de Bernard aux participants pour s’être déplacé et d’avoir décidé de voir à l’amélioration de leur stratégie web. Présentation d’Alain Vachon, spécialiste en communication électronique avec plus de 10 ans d’expérience en communication stratégique et CEO de Virtuo CMS Technologies. Cet atelier et non sollicitant. Expliquer l’utilité de la vidéo. Today, we will be working together to help you and your orgnisation towards a member-centric web strategy as opposed to as Organisation centric website. Firstly, I’d like to get to know you better….
  • Indicate parameters for the round table
  • No more then 30 seconds 2 pages If they don’t find what they are looking for they will leave… The power of search Self-serve and task management Web real estate (location, location, location!) Popularity and relevance Email address – the new Internet Passport Simple and efficient web apps
  • Member Centric web strategies

    1. 1. Executive Seminar Member-Centric web strategies Alain Vachon President and CEO Virtuo.CA CMS Technologies Welcome!
    2. 2. © Virtuo CMS Technologies INC Introductions <ul><li>Who are you and why are you here today? </li></ul><ul><li>What kind of challenges do you have with your web site? </li></ul><ul><li>What issues have you tried to solve concerning your web strategy? </li></ul><ul><li>Do you currently have a membership management system? </li></ul><ul><li>In your opinion, what works and what doesn't work when it comes to the web in your organisation? </li></ul>
    3. 3. <ul><li>No more then 30 seconds
    4. 4. 2 pages
    5. 5. The power of search
    6. 6. Web real estate (location, location, location!)
    7. 7. Self-serve and task management
    8. 8. Popularity and relevance
    9. 9. Email address – the new Internet Passport
    10. 10. Simple and efficient web apps
    11. 11. Adwords
    12. 12. Analytics
    13. 13. Video </li></ul>1 1 2 3 1 1 2 2 2 2 2 3 1 1 2 3 1 1 2 3 1 1 2 2 2 2 2 3 3 3 3 3 © Virtuo CMS Technologies INC Today's Internet: trends and standards
    14. 14. <ul><li>Generaly, members want to : </li></ul><ul><ul><li>Communicate and have a conversation with you
    15. 15. Share with other members
    16. 16. Manage their own information
    17. 17. Receive information
    18. 18. Receive information in exchage for their membership fee
    19. 19. Find what they are looking for </li></ul></ul>© Virtuo CMS Technologies INC Know your members' needs and wants
    20. 20. © Virtuo CMS Technologies INC Breakout session 1 What do you want to include on your web site?
    21. 21. © Virtuo CMS Technologies INC Breakout session 2 What do you want your members to do on your web site?
    22. 22. © Virtuo CMS Technologies INC Breakout session 3 In your opinion, what do your members want to do on your web site?
    23. 23. Health break Member-Centric web strategies
    24. 24. © Virtuo CMS Technologies INC Generally accepted good practices <ul><li>Targeted content
    25. 25. Simple entry page with calls to action (Task oriented) (CECLF)
    26. 26. Prioritize above the fold
    27. 27. Speak the users language – less jargon
    28. 28. State the obvious!
    29. 29. Web specific authoring
    30. 30. Drive trafic with relevant content and communication
    31. 31. Measurable applications ( AWStats )
    32. 32. Search vs. Findability
    33. 33. Less is more ( Yahoo! versus Google ) </li></ul>This is not a link!!!
    34. 34. © Virtuo CMS Technologies INC 10 strategies used by member centric organisations <ul><li>Facilitate comunciation between members (blogs, forums, email campaigns, newsletters)
    35. 35. Facilitate two way communication between members and the organisation
    36. 36. Create an FAQ
    37. 37. Self serve membership information management tools (renewal, promotion, administration)
    38. 38. Demistify and use E-commerce
    39. 39. Collect feedback
    40. 40. Designated search officer (Search words and phrases management)
    41. 41. Deliver value
    42. 42. Visitor specific content (media, public, current and future members)
    43. 43. Dynamic members directory (public versus private) </li></ul>
    44. 44. © Virtuo CMS Technologies INC The 7 steps towards a Member-centric web strategy <ul><li>Obtain data (quantitative)
    45. 45. Survey members and users ( qualitative and quantitative)
    46. 46. Analyse data
    47. 47. Identify members' needs and your needs... then synergize!
    48. 48. Plan your flip
    49. 49. Make it happen
    50. 50. Start over! </li></ul>
    51. 51. © Virtuo CMS Technologies INC Oranisation centric web sites <ul><li>The government of Canada </li></ul>L ooking for someone <ul><li>Le gouvernement du Québec </li></ul>I am looking for someone The Ontario Association for Family Mediation Does the GAP try to sell you their president?
    52. 52. © Virtuo CMS Technologies INC Member-centric web sites Juvenile Diabetes Research Foundation (JDRF) <ul><li>Barack Obama </li></ul>
    53. 53. © Virtuo CMS Technologies INC Open discussion Does your organization have a member-centric web strategy?
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