E-Marketing Bernard Charlebois VP Market Development Virtuo.ca CMS Technologies

Seminar Goal To provide business owners with information on using online marketing techniques to promote and advertise their business.

To provide business owners with information on using online marketing techniques to promote and advertise their business.

What is “Internet Marketing”?

Internet Marketing Internet marketing refers to strategies to promote your business online. Definition: It is important to remember that any Internet marketing strategy should be part of your overall marketing strategy. This includes online and traditional offline marketing.

It is important to remember that any Internet marketing strategy should be part of your overall marketing strategy.

This includes online and traditional offline marketing.

Popular Methods of Online Marketing Search Engine Optimization Online Display advertising Email Marketing Social Media Strategies

Search Engine Optimization

Online Display advertising

Email Marketing

Social Media Strategies

What is Online Display Advertising? Online display advertising can be defined as using the Internet as an advertising medium (i.e. promotional messages appear on other websites and/or search engine results pages). Definition:

E-mail marketing is a form of direct marketing which uses e-mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business. sending e-mails to a specific target audience with the purpose of acquiring new customers. Adding advertisements to e-mails sent by other companies to their customers. What is e-mail Marketing?

E-mail marketing is a form of direct marketing which uses e-mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.

sending e-mails to a specific target audience with the purpose of acquiring new customers.

Adding advertisements to e-mails sent by other companies to their customers.

E-mail Tips & Techniques Use a high impact subject line. Make sure your web address appears early. Provide a link to a relevant landing page. Identify the user’s pain quickly. Use a classic problem/solution format. Write with enthusiasm

Use a high impact subject line.

Make sure your web address appears early. Provide a link to a relevant landing page.

Identify the user’s pain quickly. Use a classic problem/solution format.

Write with enthusiasm

Social Media Marketing Definition: Social Media Marketing is an approach to marketing your business by using electronic social media to raise visibility and to promote products and services. Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. They are a collaborative way of using the web to enhance creativity and knowledge exchange.

Popular Sites

Other Forms of Social Networking Blogging A blog is a website (maintained by an individual or organization) where people post entries of commentary, or other material such as graphics or video. Web Syndication (RSS) A form of syndication in which a section of a website is made available for other sites to use. Social Bookmarking Refers to saving web links to websites that you want to remember and/or share with other people. You can save these bookmarks for yourself, or share with others.

Blogging

A blog is a website (maintained by an individual or organization) where people post entries of commentary, or other material such as graphics or video.

Web Syndication (RSS)

A form of syndication in which a section of a website is made available for other sites to use.

Social Bookmarking

Refers to saving web links to websites that you want to remember and/or share with other people. You can save these bookmarks for yourself, or share with others.

The trends Even in recessionary times more than 50% of marketers are increasing spending on social media The phenomenon 2 thirds of internet users visit social networking sites. The sector accounts for over 10% of all internet time Facebook - 300 million users Twitter - approx 7 million users Youtube - 1 billion views per day (Oct 9 th ) LinkedIn – approx 50 million users

The trends Even in recessionary times more than 50% of marketers are increasing spending on social media

The phenomenon 2 thirds of internet users visit social networking sites. The sector accounts for over 10% of all internet time

Facebook - 300 million users

Twitter - approx 7 million users

Youtube - 1 billion views per day (Oct 9 th )

LinkedIn – approx 50 million users

Bernard Charlebois (613) 590-1111 ext 2025 www.virtuo.ca Questions?