TVBWF Wine Meeting Presentation

  • 741 views
Uploaded on

Information regarding Temecula Valley Balloon and Wine Festival, marketing, demographics and winer consumption.

Information regarding Temecula Valley Balloon and Wine Festival, marketing, demographics and winer consumption.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
741
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
14
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Temecula valleyballoon &winefestival
    It’s a GRAPE Love Affair
  • 2. Marketing& Public relations
    Print 68.6 million impressions.
    Appeared in 30 publications
    13 Magazines including Westways
    17 Newspapers including
    Los Angeles Times,
    Orange County Register,
    San Diego Union Tribune
     
  • 3. Five television shows
    Channel 6 Ruben Galvan (San Diego)
    Channel 5 Gayle Anderson (Los Angeles)
    PBS California Life With Heather Dawson
    Pilot show with news anchor Jane Monreal “See Jane Run”
    Broadcast spots highlighting Festival on NBC, Los Angeles
    Broadcast spots highlighting Festival on ABC, Los Angeles
    Broadcast spots highlighting Festival on ABC, San Diego
    Wealth TV – Cable in San Diego
  • 4.
    • 2,250 inches of Printed publicity in newspapers, periodicals and magazines.
    • 5. More than doubled our print impressions over the previous year.
    • 6. NC TIMES & Californian 4 page insert prior to the Festival and 3 page review after event
    • 7. FRONT COVER on Press-Enterprise Entertainment Insert week of Festival
    • 8. FRONT COVER on NC Times Entertainment Insert week of Event
    • 9. FRONT COVER and 4 page pull out in NEIGHBORS NEWSPAPER June edition
    • 10. Full page color cover of event in Jurupa, Colton and Loma Linda News
  • 2009GOLD MEDALWine Competition
    Guest Judge from KTIE 590 “Let’s Dine Out” Allan Borgan
    Plus judges from:
    • Temecula Creek Inn
    • 11. Pechanga Resort & Casino
    • 12. ?
    Winners were announced
    • E-blast
    • 13. Californian
    • 14. Neighbors Newspaper
    • 15. KTIE 590 Radio
    • 16. KTLA-5 - Television News
    • 17. San Diego 6 – Television News
    • 18. At Festival
    • 19. In Press-Kits given to media attending event
  • 2009 advertising
    RADIO
    94.7 The Wave
    95.5 Klos
    K-earth 101
    KOST FM
    KNX 1070
    Melinda Lee Endorsement
    Go-Country
    Kfrog 95.1 & 92.9
    KOLA 99.9 FM
    KATY Radio
    Q103
    Smooth Jazz
    KYZY
    KSON
    KIFM
    PRINT
    North County Times/Californian
    Neighbors
    Valley Business Journal
    OC Digest
    TELEVISION
    Time Warner in Southwest Riverside
    Orange County
    North San Diego
    FIOS/Verizon Cable in
    Inland Empire
    Orange County
    Los Angeles
    NETWORKS USED
    FOOD
    A&E
    TRAVEL
    USA
    TNT
    CNN
    CMT
    LIFETIME
    BILLBOARD
    INTERNET
  • 20. WE SELLWINE!
    2009 Temecula Valley Balloon &
    WINE Festival
    Beverage costs:
    • 81% Spent in Wine
    • 21. ?cases
    • 22. (Southern California Wine Country Wines!)
    • 23. 19% Spent on Beer
  • PROVIDINGQUALITYwine lovers’experience
    Most Variety of Cheese & Specialty Deli Foods Served in 2009.
    • Atheno’s Spreads & Pita Chips
    • 24. Kerrygold Gourmet Irish Cheese
    • 25. Wellington Crackers
    (sponsor provided one box for every wine tasting customer intentionally)
    Food & Wine Pairing 3rd Year Sell Out!
  • 29. High incomedesirableaudience
    • 52% between 36 to 55;
    • 30. 60% household income over $76,000
    • 31. 34% household income over $100,000
    • 32. 36% reside in the
    Los Angeles/Orange County DMA
    • 38% reside in Riverside County
    • 33. 13% reside in San Diego County
  • 34.
  • 35. 2010 marketing
    SOCIAL MEDIA CAMPAIGN
    Utilizing
    Designed to Drive Fans, Followers & Guests:
    • To Sponsors place of Business
    • 42. Sign up as a fan, follower for future communications
    • 43. Develop Buzz about Festival before advertising
  • More marketing
    RADIO
    TELEVISION
    PRINT
    INTERNET
    BILLBOARD
    PUBLIC RELATIONS
    Includes Blog, Internet, Print, Television Network News
  • 44. OUR MASCOTVINNIE
    • Implemented in 2008 for 25th Event
    • 45. Named after Vince Cilurzo
    • 46. Now used as friendly icon for web and social media spokesperson
    • 47. He is a person… identity is secret
  • Improvedlake skinnerexperience
    $7 Million in Renovations
    New Sloped & Graded Amphitheater
  • 48. SIGN UP TODAY!
    Be a part of the
    Food & Wine Pairing
    Wine Competition
    Social Media /Festival Contest
    Visit us at www.tvbwf.com
    Facebook at Temecula Valley Balloon & Wine Festival
    Twitter at Temecula VBWine