Clash is a popularmusic and fashion magazine based inthe United Kingdom. Its magazinetitle is published 12 times a year. Ithas a circulation of around 40,000.The magazine alternates betweenmodern bands such as Coldplay, TheProdigyand Oasis as well as hip-hopartists like Jay-Z, KanyeWest and Beastie Boys, who have allhad cover spots in recent issues. Itfeatures reviews of music, films andhigh-street fashion as well asinterviews with music stars andsections on new music. Themagazine won the Best NewMagazine award in 2004 at the PPAMagazine Awards and has wonfurther awards in England andScotland.
MASTHEAD The title is very bold and it stands out because it is all white and very large, this will draw reader in because it is very obvious. It has been edited to be behind the models head. A heavy sans- serif font is used for the mast head. OTHER This is the only piece of text other than the master head, it reads “HEAVENLY”. This isn’t very descriptive and it doesn’t give you a clear image of what the magazine holds inside. But it does drawthe audience in and make them want to know more because it stands out so much. Because there isntmuch text it is hard to analyse the language and see The magazine is very simplistic, there wether this is a formal or informal magazine. This are no kickers, cover line or by line. text is in clash’s own font which can be found repeatedly through their other issues.
COLOUR SCHEMEThe colour scheme for this cover is blue, white and red, which is very minimalistic keeping in theme with the rest of the magazine. The blue is in thebackground of the image and inthe model’s eyes. The white is in the masthead, the word‘heavenly’, the model’s skin (it is very pale and might have beenedited to be this colour) and her dress. The red is in her hair and her lips. The blue and white are quite peaceful colours and theymight make the audience think ofheaven therefore relating to the theme of that issue.
EYE FLOW The eye flow is quite natural in this cover. The audience would firstly notice the masthead, then the models face. The eye flow kind ofmisses the word ‘heavenly’ but whenthe reader looks properly they would end up noticing it. This might have been done on purpose so when the audience finds the word they are enticed by it.
COVER IMAGEThe image they have used is of famous singer/songwriterFlorence Welch . It is a portrait mid shot of her face and shoulders. This photo was most likely shot in a studio as the background is plain and the model is well lit. Thelighting is coming from the topright corner; there is a shadowcasted on the left hand side of her face. The model has beenmade to look up so it gives theimpression she is looking up to heaven.
Rolling Stone is a US-based magazine devotedto music, liberal politics, and popularculture that is published every twoweeks. Rolling Stone was founded in SanFrancisco in 1967 by Jann Wenner, who is stilleditor and publisher, and music critic Ralph J.Gleason.The magazine was known for its politicalcoverage beginning in the 1970s, with theenigmatic andcontroversial gonzo journalist Hunter S.Thompson. Rolling Stone magazine changed itsformat in the 1990s to appeal to youngerreaders, often focusing on young television orfilm actors and pop music. This led to criticismthat the magazine was emphasizing style oversubstance. In recent years, the magazine hasresumed its traditional mix of content,including in-depth political stories, and hasseen its circulation increase.
MASTHEADThe masthead only uses capital letters at thebeginning of each word. The text is very rock looking and is probably the magazines own font. The masthead’s main colour is red but it has a white outline and a black drop shadow. The masthead has been edited to be behind the models head. OTHER The main cover line uses the colours red and black and is completely in capitals. The text in red explains who the magazine is about and then the text in black is what makes the audience want to This magazine cover is very busy read it there are quite a few kickers and cover lines.
COLOUR SCHEME The colour scheme for this magazineis red, white and black. These colours are all really bold and fit in well with the busy magazine cover. The red in the magazine is found in names or titles like the masthead and ‘THE CLASH’ and ‘JUSTIN BIEBER’. The black is usually used for the kicker or thing that makes you want to read that particular article. It can also befound in the model’s black jacket. The white can be found in the background, the model’s skin and t- shit and the text on top of the black jacket.
EYE FLOW The eye flow in this cover is quite natural, because the natural eye flow starts on the left most of the text has been put on the left so the audiencesees it and then whentheir eyes move to the right they catch the bold cover line about Justin Bieber which is the main article.
COVER IMAGE This is a portrait mid shot ofJustin Bieber a famous singer, heis looking straight ahead to seem as it he it looking into your eyes. This image was shot in a studio, you can tell because the background is plain white and the model is lit very well. High key lighting was used in this image and the light was probably in front of the model and a little to the left, you can tell by the shadow on the right behind him.
INSPIRATIONI was mostly inspired by Rolling Stone magazine as I liked the busyness of it and the colour scheme.
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