THE BENEFITS OF BUFFER                         ENTREPRENEURS ARE MISSING OUT ON                         Presented by E.i. ...
WHAT IN THE WORLD IS BUFFER?    THE NAME: Buffer (or BufferApp)    LAUNCHED: January 2011    WHAT IT IS: a Twitter app    ...
WHAT’S SO SPECIAL ABOUT BUFFER?               It meets a key social need for entrepreneurs.   The key challenge with socia...
WHAT’S BUFFER’S PRACTICAL PURPOSE?According to Derek Land ofThisIsInspired.com, Buffer is great to:     drive traffic and i...
BUFFER AND YOUR BOTTOM LINE         You can have a free account with limited features, or a paid subscription with greater...
BUFFER’S LATEST DEVELOPMENTS                                    AND HOW THEY’LL BENEFIT YOU                               ...
WANT MORE?                            For more information on Buffer and social media                            marketing...
YOUR THOUGHTS?               What do you think of Buffer? Would you give it a shot?Are you already using it? How has it af...
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The Benefits of Buffer Entrepreneurs are Missing Out On

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Entrepreneurs are busy people, and maintaining a social media presence can eat up much of their already scarce time. Learn more about how BufferApp can solve that problem.

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  • The Benefits of Buffer Entrepreneurs are Missing Out On

    1. 1. THE BENEFITS OF BUFFER ENTREPRENEURS ARE MISSING OUT ON Presented by E.i. Geek March 6, 2012Image Source: www.appolicious.com Copyright Mellissa Thomas, 2012.
    2. 2. WHAT IN THE WORLD IS BUFFER? THE NAME: Buffer (or BufferApp) LAUNCHED: January 2011 WHAT IT IS: a Twitter app WHAT IT DOES: allows you to schedule your tweets and retweets (RTs) by “filling your buffer” for dissemination throughout the day according to Twitter’s peak times to increase your click-through rates and increase viewer engagement at your scheduled times, it posts your tweets and RTs for you (including retweeting other people’s tweets)Sources:http://bufferapp.com/about/#what-is-bufferhttp://mashable.com/2011/12/15/buffer-shares-from-twitter/http://www.sparringmind.com/buffer-app/Image: http://bufferapp.com/press
    3. 3. WHAT’S SO SPECIAL ABOUT BUFFER? It meets a key social need for entrepreneurs. The key challenge with social media marketing and viewer engagement: it’s a huge time suck that requires careful scheduling. Without proper scheduling, your tweets are compressed to only a few times a day when you’re online, causing you to miss visitors or potential customers who may be on Twitter at an entirely different time of day than you. Is this a current issue for you? You’re not alone. In its first 8 months, social media marketing accounted for over 70% of Buffer signups. Here’s how Buffer stands out from the over 1 million registered Twitter apps now available:“ With Buffer, you can spend 10 minutes in the morning and for the rest of the day, don’t have to worry about your social streams. According to Co-Founder Leo Widrich, Buffer received its first paying customer within 3 days of its release Buffer amassed over 70,000 users by the end of its first year “...Buffer differs from many current and past Twitter services Buffer Co-Founder Leo Widrich that don’t let you queue tweets, or at least, don’t do so easily, and it’s far and away better with the whole scheduling aspect.” - Derek Land, web designer and bloggerSources:http://www.sparringmind.com/buffer-app/http://www.problogger.net/archives/2011/10/12/a-month-with-bufferapp/
    4. 4. WHAT’S BUFFER’S PRACTICAL PURPOSE?According to Derek Land ofThisIsInspired.com, Buffer is great to: drive traffic and increase link sharing expand social influence inform/educate people otherwise unreachable (offline) increase the consistency of your Twitter presence solidify corporate presence or brandSources:http://www.problogger.net/archives/2011/10/12/a-month-with-bufferapp/Image: http://bufferapp.com/
    5. 5. BUFFER AND YOUR BOTTOM LINE You can have a free account with limited features, or a paid subscription with greater flexibility. Buffer’s Monthly Pricing Plans and Features Buffer’s Annual Pricing Plans and FeaturesSource:http://bufferapp.com/pricing
    6. 6. BUFFER’S LATEST DEVELOPMENTS AND HOW THEY’LL BENEFIT YOU As of December 2011, Buffer’s social sharing button is already being used on over 1,000 blogs Buffer has expanded to now worldwide include Facebook and LinkedIn integration (with Google+ and Pinterest integration coming soon) The very latest: in February 2012, Buffer purchased social sharing plugin Digg Digg, making the floating social sharing bar available for Also available December 2011, Buffer its subscribers to add to their blogs for free; and they’re already has an in-Twitter button to help you exploring what new social media buttons to add to it. schedule your re-tweets of others’ tweets To find out how to install it as a floating bar, how to add other social sharing buttons to it, and how to install social sharing buttons within your blog posts, check out the article: http://blog.bufferapp.com/buffer-digg-diggSources (info and images):http://fastgush.com/social-media-startups/bufferapp-coming-to-google-linkedin-and-pinterest.html Pinterest icon: http://blog.involver.comhttp://mashable.com/2011/12/15/buffer-shares-from-twitter/ Facebook, Twitter, and LinkedIn icons: http://designrfix.com/freebies/social-media-iconsGoogle+ icon: http://gpluspics.com Buffer logo: http://bufferapp.com/presshttp://blog.bufferapp.com/buffer-digg-digg Digg Digg floating social sharing bar image: http://bufferapp.com/diggdigg
    7. 7. WANT MORE? For more information on Buffer and social media marketing, visit and bookmark these sites.Buffer’s official site: http://bufferapp.com/Buffer’s blog (authored by the two founders): http://blog.bufferapp.com/Buffer’s blog article announcing the Digg Digg acquisition: http://blog.bufferapp.com/buffer-digg-diggBlogger Gregory Ciotti’s interview with Buffer Co-Founder Leo Widrich: http://www.sparringmind.com/buffer-app/Web designer and blogger Derek Land’s personal review of Buffer: http://www.problogger.net/archives/2011/10/12/a-month-with-bufferapp/Sam Laird’s Buffer article on Mashable.com: http://mashable.com/2011/12/15/buffer-shares-from-twitter/Blogger Shashank’s interview with Buffer Co-Founder Leo Widrich: http://fastgush.com/social-media-startups/bufferapp-coming-to-google-linkedin-and-pinterest.htmlFreelance writer and top-tier blogger Kristi Hines (Kikolani)’s article on tools for Twitter engagement (including Buffer): http://blog.kissmetrics.com/tools-for-twitter-engagement/Social Media blogger Eric Goldstein’s directory of Twitter apps featured on Social Media Today: http://socialmediatoday.com/eric-goldstein/295232/most-complete-twitter-application-list-available-2011-editionSocial Media Examiner blog: http://www.socialmediaexaminer.com
    8. 8. YOUR THOUGHTS? What do you think of Buffer? Would you give it a shot?Are you already using it? How has it affected your blog/website/Twitter traffic and social engagement? Leave your questions or comments on the E.i. Geek blog article: http://eigeek.blogspot.com/2012/03/benefits-of-buffer-entrepreneurs-are.htmlIf you find this presentation helpful, please share, retweet, and/or Buffer the article! Thanks for your time! ~The Geek
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