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Baltra Thrift Store Pitchdeck
 

Baltra Thrift Store Pitchdeck

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This is the final pitch given on Nov. 28, 2012 for the startup, Baltra, a recycled clothing store created by teammates Tolu Akinwumi, Sophie Xu, and Melissa Teng. This was a class assignment at Rice ...

This is the final pitch given on Nov. 28, 2012 for the startup, Baltra, a recycled clothing store created by teammates Tolu Akinwumi, Sophie Xu, and Melissa Teng. This was a class assignment at Rice University for an entrepreneurial course taught by Paul Thomas and Bryan Hassin.

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    Baltra Thrift Store Pitchdeck Baltra Thrift Store Pitchdeck Presentation Transcript

    • BaltraTolu Akinwumi Melissa Teng Sophie Xu Nov. 28, 2012
    • “The biggest difference between [older generations] and [this generation]... is that while [gen X] had to find a job after college,[gen Y] will have to invent one. ” - Thomas Friedman
    • Two-Fold Business A used clothing and A franchise model foraccessory thrift store universities around at Rice University North America
    • baltra is a Business that empowersWe give students support and thepush to be successful businessowners in their owncollege environments.
    • Baltra is a tried and tested business model Students would donate to a thrift store on campus No, 37 Yes, 191
    • Baltra is a tried and tested business model Even at Rice, students would buy clothes from an on-campus thrift store. 100 No, 17 Number of People 80 60 40 20 0 Yes, 211 up to up to up to up to up to $10 $15 $20 $25 $30 Max Willing to Pay
    • Our MVP at Rice• Building space – free – designated Art Lab space• Clothes – free – Donated – Given 75% of retail price in store credit• Manpower – free – paid in store credit
    • Sunday, Nov. 17, 3-7pm• Total revenue:$246.95 (cash + store credit)• Net Profit in Cash:$141.05• Unique Customers: 31• Donated Inventory: 118 from 16 people
    • These values are universal in college students• Huge potential market: Baltra Network• Easiest entry to schools are students themselves• Creative flexibility• $100 flat rate franchise fee• $50/month website subscription fee• Baltra Starter Kit – Login info for university website, Banner, Stickers
    • Financial Model: at Rice universityMonth 1 2 3 4 5 9 10 11 Rev from 1 Sale 140.00 168.00 201.60 241.92 290.30 348.36 418.04 501.65 Rev from Month 560.00 672.00 806.40 967.68 1161.22 1393.46 1672.15 2006.58 Value of Clothes Brought In 1500.00 2000.00 2250.00 2000.00 1500.00 1000.00 1000.00 1000.00 Store Credit Used 1050.00 1400.00 1575.00 1400.00 1050.00 700.00 700.00 700.00Total Cash Revenue 560.00 672.00 806.40 967.68 1161.22 1393.46 1672.15 2006.58Total Revenue 1610.00 2072.00 2381.40 2367.68 2211.22 2093.46 2372.15 2706.58 Cost of Goods Sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Direct Labor 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Store Credit Given 750.00 1000.00 1125.00 1000.00 750.00 500.00 500.00 500.00 Maintenance 200.00 50.00 20.00 20.00 10.00 Summer 10.00 10.00 10.00 Winter Break BreakGross Profit 360.00 622.00 786.40 947.68 1151.22 1383.46 1662.15 1996.58Gross Margin 0.22 0.30 0.33 0.40 0.52 0.66 0.70 0.74 Fixed Overheads R&D 400.00 300.00 50.00 50.00 50.00 50.00 50.00 50.00 Marketing 50.00 55.00 60.50 66.55 73.21 0.00 0.00 0.00 Administrative 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 Total Fixed Overheads 500.00 405.00 160.50 166.55 173.21 100.00 100.00 100.00Total Costs 700.00 455.00 180.50 186.55 183.21 110.00 110.00 110.00Net Profit -140.00 217.00 625.90 781.13 978.01 1283.46 1562.15 1896.58Net Margin -0.09 0.10 0.26 0.33 0.44 0.61 0.66 0.70Cash Balance -140.00 77.00 702.90 1484.03 2462.04 1283.46 2845.61 4742.19
    • Financial Model: Baltra at Rice Net Profit vs. Operating Months 2000Net Profit ($) 1500 1000 500 0 0 2 4 6 8 10 -500 Month
    • Financial Model: entire baltra network Year 1 2 3 4 5 6 8 9 10REVENUE Number of New FranchisedSchools per year 1.00 1.00 2.00 2.00 3.00 4.00 5.00 7.00 10.00 Cumulative Number ofFranchised Schools 1.00 2.00 4.00 6.00 9.00 13.00 21.00 28.00 38.00 Total Revenue fromFranchised Schools Installationfee 80.00 80.00 160.00 160.00 240.00 320.00 400.00 560.00 800.00 Cumulative Revenue fromFranchised Schools Installationfee 80.00 160.00 320.00 480.00 720.00 1040.00 1680.00 2240.00 3040.00 Subscription Fee Collectedfrom Each Franchised School 550.00 1150.00 2300.00 3500.00 5250.00 7600.00 12350.00 16450.00 22300.00 Total Revenue per Year 630.00 1230.00 2460.00 3660.00 5490.00 7920.00 12750.00 17010.00 23100.00 630.00 1860.00 4320.00 7980.00 13470.00 21390.00 43830.00 60840.00 83940.00 Cumulative RevenueCOST Franchise Package 30.00 30.00 60.00 60.00 90.00 120.00 150.00 210.00 300.00 Marketing 50.00 200.00 300.00 300.00 200.00 200.00 200.00 200.00 200.00 Administration Fee 100.00 100.00 150.00 300.00 450.00 650.00 1050.00 1400.00 1900.00 Product Development Cost 1500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Cost per Year 1680.00 330.00 510.00 660.00 740.00 970.00 1400.00 1810.00 2400.00 Cumulative Cost per Year 1680.00 2010.00 2520.00 3180.00 3920.00 4890.00 7380.00 9190.00 11590.00 Gross Profit per Year -1050.00 900.00 1950.00 3000.00 4750.00 6950.00 11350.00 15200.00 20700.00 Profit Margin per Year -166.67% 73.17% 79.27% 81.97% 86.52% 87.75% 89.02% 89.36% 89.61% Cumulative Gross Profit -1050.00 -150.00 1800.00 4800.00 9550.00 16500.00 36450.00 51650.00 72350.00 Cumulative Profit Margin -166.67% -8.06% 41.67% 60.15% 70.90% 77.14% 83.16% 84.89% 86.19%
    • Financial Model: the Baltra Network Franchise Net Profit vs. Time 25000 20000Net Profit ($) 15000 10000 5000 0 0 2 4 6 8 10 -5000 Year
    • Dear Investors…Network Mentorship Funding (software, develo pment, marketing, etc)
    • Sustainability For our generation