Lean UX in Startups - Agile Experience Design Meetup
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Lean UX in Startups - Agile Experience Design Meetup



Agile Experience Design Meetup in NYC - July 2014

Agile Experience Design Meetup in NYC - July 2014



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  • Great ideas on integrating the whole team under the umbrella of UX. It treats UX as the set tools and methods for a way-of-thinking that it is.

    I've never had a problem involving tech folks in UX. But creatives are another story: they can be resistant if it means they need to rethink their tools or methods. Try telling a 30-year veteran of print-media writer that she's 'doing it all wrong.'

    In mature organizations, 'politics' are often rule--progressive ways-of-thinking will meet resistance not because they're incorrect, but because they violate some written or unwritten law.

    Startups are not places for people resistant to change. They don't have a lot of laws. They are well-suited to this kind of cross-discipline involvement in UX. Those of us in mature organizations who struggle daily to involve all the disciplines can only envy this--and keep flying the UX banner.
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Lean UX in Startups - Agile Experience Design Meetup Lean UX in Startups - Agile Experience Design Meetup Presentation Transcript

  • Lean UX in Startups Melissa Perri | @lissijean Agile Experience Design Meetup
  • @lissijean
  • day 1 day 40 + @lissijean
  • What problem are we solving for our users? @lissijean
  • LEAN UX? @lissijean
  • Lean UX Manifesto • Early customer validation over releasing products with unknown end-user value. • Collaborative design over designing the next “cool” feature. • Measuring KPIs over undefined success metrics. • Applying appropriate tools over following a rigid plan. • Nimble Design over heavy wireframes, comps, or specs. @lissijean
  • Perfect for Startups? @lissijean
  • DO @lissijean
  • Don’t focus on outputs… @lissijean
  • Don’t focus on deliverables Focus on outcomes. Focus on outcomes. @lissijean
  • Learning @lissijean
  • Continuous customer input. one @lissijean
  • Lean UX is not bad UX. Building a good user experience isn’t cheap. You can’t refuse to spend money on research and design and then say you’re being lean. You’re not. You’re being stupid. Laura Klein @lissijean
  • Talk to your customers about their problems and your solutions. @lissijean
  • Schedule in face time with customers. @lissijean
  • Make experimentation a habit. two @lissijean
  • “We should test that.” @lissijean
  • What do we need to learn? @lissijean
  • What is the minimum amount I can build to learn? MVP @lissijean
  • @lissijean
  • Design collaboratively to solve user’s problems. three @lissijean
  • + Developers are left out of traditional design process.
  • PM Developer DeveloperUX @lissijean
  • Involve the whole team in User Research. @lissijean
  • Design Studios @lissijean
  • Create a shared understanding.
  • What’s this look like in practice? @lissijean
  • Increase Sales from Existing Users KPI GOAL @lissijean
  • PM & UX Developer DeveloperStakeholder @lissijean
  • Will users sign up for subscriptions? @lissijean
  • @lissijean @lissijean
  • @lissijean Subscription @lissijean
  • Good design solves a problem. @lissijean
  • Thanks for listening. ! I consult on this stuff at ProdUX Labs and rant about it at melissaperri.com ! I live on the twitters @lissijean. ! You can email me at melissa@produxlabs.com